APA-Zitierstil (7. Ausg.)

Scott, J. D. (1953). Advertising: Principles and problems. Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Scott, James D. Advertising: Principles and Problems. New York: Prentice-Hall, 1953.

MLA-Zitierstil (9. Ausg.)

Scott, James D. Advertising: Principles and Problems. Prentice-Hall, 1953.