APA (7th ed.) Citation

Kardes, F. R. (1999). Consumer behavior and managerial decision making. Addison-Wesley.

Chicago Style (17th ed.) Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Reading, Mass. [u.a.]: Addison-Wesley, 1999.

MLA (9th ed.) Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Addison-Wesley, 1999.