Developing business strategies:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY u.a.
Wiley
1998
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 330 S. graph. Darst. |
| ISBN: | 0471183644 |
Internformat
MARC
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| 245 | 1 | 0 | |a Developing business strategies |c David A. Aaker |
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Datensatz im Suchindex
| _version_ | 1804126980730257408 |
|---|---|
| adam_text | (^CONTEHTS^)
CfftiTT) ^ ^ INTRODUCTION AND OVERVIEW
Chapter I Business Strategy: The Concept and Trends
in Its Management 3
What Is a Business Strategy? 4
Strategic Thrusts—The Search for SCAs 6
A Strategic Business Unit 8
Strategic Market Management: A Historical Perspective 8
Strategic Market Management: Characteristics and Trends 12
Why Strategic Market Management? 15
Chapter 2 Strategic Market Management: An Overview 18
External Analysis 19
Internal Analysis 25
Creating a Vision for the Business 27
Strategy Identification and Selection 29
Selecting Among Strategic Alternatives 32
The Process 34
(JartY) ^ ^ strategic analysis
Chapter 3 External Analysis Overview and Customer Analysis 39
External Analysis 39
The Scope of Customer Analysis 44
Segmentation 44
Customer Motivations 49
Unmet Needs 53
Chapter 4 Competitor Analysis 58
Identifying Competitors—Customer Based Approaches 59
Identifying Competitors—Strategic Groups 61
Potential Competitors 64
xi
xii • Contents
Competitor Analysis—Understanding Competitors 64
Competitor Strengths and Weaknesses 69
Obtaining Information on Competitors 74
Chapter 5 Market Analysis 78
Dimensions of a Market Analysis 79
Actual and Potential Market Size 80
Market Growth 81
Market Profitability Analysis 84
Cost Structure 87
Distribution Systems 88
Market Trends 89
Key Success Factors—Bases of Competition 90
Risks in High Growth Markets 92
Chapter 6 Environmental Analysis and Dealing with
Strategic Uncertainty 98
Dimensions of Environmental Analysis 99
Forecasting Environmental Trends and Events 105
Dealing with Strategic Uncertainty 107
Impact Analysis—Assessing the Impact of Strategic
Uncertainties 107
Scenario Analysis 109
Chapter 7 Internal Analysis 114
Shareholder Value Analysis 115
Financial Performance—Sales and Profitability 117
Performance Measurement—Beyond Profitability 121
Determinants of Strategic Options 125
From Analysis to Strategy 128
Business Portfolio Analysis 130
Appendix: The Analysis of Financial Resources 135
(jpartIT) ^ alternative business strategies
Chapter 8 Obtaining a Sustainable Competitive Advantage 141
The Sustainable Competitive Advantage 141
The Role of Synergy 147
Strategic Vision versus Strategic Opportunism 149
A Dynamic Vision 156
Contents • xiii
Chapter 9 Differentiation Strategies 163
Successful Differentiation Strategies 164
The Quality Option 166
Building Strong Brands 172
Chapter 10 Obtaining an SCA—Low Cost, Focus, and the
Preemptive Move 181
Low Cost Strategies 181
Focus Strategies 190
The Preemptive Move 194
Chapter 11 Growth Strategies: Penetration, Product Market Expansion,
and Vertical Integration 203
Growth in Existing Product Markets 204
Product Development for the Existing Market 209
Market Development Using Existing Products 213
Vertical Integration Strategies 214
Chapter 12 Diversification 222
Related Diversification 223
Unrelated Diversification 229
Entry Strategies 234
Chapter 13 Strategies in Declining and Hostile Markets 239
Creating Growth in Declining Industries 240
Be the Profitable Survivor 242
Milk or Harvest 243
Divestment or Liquidation 245
Selecting the Right Strategy for the Declining Environment 246
Hostile Markets 249
Chapter 14 Global Strategies 25S
Motivations Underlying Global Strategies 256
Standardization versus Customization 260
Strategic Alliances 267
CpartT) implementation and the
planning process
Chapter 15 Implementing the Strategy 277
A Conceptual Framework 278
XIV • Contents
Structure 278
Systems 281
People 282
Culture 283
Obtaining Strategic Congruence 286
Organizing for Innovation 290
Chapter 16 Formal Planning Systems 294
The Formal Planning System 294
Pitfalls of a Formal Planning System 298
Modifying a Planning System—A Case Study 301
Getting Started 304
Appendix Planning Forms 307
Index 321
|
| any_adam_object | 1 |
| author | Aaker, David A. 1938- |
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| author_variant | d a a da daa |
| building | Verbundindex |
| bvnumber | BV012354119 |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.28 |
| callnumber-search | HD30.28 |
| callnumber-sort | HD 230.28 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 320 QP 360 |
| ctrlnum | (OCoLC)246376844 (DE-599)BVBBV012354119 |
| dewey-full | 658.4012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 |
| dewey-search | 658.4012 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV012354119 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:26:05Z |
| institution | BVB |
| isbn | 0471183644 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008376312 |
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| physical | XIV, 330 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
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| publisher | Wiley |
| record_format | marc |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Developing business strategies David A. Aaker 5. ed. New York, NY u.a. Wiley 1998 XIV, 330 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategische Planung (DE-588)4309237-8 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Wettbewerbsstrategie (DE-588)4200234-5 s 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008376312&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Developing business strategies Strategische Planung (DE-588)4309237-8 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4200234-5 (DE-588)4124261-0 (DE-588)4078609-2 |
| title | Developing business strategies |
| title_auth | Developing business strategies |
| title_exact_search | Developing business strategies |
| title_full | Developing business strategies David A. Aaker |
| title_fullStr | Developing business strategies David A. Aaker |
| title_full_unstemmed | Developing business strategies David A. Aaker |
| title_short | Developing business strategies |
| title_sort | developing business strategies |
| topic | Strategische Planung (DE-588)4309237-8 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Strategische Planung Wettbewerbsstrategie Strategisches Management Unternehmensplanung |
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