Global marketing and advertising: understanding cultural paradoxes
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks u.a.
Sage
1999
|
| Ausgabe: | 4. print. |
| Schlagworte: | |
| Beschreibung: | XX, 316 S. Ill., graph. Darst. |
| ISBN: | 0803959699 0803959702 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV012766906 | ||
| 003 | DE-604 | ||
| 005 | 20071126 | ||
| 007 | t | ||
| 008 | 990916s1999 ad|| |||| 00||| eng d | ||
| 020 | |a 0803959699 |9 0-8039-5969-9 | ||
| 020 | |a 0803959702 |9 0-8039-5970-2 | ||
| 035 | |a (OCoLC)247046821 | ||
| 035 | |a (DE-599)BVBBV012766906 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.848 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Mooij, Marieke K. de |d 1943- |e Verfasser |0 (DE-588)129249017 |4 aut | |
| 245 | 1 | 0 | |a Global marketing and advertising |b understanding cultural paradoxes |c Marieke de Mooij |
| 250 | |a 4. print. | ||
| 264 | 1 | |a Thousand Oaks u.a. |b Sage |c 1999 | |
| 300 | |a XX, 316 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Exportwerbung |0 (DE-588)4153401-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 1 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | 2 | |a Exportwerbung |0 (DE-588)4153401-3 |D s |
| 689 | 1 | 3 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008681259 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804127434410295296 |
|---|---|
| any_adam_object | |
| author | Mooij, Marieke K. de 1943- |
| author_GND | (DE-588)129249017 |
| author_facet | Mooij, Marieke K. de 1943- |
| author_role | aut |
| author_sort | Mooij, Marieke K. de 1943- |
| author_variant | m k d m mkd mkdm |
| building | Verbundindex |
| bvnumber | BV012766906 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)247046821 (DE-599)BVBBV012766906 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. print. |
| format | Book |
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| id | DE-604.BV012766906 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:33:17Z |
| institution | BVB |
| isbn | 0803959699 0803959702 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008681259 |
| oclc_num | 247046821 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XX, 316 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Sage |
| record_format | marc |
| spelling | Mooij, Marieke K. de 1943- Verfasser (DE-588)129249017 aut Global marketing and advertising understanding cultural paradoxes Marieke de Mooij 4. print. Thousand Oaks u.a. Sage 1999 XX, 316 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Interkulturelle Kompetenz (DE-588)4200053-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Exportwerbung (DE-588)4153401-3 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Exportwerbung (DE-588)4153401-3 s Interkulturelle Kompetenz (DE-588)4200053-1 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mooij, Marieke K. de 1943- Global marketing and advertising understanding cultural paradoxes Interkulturelle Kompetenz (DE-588)4200053-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Exportwerbung (DE-588)4153401-3 gnd |
| subject_GND | (DE-588)4200053-1 (DE-588)4062644-1 (DE-588)4065541-6 (DE-588)4125431-4 (DE-588)4153401-3 |
| title | Global marketing and advertising understanding cultural paradoxes |
| title_auth | Global marketing and advertising understanding cultural paradoxes |
| title_exact_search | Global marketing and advertising understanding cultural paradoxes |
| title_full | Global marketing and advertising understanding cultural paradoxes Marieke de Mooij |
| title_fullStr | Global marketing and advertising understanding cultural paradoxes Marieke de Mooij |
| title_full_unstemmed | Global marketing and advertising understanding cultural paradoxes Marieke de Mooij |
| title_short | Global marketing and advertising |
| title_sort | global marketing and advertising understanding cultural paradoxes |
| title_sub | understanding cultural paradoxes |
| topic | Interkulturelle Kompetenz (DE-588)4200053-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Exportwerbung (DE-588)4153401-3 gnd |
| topic_facet | Interkulturelle Kompetenz Verbraucherverhalten Werbung Internationales Marketing Exportwerbung |
| work_keys_str_mv | AT mooijmariekekde globalmarketingandadvertisingunderstandingculturalparadoxes |