(1999). Research traditions in marketing (3. print.). Kluwer.
Chicago Style (17th ed.) CitationResearch Traditions in Marketing. 3. print. Boston [u.a.]: Kluwer, 1999.
MLA (9th ed.) CitationResearch Traditions in Marketing. 3. print. Kluwer, 1999.
Warning: These citations may not always be 100% accurate.