Understanding the older consumer: the grey market
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
1998
|
| Edition: | 1. publ. |
| Series: | International series in social psychology
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 182 S. |
| ISBN: | 0415186439 0415186447 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
List of tables vi
1 The importance of the older consumer 1
2 Demographics and consumption patterns 19
3 Lifestyles, life stages and consumption 40
4 Leisure and media use 60
5 Representation and image 89
6 The importance and effectiveness of advertising 122
7 The future and the older consumer 138
References 146
Name index 173
Subject index 180
Tables
1.1 Index of working age (15 64) population 8
1.2 Age profile of the British labour force 9
2.1 Average weekly household expenditure patterns: 1987 and 1995 27
2.2 Household expenditure on specified items as a percentage of total
expenditure: 1987 and 1995 28
2.3 Financial products the over 55s are more likely to hold 29
2.4 Financial products the over 55s are less likely to hold 29
2.5 Financial products 45 54s are more likely to hold 30
2.6 Financial products 45 54s are less likely to hold 30
3.1 Adjustment patterns for older consumers 45
4.1 Participation in home based leisure activities in Great Britain:
1993 94 64
4.2 Participation in most popular sports, games and physical activities
in Great Britain: 1993 94 65
4.3 Book ownership and reading habits 69
4.4 Book buying habits 70
4.5 Radio audiences: demographic profile 71
4.6 Audience shares of radio listening by age 72
4.7 Total amount of weekly television viewing by age 75
4.8 Indices of total amount of weekly television viewing by age 75
4.9 Reasons for watching television 84
5.1a View of media portrayals of older people as compared with what
they are really like 106
5.1b Real level of older people s problems compared with media
coverage 106
6.1 Opinions about advertisements seen on television 127
6.2 Recall of outstanding advertisements as a function of medium 129
6.3 Television advertisement recall from a soap opera 130
|
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| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 1. publ. |
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| spelling | Gunter, Barrie Verfasser aut Understanding the older consumer the grey market Barrie Gunter 1. publ. London [u.a.] Routledge 1998 182 S. txt rdacontent n rdamedia nc rdacarrier International series in social psychology Consommateurs - Comportement - Grande-Bretagne Consommateurs âgés - Grande-Bretagne Marketing - Grande-Bretagne Marketing gtt Ouderen gtt Consumer behavior Great Britain Marketing Great Britain Older consumers Great Britain Verbraucher (DE-588)4062632-5 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf Großbritannien Alter (DE-588)4001446-0 s Verbraucher (DE-588)4062632-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008371972&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gunter, Barrie Understanding the older consumer the grey market Consommateurs - Comportement - Grande-Bretagne Consommateurs âgés - Grande-Bretagne Marketing - Grande-Bretagne Marketing gtt Ouderen gtt Consumer behavior Great Britain Marketing Great Britain Older consumers Great Britain Verbraucher (DE-588)4062632-5 gnd Alter (DE-588)4001446-0 gnd |
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| title | Understanding the older consumer the grey market |
| title_auth | Understanding the older consumer the grey market |
| title_exact_search | Understanding the older consumer the grey market |
| title_full | Understanding the older consumer the grey market Barrie Gunter |
| title_fullStr | Understanding the older consumer the grey market Barrie Gunter |
| title_full_unstemmed | Understanding the older consumer the grey market Barrie Gunter |
| title_short | Understanding the older consumer |
| title_sort | understanding the older consumer the grey market |
| title_sub | the grey market |
| topic | Consommateurs - Comportement - Grande-Bretagne Consommateurs âgés - Grande-Bretagne Marketing - Grande-Bretagne Marketing gtt Ouderen gtt Consumer behavior Great Britain Marketing Great Britain Older consumers Great Britain Verbraucher (DE-588)4062632-5 gnd Alter (DE-588)4001446-0 gnd |
| topic_facet | Consommateurs - Comportement - Grande-Bretagne Consommateurs âgés - Grande-Bretagne Marketing - Grande-Bretagne Marketing Ouderen Consumer behavior Great Britain Marketing Great Britain Older consumers Great Britain Verbraucher Alter Großbritannien |
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