Advertising progress: American business and the rise of consumer marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Baltimore [u.a.]
Johns Hopkins Univ. Press
1998
|
| Series: | Studies in industry and society
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIV, 479 S. Ill. 25 cm |
| ISBN: | 0801858410 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
List of Illustrations ix
Preface and Acknowledgments xi
Introduction i
Part One
Production as Progress
Chapter i. Marketing Problems and Advertising Methods as America
Industrialized 13
Chapter 2. Owner Manager Control of Advertising 38
Chapter 3. Printers, Advertisers, and Their Products 57
Chapter 4. Advertising Progress as a Measure of Worth 101
Part Two
Specialization as Progress
Chapter 5. Early Advertising Specialists 155
Chapter 6. Competition and Control: Business Conditions and
Marketing Practices 183
Chapter 7. The Competition to Modernize Advertising Services 210
Part Three
Consumption as Progress
Chapter 8. Taking Advertisements toward Modernity 249
Chapter 9. Modernity and Success: Legitimating the
Advertising Profession I 304
Chapter 10. The Appropriation of Progress: Legitimating the
Advertising Profession—II 329
Conclusion: Patrons, Agents, and the New Business of Progress 363
Appendix: Distribution of Advertising Revenue, 1870 1890 381
Abbreviations for Archived Sources 385
Notes 387
Essay on Sources 453
Index 467
viii Contents
Illustrations
Plates
Color illustrations appear after page 256
1. Estey Organ Company, chromolithographed show card, circa 1890
2. Lorillard Tobacco Company, chromolithographed srwv card, circa 1893
3. Sterling Piano Company, show card, circa 1885
4. Dr. Kilmer s Standard Herbal Remedies, chromolithographed show card,
circa 1885
5. August Wolf Milling Co., chromolithographed show card, circa 1890
6. Diamond Wine Company, chromolithographed shov card, 1896
7. New Home Sewing Machine, chromolithographed p:aj*er hanger,
circa 1885
8. Advertisement for John H. Woodbury s Soap, by Helen Lansdowne,
1916
Figures
1.1. Massachusetts Spy, Worcester, 1821 20
3.1. Lincoln: The Great Remedy, lithograph, 1862 60
3.2. Empire Wringer, trade card, circa 1890 61
3.3. S. N. Dickinson advertisement, 1845 65
3.4. Two Magicians, advertisement for the Chicago Pneumatic Tool Co.,
1901 67
3 5 New Home in the Far West, chromolithographed show card, 1881
84
3.6. Unidentified store interior from photograph, 1906 85
3.7. The Standard Art Calendar Co., Inc., advertisement, 1917 89
3.8. Corticelli Best Twist silk thread, trade card, circa 1885 92
3.9. Hall s Balsam, chromolithographed sign on tin, circa 1885 95
3.10. Walter A. Wood farm machinery, trade card, circa 1880 99
4.1. Dawn of the Century, by E. T. Paull (1900), sheet music in
4.2. Trade Magazine: Helpful Hints to Merchants and Business Men, 1894
112
4.3. N. S. Dickey Co., Boston, trade card, circa 1885 119
4.4. Mitchell Novelty Plaster, chromolithographed show card, circa 1880
124
4.5. Mitchell, Lewis, Co., chromolithographed show card, 1883 125
4.6. Huyler s Coconut and Candy, postcard, 1909 126
4.7. Dr. King s Guide to Health, New Discovery for Consumption
booklet, 1903 131
4.8. The Electric Era, German Electric Belt Agency booklet, circa 1890
134
4.9. White Sewing Machine Co., chromolithographed puzzle, paper on
wood, 1886 143
4.10. John Reardon . Sons, trade card with stock image, 1887 148
4.11. Colton Packing Company, advertisement, 1890 150
8.1. Puffed cereals advertisement for Quaker Oats Company, by Claude
Hopkins, 1913 294
8.2. Dobbins Electric Soap, two part chromolithographed trade card, circa
1880 300
8.3. Rising Sun Stove Polish Co., double chromolithographed trade card,
circa 1885 301
8.4. Advertisement for the Odorono Company, by James Webb Young,
1919 302
x Illustrations
|
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| spelling | Walker Laird, Pamela Verfasser aut Advertising progress American business and the rise of consumer marketing Pamela Walker Laird Baltimore [u.a.] Johns Hopkins Univ. Press 1998 XIV, 479 S. Ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Studies in industry and society Publicité - Aspect social - États-Unis - Histoire Publicité - Aspect social - États-Unis - Histoire ram Publicité - États-Unis - Histoire Publicité - États-Unis - Histoire ram Reclame gtt Geschichte Gesellschaft Advertising Social aspects United States History Advertising United States History Geschichte (DE-588)4020517-4 gnd rswk-swf Spezialisierung (DE-588)4056183-5 gnd rswk-swf Professionalisierung (DE-588)4047376-4 gnd rswk-swf Modernisierung (DE-588)4120755-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Professionalisierung (DE-588)4047376-4 s Spezialisierung (DE-588)4056183-5 s Modernisierung (DE-588)4120755-5 s Geschichte (DE-588)4020517-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008436934&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Walker Laird, Pamela Advertising progress American business and the rise of consumer marketing Publicité - Aspect social - États-Unis - Histoire Publicité - Aspect social - États-Unis - Histoire ram Publicité - États-Unis - Histoire Publicité - États-Unis - Histoire ram Reclame gtt Geschichte Gesellschaft Advertising Social aspects United States History Advertising United States History Geschichte (DE-588)4020517-4 gnd Spezialisierung (DE-588)4056183-5 gnd Professionalisierung (DE-588)4047376-4 gnd Modernisierung (DE-588)4120755-5 gnd Werbung (DE-588)4065541-6 gnd |
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| title | Advertising progress American business and the rise of consumer marketing |
| title_auth | Advertising progress American business and the rise of consumer marketing |
| title_exact_search | Advertising progress American business and the rise of consumer marketing |
| title_full | Advertising progress American business and the rise of consumer marketing Pamela Walker Laird |
| title_fullStr | Advertising progress American business and the rise of consumer marketing Pamela Walker Laird |
| title_full_unstemmed | Advertising progress American business and the rise of consumer marketing Pamela Walker Laird |
| title_short | Advertising progress |
| title_sort | advertising progress american business and the rise of consumer marketing |
| title_sub | American business and the rise of consumer marketing |
| topic | Publicité - Aspect social - États-Unis - Histoire Publicité - Aspect social - États-Unis - Histoire ram Publicité - États-Unis - Histoire Publicité - États-Unis - Histoire ram Reclame gtt Geschichte Gesellschaft Advertising Social aspects United States History Advertising United States History Geschichte (DE-588)4020517-4 gnd Spezialisierung (DE-588)4056183-5 gnd Professionalisierung (DE-588)4047376-4 gnd Modernisierung (DE-588)4120755-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité - Aspect social - États-Unis - Histoire Publicité - États-Unis - Histoire Reclame Geschichte Gesellschaft Advertising Social aspects United States History Advertising United States History Spezialisierung Professionalisierung Modernisierung Werbung USA |
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