Entertainment education: a communication strategy for social change
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ [u.a.]
Erlbaum
1999
|
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 265 S. Ill., graph. Darst. |
| ISBN: | 9780805833508 0805832351 0805833501 |
Internformat
MARC
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| 100 | 1 | |a Singhal, Arvind |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Entertainment education |b a communication strategy for social change |c Arvind Singhal ; Everett M. Rogers |
| 246 | 1 | 3 | |a Entertainment-education |
| 264 | 1 | |a Mahwah, NJ [u.a.] |b Erlbaum |c 1999 | |
| 300 | |a XIV, 265 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Soap operas |x Social aspects |z Developing countries | |
| 650 | 4 | |a Television in education |z Developing countries | |
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| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008675799&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008675799 | ||
Datensatz im Suchindex
| _version_ | 1804127426042658816 |
|---|---|
| adam_text | Titel: Entertainment education
Autor: Singhal, Arvind
Jahr: 1999
Contents
Preface xi
Chapter 1 Entertainment-Education 1
The Tailor and the Postmaster 6
Entertainment s Unrealized Educational
Potential 7
The Entertainment-Education Strategy 8
The Rise of Entertainment-Education 13
Chapter 2 Simplemente María 24
The Maid Weds the Maestro! 24
Retracing Simplemente María 28
The Simplemente María Story 29
Why Was Simplemente María
So Popular? 32
The Effects oí Simplemente María 40
Ethical Problems Generated
by Simplemente María 44
Conclusions 45
Chapter 3 Miguel Sabido and the 47
Entertainment-Education Strategy
Miguel Sabido 49
Sabido s Entertainment-Education
Strategy 53
Conventional Versus Entertainment-Education
Soap Operas 59
Theoretic Bases of Sabido s Soap Operas 62
Producing Entertainment-Education
Soap Operas 70
Conclusions 71
viii CONTENTS
Chapter A The Hum Log Story in India 73
What Was Hum Log! 75
Data Collection 77
Educational Themes in Hum Log 79
Audience Popularity 82
Viewer Letters 88
Modeling in Hum Log 91
Impacts oí Hum Log on Viewers 96
Impacts oí Hum Log on the Indian
Television System 100
Why Did Hum Log End? 102
Conclusions 103
Chapter 5 The Entertainment-Education Strategy 105
in Music
Music, a Pervasive Medium 108
Entertainment-Education Music 110
Conclusions 119
Chapter 6 The Entertainment-Education Strategy 120
in Radio
The Promise of Radio 121
The Archers 122
The Jamaican Radio Soap Operas
of Elaine Perkins 125
Costa Rica s Dialogo 128
Kenya s Ushikwapo Shikimana 129
Tanzania s Twende Na Wakati 131
Tinka Tinka Sukh in India 134
Conclusions 142
Chapter 7 The Effects of Entertainment-Education l43
What Effects Have Been Found? 144
A History of Entertainment-Education
Effects Research 148
Effects of Twende Na Wakati 152
How Do Entertainment-Education
Effects Occur? 171
Conclusions 178
CONTENTS ix
Chapter B Studying Entertainment-Education Effects 180
Evolution of Research Methodologies 180
Costs of Studying Effects 196
Putting Research Findings into Practice 201
Problems in Studying Entertainment-Education
Effects 202
Conclusions 203
Chapter 9 Lessons Learned About 205
Entertainment-Education
Factors Determining the Effectiveness
of Entertainment-Education 205
Resolving Ethical Dilemmas 217
Looking Forward 221
Glossary 228
References 231
Name Index 249
Subject Index 257
|
| any_adam_object | 1 |
| author | Singhal, Arvind Rogers, Everett M. 1931-2004 |
| author_GND | (DE-588)126848416 |
| author_facet | Singhal, Arvind Rogers, Everett M. 1931-2004 |
| author_role | aut aut |
| author_sort | Singhal, Arvind |
| author_variant | a s as e m r em emr |
| building | Verbundindex |
| bvnumber | BV012759258 |
| callnumber-first | P - Language and Literature |
| callnumber-label | PN1992 |
| callnumber-raw | PN1992.8.S4S49 1999 |
| callnumber-search | PN1992.8.S4S49 1999 |
| callnumber-sort | PN 41992.8 S4 S49 41999 |
| callnumber-subject | PN - General Literature |
| classification_rvk | MS 7960 |
| classification_tum | EDU 210f KOM 160f |
| ctrlnum | (OCoLC)231788696 (DE-599)BVBBV012759258 |
| dewey-full | 302.23/45/091724 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/45/091724 |
| dewey-search | 302.23/45/091724 |
| dewey-sort | 3302.23 245 591724 |
| dewey-tens | 300 - Social sciences |
| discipline | Pädagogik Soziologie Kommunikationswesen |
| format | Book |
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| indexdate | 2024-07-09T18:33:09Z |
| institution | BVB |
| isbn | 9780805833508 0805832351 0805833501 |
| language | English |
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| spelling | Singhal, Arvind Verfasser aut Entertainment education a communication strategy for social change Arvind Singhal ; Everett M. Rogers Entertainment-education Mahwah, NJ [u.a.] Erlbaum 1999 XIV, 265 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier LEA's communication series Entwicklungsländer Gesellschaft Soap operas Social aspects Developing countries Television in education Developing countries Soapopera (DE-588)4181712-6 gnd rswk-swf Fernseherziehung (DE-588)4124962-8 gnd rswk-swf Medienpädagogik (DE-588)4074659-8 gnd rswk-swf Entwicklungsländer (DE-588)4014954-7 gnd rswk-swf Medienpädagogik (DE-588)4074659-8 s Fernseherziehung (DE-588)4124962-8 s DE-604 Entwicklungsländer (DE-588)4014954-7 g Soapopera (DE-588)4181712-6 s Rogers, Everett M. 1931-2004 Verfasser (DE-588)126848416 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008675799&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Singhal, Arvind Rogers, Everett M. 1931-2004 Entertainment education a communication strategy for social change Entwicklungsländer Gesellschaft Soap operas Social aspects Developing countries Television in education Developing countries Soapopera (DE-588)4181712-6 gnd Fernseherziehung (DE-588)4124962-8 gnd Medienpädagogik (DE-588)4074659-8 gnd |
| subject_GND | (DE-588)4181712-6 (DE-588)4124962-8 (DE-588)4074659-8 (DE-588)4014954-7 |
| title | Entertainment education a communication strategy for social change |
| title_alt | Entertainment-education |
| title_auth | Entertainment education a communication strategy for social change |
| title_exact_search | Entertainment education a communication strategy for social change |
| title_full | Entertainment education a communication strategy for social change Arvind Singhal ; Everett M. Rogers |
| title_fullStr | Entertainment education a communication strategy for social change Arvind Singhal ; Everett M. Rogers |
| title_full_unstemmed | Entertainment education a communication strategy for social change Arvind Singhal ; Everett M. Rogers |
| title_short | Entertainment education |
| title_sort | entertainment education a communication strategy for social change |
| title_sub | a communication strategy for social change |
| topic | Entwicklungsländer Gesellschaft Soap operas Social aspects Developing countries Television in education Developing countries Soapopera (DE-588)4181712-6 gnd Fernseherziehung (DE-588)4124962-8 gnd Medienpädagogik (DE-588)4074659-8 gnd |
| topic_facet | Entwicklungsländer Gesellschaft Soap operas Social aspects Developing countries Television in education Developing countries Soapopera Fernseherziehung Medienpädagogik |
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