APA (7th ed.) Citation

(1963). Introduction to mass communications research (Rev. ed.). Louisiana State Univ. Press.

Chicago Style (17th ed.) Citation

Introduction to Mass Communications Research. Rev. ed. Baton Rouge: Louisiana State Univ. Press, 1963.

MLA (9th ed.) Citation

Introduction to Mass Communications Research. Rev. ed. Louisiana State Univ. Press, 1963.