Media research methods: measuring audiences, reactions and impact
"In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society." "The unique strength of this book is that it discusses the theo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Sage
2000
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Zusammenfassung: | "In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society." "The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data."--BOOK JACKET. |
| Beschreibung: | 314 S. |
| ISBN: | 076195659X 0761956581 |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Gunter, Barrie |
| author_facet | Gunter, Barrie |
| author_role | aut |
| author_sort | Gunter, Barrie |
| author_variant | b g bg |
| building | Verbundindex |
| bvnumber | BV012755752 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P91 |
| callnumber-raw | P91.3 |
| callnumber-search | P91.3 |
| callnumber-sort | P 291.3 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | AP 13500 MR 2600 |
| ctrlnum | (OCoLC)43378085 (DE-599)BVBBV012755752 |
| dewey-full | 302.23/07/2 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/07/2 |
| dewey-search | 302.23/07/2 |
| dewey-sort | 3302.23 17 12 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV012755752 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:33:06Z |
| institution | BVB |
| isbn | 076195659X 0761956581 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008673224 |
| oclc_num | 43378085 |
| open_access_boolean | |
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| owner_facet | DE-739 DE-N2 DE-824 DE-634 DE-188 |
| physical | 314 S. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Sage |
| record_format | marc |
| spelling | Gunter, Barrie Verfasser aut Media research methods measuring audiences, reactions and impact Barrie Gunter 1. publ. London [u.a.] Sage 2000 314 S. txt rdacontent n rdamedia nc rdacarrier "In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society." "The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data."--BOOK JACKET. Mass media - Research Massamedia gtt Onderzoeksmethoden gtt Social sciences - Methodology Massenmedien Medien Sozialwissenschaften Mass media Research Methodology Medienforschung (DE-588)4074658-6 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Forschungsmethode (DE-588)4155046-8 s DE-188 Medienforschung (DE-588)4074658-6 s Methodologie (DE-588)4139716-2 s |
| spellingShingle | Gunter, Barrie Media research methods measuring audiences, reactions and impact Mass media - Research Massamedia gtt Onderzoeksmethoden gtt Social sciences - Methodology Massenmedien Medien Sozialwissenschaften Mass media Research Methodology Medienforschung (DE-588)4074658-6 gnd Massenmedien (DE-588)4037877-9 gnd Forschungsmethode (DE-588)4155046-8 gnd Methodologie (DE-588)4139716-2 gnd |
| subject_GND | (DE-588)4074658-6 (DE-588)4037877-9 (DE-588)4155046-8 (DE-588)4139716-2 |
| title | Media research methods measuring audiences, reactions and impact |
| title_auth | Media research methods measuring audiences, reactions and impact |
| title_exact_search | Media research methods measuring audiences, reactions and impact |
| title_full | Media research methods measuring audiences, reactions and impact Barrie Gunter |
| title_fullStr | Media research methods measuring audiences, reactions and impact Barrie Gunter |
| title_full_unstemmed | Media research methods measuring audiences, reactions and impact Barrie Gunter |
| title_short | Media research methods |
| title_sort | media research methods measuring audiences reactions and impact |
| title_sub | measuring audiences, reactions and impact |
| topic | Mass media - Research Massamedia gtt Onderzoeksmethoden gtt Social sciences - Methodology Massenmedien Medien Sozialwissenschaften Mass media Research Methodology Medienforschung (DE-588)4074658-6 gnd Massenmedien (DE-588)4037877-9 gnd Forschungsmethode (DE-588)4155046-8 gnd Methodologie (DE-588)4139716-2 gnd |
| topic_facet | Mass media - Research Massamedia Onderzoeksmethoden Social sciences - Methodology Massenmedien Medien Sozialwissenschaften Mass media Research Methodology Medienforschung Forschungsmethode Methodologie |
| work_keys_str_mv | AT gunterbarrie mediaresearchmethodsmeasuringaudiencesreactionsandimpact |