Tupperware: the promise of plastic in 1950s America

Traces the development of the plasticwares in the 1940s and 50s, especially the "party plan" marketing strategy developed by Brownie Wise.

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Bibliographic Details
Main Author: Clarke, Alison J. (Author)
Format: Book
Language:English
Published: Washington, DC Smithsonian Inst. Press 1999
Subjects:
Summary:Traces the development of the plasticwares in the 1940s and 50s, especially the "party plan" marketing strategy developed by Brownie Wise.
Physical Description:X, 241 S. Ill.
ISBN:1560988274
1560989203

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!