Cyber rules: strategies for excelling at E-business
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Currency/Doubleday
1999
|
| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IX, 291 S. |
| ISBN: | 0385494122 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Foreword by Charles R. Schwab vii
Introduction: The Digital Watershed 1
Chapter 1 The Virtual Marketplace is
Chapter 2 Problems and Prospects 33
Chapter 3 Lessons of the First Generation 64
Chapter 4 Private Infotainment Will Give Way to Global Enterprise 97
Chapter 5 Internet Pioneers Will Reshape Their Industries 117
V
Chapter 6 Market Models Will Multiply, Not Contract 132
Chapter 7 Online Companies Will Become Para Enterprises 149
Chapter 8 The Net Will Move from Communities to Customerization 181
Chapter 9 The Sales and Marketing Landscape Will Be Redrawn 199
i ;! ?• i H ¦ ( u;f r!.;,..: I /, v : •..;:• i i •¦•
Chapter 10 Rolling It Out I: Digital Strategy 227
Chapter 11 Rolling It Out II: Nuts and Bolts 241
Chapter 12 Mission Critical 263
Notes 269
Index 28i
|
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| author | Siebel, Thomas M. 1952- House, Pat |
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| indexdate | 2024-07-09T18:30:47Z |
| institution | BVB |
| isbn | 0385494122 |
| language | English |
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| physical | IX, 291 S. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
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| publisher | Currency/Doubleday |
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| spelling | Siebel, Thomas M. 1952- Verfasser (DE-588)120087170 aut Cyber rules strategies for excelling at E-business Thomas M. Siebel and Pat House 1. ed. New York [u.a.] Currency/Doubleday 1999 IX, 291 S. txt rdacontent n rdamedia nc rdacarrier E-commerce gtt Strategisch management gtt Electronic commerce Strategic planning Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s DE-604 House, Pat Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008573984&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Siebel, Thomas M. 1952- House, Pat Cyber rules strategies for excelling at E-business E-commerce gtt Strategisch management gtt Electronic commerce Strategic planning Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4592128-3 |
| title | Cyber rules strategies for excelling at E-business |
| title_auth | Cyber rules strategies for excelling at E-business |
| title_exact_search | Cyber rules strategies for excelling at E-business |
| title_full | Cyber rules strategies for excelling at E-business Thomas M. Siebel and Pat House |
| title_fullStr | Cyber rules strategies for excelling at E-business Thomas M. Siebel and Pat House |
| title_full_unstemmed | Cyber rules strategies for excelling at E-business Thomas M. Siebel and Pat House |
| title_short | Cyber rules |
| title_sort | cyber rules strategies for excelling at e business |
| title_sub | strategies for excelling at E-business |
| topic | E-commerce gtt Strategisch management gtt Electronic commerce Strategic planning Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | E-commerce Strategisch management Electronic commerce Strategic planning Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008573984&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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