L' argumentation publicitaire: rhétorique de l'éloge et de la persuasion
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | French |
| Veröffentlicht: |
[Paris]
Nathan
1997
|
| Schriftenreihe: | Nathan-Université
Fac. linguistique |
| Schlagworte: | |
| Beschreibung: | 238 S. Ill., graph. Darst. |
| ISBN: | 2091908398 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 020 | |a 2091908398 |9 2-09-190839-8 | ||
| 035 | |a (OCoLC)37397993 | ||
| 035 | |a (DE-599)BVBBV012446199 | ||
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| 100 | 1 | |a Adam, Jean-Michel |d 1947- |e Verfasser |0 (DE-588)134179676 |4 aut | |
| 245 | 1 | 0 | |a L' argumentation publicitaire |b rhétorique de l'éloge et de la persuasion |c Jean-Michel Adam ; Marc Bonhomme |
| 264 | 1 | |a [Paris] |b Nathan |c 1997 | |
| 300 | |a 238 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Nathan-Université | |
| 490 | 0 | |a Fac. linguistique | |
| 650 | 4 | |a Argumentation | |
| 650 | 4 | |a Discours narratif | |
| 650 | 4 | |a Illustrations, images, etc - Interprétation | |
| 650 | 4 | |a Persuasion (Rhétorique) | |
| 650 | 4 | |a Publicité - Aspect psychologique | |
| 650 | 4 | |a Publicité - Langage | |
| 650 | 4 | |a Advertising |x Language | |
| 650 | 4 | |a Discourse analysis | |
| 650 | 4 | |a Iconicity (Linguistics) | |
| 650 | 4 | |a Persuasion (Rhetoric) | |
| 650 | 4 | |a Semiotics | |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Rhetorik |0 (DE-588)4076704-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 0 | 1 | |a Beeinflussung |0 (DE-588)4005203-5 |D s |
| 689 | 0 | 2 | |a Rhetorik |0 (DE-588)4076704-8 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Bonhomme, Marc |e Verfasser |0 (DE-588)111323835 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008445679 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804127084109365248 |
|---|---|
| any_adam_object | |
| author | Adam, Jean-Michel 1947- Bonhomme, Marc |
| author_GND | (DE-588)134179676 (DE-588)111323835 |
| author_facet | Adam, Jean-Michel 1947- Bonhomme, Marc |
| author_role | aut aut |
| author_sort | Adam, Jean-Michel 1947- |
| author_variant | j m a jma m b mb |
| building | Verbundindex |
| bvnumber | BV012446199 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P301 |
| callnumber-raw | P301.5.P47 |
| callnumber-search | P301.5.P47 |
| callnumber-sort | P 3301.5 P47 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | AP 17480 ID 2661 |
| ctrlnum | (OCoLC)37397993 (DE-599)BVBBV012446199 |
| dewey-full | 808 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
| dewey-raw | 808 |
| dewey-search | 808 |
| dewey-sort | 3808 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Allgemeines Literaturwissenschaft Romanistik |
| format | Book |
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| id | DE-604.BV012446199 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:27:43Z |
| institution | BVB |
| isbn | 2091908398 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008445679 |
| oclc_num | 37397993 |
| open_access_boolean | |
| owner | DE-824 DE-11 DE-188 |
| owner_facet | DE-824 DE-11 DE-188 |
| physical | 238 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Nathan |
| record_format | marc |
| series2 | Nathan-Université Fac. linguistique |
| spelling | Adam, Jean-Michel 1947- Verfasser (DE-588)134179676 aut L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme [Paris] Nathan 1997 238 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Nathan-Université Fac. linguistique Argumentation Discours narratif Illustrations, images, etc - Interprétation Persuasion (Rhétorique) Publicité - Aspect psychologique Publicité - Langage Advertising Language Discourse analysis Iconicity (Linguistics) Persuasion (Rhetoric) Semiotics Werbesprache (DE-588)4065535-0 gnd rswk-swf Rhetorik (DE-588)4076704-8 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Werbesprache (DE-588)4065535-0 s Beeinflussung (DE-588)4005203-5 s Rhetorik (DE-588)4076704-8 s 1\p DE-604 Bonhomme, Marc Verfasser (DE-588)111323835 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Adam, Jean-Michel 1947- Bonhomme, Marc L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Argumentation Discours narratif Illustrations, images, etc - Interprétation Persuasion (Rhétorique) Publicité - Aspect psychologique Publicité - Langage Advertising Language Discourse analysis Iconicity (Linguistics) Persuasion (Rhetoric) Semiotics Werbesprache (DE-588)4065535-0 gnd Rhetorik (DE-588)4076704-8 gnd Beeinflussung (DE-588)4005203-5 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4076704-8 (DE-588)4005203-5 |
| title | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion |
| title_auth | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion |
| title_exact_search | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion |
| title_full | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme |
| title_fullStr | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme |
| title_full_unstemmed | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme |
| title_short | L' argumentation publicitaire |
| title_sort | l argumentation publicitaire rhetorique de l eloge et de la persuasion |
| title_sub | rhétorique de l'éloge et de la persuasion |
| topic | Argumentation Discours narratif Illustrations, images, etc - Interprétation Persuasion (Rhétorique) Publicité - Aspect psychologique Publicité - Langage Advertising Language Discourse analysis Iconicity (Linguistics) Persuasion (Rhetoric) Semiotics Werbesprache (DE-588)4065535-0 gnd Rhetorik (DE-588)4076704-8 gnd Beeinflussung (DE-588)4005203-5 gnd |
| topic_facet | Argumentation Discours narratif Illustrations, images, etc - Interprétation Persuasion (Rhétorique) Publicité - Aspect psychologique Publicité - Langage Advertising Language Discourse analysis Iconicity (Linguistics) Persuasion (Rhetoric) Semiotics Werbesprache Rhetorik Beeinflussung |
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