APA-Zitierstil (7. Ausg.)

McDaniel, C. D., & Gates, R. (1998). Contemporary marketing research (4. ed.). South-Western College Publ.

Chicago-Zitierstil (17. Ausg.)

McDaniel, Carl D., und Roger Gates. Contemporary Marketing Research. 4. ed. Cincinnati [u.a.]: South-Western College Publ, 1998.

MLA-Zitierstil (9. Ausg.)

McDaniel, Carl D., und Roger Gates. Contemporary Marketing Research. 4. ed. South-Western College Publ, 1998.