Transnational marketing in the information age:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Garland
1998
|
| Series: | Transnational business and corporate culture
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIII, 148 S. Ill. |
| ISBN: | 0815333110 |
Staff View
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| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
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Record in the Search Index
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| adam_text | Contents
Preface ix
Introduction xi
SECTION I: Transnational Marketing—Concept 1
Chapter 1: Is It Still the Product, Price, Promotion
Place Business as Usual in a Transnational
Market? 3
Chapter 2: The Big C Within the 4 P s 19
Chapter 3: The 4 P1 s Within the Even B igger C —
Culture 37
SECTION II: A Marketing Planning Scenario 53
Chapter 4: The Chicken or the Egg; Which Comes First,
Product or Market Definition? 57
Chapter 5: Competition 67
Chapter 6: Customer Targets 75
Chapter 7: The Intermediaries 89
Chapter 8: Building Credibility 105
Chapter 9: Price and Pesos 119
Chapter 10: Summary 131
Appendix 137
References 141
Index 145
VII
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV012419520 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:27:17Z |
| institution | BVB |
| isbn | 0815333110 |
| language | English |
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| oclc_num | 39796125 |
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| physical | XIII, 148 S. Ill. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Garland |
| record_format | marc |
| series2 | Transnational business and corporate culture |
| spelling | De Simone, Diane Verfasser aut Transnational marketing in the information age Diane Desimone New York [u.a.] Garland 1998 XIII, 148 S. Ill. txt rdacontent n rdamedia nc rdacarrier Transnational business and corporate culture Entreprises multinationales ram Marchés d'exportation ram Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008427081&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | De Simone, Diane Transnational marketing in the information age Entreprises multinationales ram Marchés d'exportation ram Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 |
| title | Transnational marketing in the information age |
| title_auth | Transnational marketing in the information age |
| title_exact_search | Transnational marketing in the information age |
| title_full | Transnational marketing in the information age Diane Desimone |
| title_fullStr | Transnational marketing in the information age Diane Desimone |
| title_full_unstemmed | Transnational marketing in the information age Diane Desimone |
| title_short | Transnational marketing in the information age |
| title_sort | transnational marketing in the information age |
| topic | Entreprises multinationales ram Marchés d'exportation ram Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Entreprises multinationales Marchés d'exportation Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing |
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