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Marketing warfare:

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Bibliographic Details
Main Authors:	Ries, Al (Author), Trout, Jack 1935-2017 (Author)
Format:	Book
Language:	English
Published:	New York [u.a.] Plume 1986
Series:	New American library
Subjects:	konkurrence markedsføring Wettbewerb Marketing Marketingstrategie Fallstudiensammlung
Physical Description:	VIII, 215 S.
ISBN:	0452258618

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MARC


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Record in the Search Index

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dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV012404792
illustrated	Not Illustrated
indexdate	2024-07-09T18:27:00Z
institution	BVB
isbn	0452258618
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-008415305
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open_access_boolean
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physical	VIII, 215 S.
publishDate	1986
publishDateSearch	1986
publishDateSort	1986
publisher	Plume
record_format	marc
series2	New American library
spelling	Ries, Al Verfasser aut Marketing warfare Al Ries and Jack Trout New York [u.a.] Plume 1986 VIII, 215 S. txt rdacontent n rdamedia nc rdacarrier New American library konkurrence markedsføring Wettbewerb (DE-588)4065835-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Wettbewerb (DE-588)4065835-1 s DE-604 Marketingstrategie (DE-588)4120697-6 s 2\p DE-604 Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Ries, Al Trout, Jack 1935-2017 Marketing warfare konkurrence markedsføring Wettbewerb (DE-588)4065835-1 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4065835-1 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4522595-3
title	Marketing warfare
title_auth	Marketing warfare
title_exact_search	Marketing warfare
title_full	Marketing warfare Al Ries and Jack Trout
title_fullStr	Marketing warfare Al Ries and Jack Trout
title_full_unstemmed	Marketing warfare Al Ries and Jack Trout
title_short	Marketing warfare
title_sort	marketing warfare
topic	konkurrence markedsføring Wettbewerb (DE-588)4065835-1 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	konkurrence markedsføring Wettbewerb Marketing Marketingstrategie Fallstudiensammlung
work_keys_str_mv	AT riesal marketingwarfare AT troutjack marketingwarfare

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