Accountable advertising: a handbook for managers and analysts
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Henley-on-Thames
Admap Publ.
1997
|
| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | XVIII, 302 S. graph. Darst. |
| ISBN: | 189931461X |
Staff View
MARC
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| 264 | 1 | |a Henley-on-Thames |b Admap Publ. |c 1997 | |
| 300 | |a XVIII, 302 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Budgetten |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Plans médias | |
| 650 | 4 | |a Publicité - Coût-efficacité | |
| 650 | 4 | |a Publicité - Finances | |
| 650 | 4 | |a Publicité - Gestion | |
| 650 | 4 | |a Publicité - Prise de décision | |
| 650 | 4 | |a Advertising |x Cost effectiveness | |
| 650 | 4 | |a Advertising |x Decision making | |
| 650 | 4 | |a Advertising |x Finance | |
| 650 | 4 | |a Advertising |x Management | |
| 650 | 4 | |a Advertising |x Planning | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008603961 | ||
Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Broadbent, Simon |
| author_facet | Broadbent, Simon |
| author_role | aut |
| author_sort | Broadbent, Simon |
| author_variant | s b sb |
| building | Verbundindex |
| bvnumber | BV012662461 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17400 |
| ctrlnum | (OCoLC)37731215 (DE-599)BVBBV012662461 |
| dewey-full | 659.10681 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10681 |
| dewey-search | 659.10681 |
| dewey-sort | 3659.10681 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV012662461 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:31:29Z |
| institution | BVB |
| isbn | 189931461X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008603961 |
| oclc_num | 37731215 |
| open_access_boolean | |
| owner | DE-824 |
| owner_facet | DE-824 |
| physical | XVIII, 302 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Admap Publ. |
| record_format | marc |
| spelling | Broadbent, Simon Verfasser aut Accountable advertising a handbook for managers and analysts Simon Broadbent 1. publ. Henley-on-Thames Admap Publ. 1997 XVIII, 302 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Budgetten gtt Marketing gtt Plans médias Publicité - Coût-efficacité Publicité - Finances Publicité - Gestion Publicité - Prise de décision Advertising Cost effectiveness Advertising Decision making Advertising Finance Advertising Management Advertising Planning |
| spellingShingle | Broadbent, Simon Accountable advertising a handbook for managers and analysts Budgetten gtt Marketing gtt Plans médias Publicité - Coût-efficacité Publicité - Finances Publicité - Gestion Publicité - Prise de décision Advertising Cost effectiveness Advertising Decision making Advertising Finance Advertising Management Advertising Planning |
| title | Accountable advertising a handbook for managers and analysts |
| title_auth | Accountable advertising a handbook for managers and analysts |
| title_exact_search | Accountable advertising a handbook for managers and analysts |
| title_full | Accountable advertising a handbook for managers and analysts Simon Broadbent |
| title_fullStr | Accountable advertising a handbook for managers and analysts Simon Broadbent |
| title_full_unstemmed | Accountable advertising a handbook for managers and analysts Simon Broadbent |
| title_short | Accountable advertising |
| title_sort | accountable advertising a handbook for managers and analysts |
| title_sub | a handbook for managers and analysts |
| topic | Budgetten gtt Marketing gtt Plans médias Publicité - Coût-efficacité Publicité - Finances Publicité - Gestion Publicité - Prise de décision Advertising Cost effectiveness Advertising Decision making Advertising Finance Advertising Management Advertising Planning |
| topic_facet | Budgetten Marketing Plans médias Publicité - Coût-efficacité Publicité - Finances Publicité - Gestion Publicité - Prise de décision Advertising Cost effectiveness Advertising Decision making Advertising Finance Advertising Management Advertising Planning |
| work_keys_str_mv | AT broadbentsimon accountableadvertisingahandbookformanagersandanalysts |