Undressing the ad: reading culture in advertising
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York u.a.
Lang
1998
|
| Edition: | 2. print. |
| Series: | Counterpoints
54 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturangaben |
| Physical Description: | XVI, 250 S. Ill. |
| ISBN: | 0820437557 |
Staff View
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| 245 | 1 | 0 | |a Undressing the ad |b reading culture in advertising |c ed. by Katherine Toland Frith |
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Record in the Search Index
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|---|---|
| adam_text | UNDRESSING THEAD
READING CULTURE
INADVERTISING
EDITEDBY
KATHERINETOLAND
FRITH
IT
I/
/I
--:Y
-2
(
I
~ I~
LI
/~.
,
PETERLANG
NEW
YORK
WASHINGTON,
D,C /BALTIMORE
BOSTON
BEM
FRANKFURT
AMMAIN
*BERLIN
VIENNA
*PARIS
NOTESONCONTRIBUTORS
IX
CONTENTS
PREFACE
XIII
SERIESEDITORINTRODUCTION
XV
.
CHAPTER
1.
UNDRESSING
THE
AD:READING
CULTURE
IN
ADVERTISING
KATHERINE
T.FRITH
1
CHAPTER2.
FINDING
THE
PATH
TA
SIGNIFICATION:
UNDRESSING
ANISSAN
PATHFINDER
DIRECT
MAILPACKAGE
ELIZABETH
PAULINELESTER
19
CHAPTER3.
SPONSORSHIP,
GLOBALIZATION,
AND
THE
SUMMER
OLYMPICS
MATTHEW
P.MCALLISTER
35
*CHAPTER4.
THE
PACO
MAN
AND
WHAT
IS
REMEM-
BERED:
NEWREADINGS
OFAHYBRID
LANGUAGE
MOMS
B.HOLBROOK
65
AND
BARBARA
B.
STERN
VIII
CHAPTER 5.
ASSOFTAS
STRAIGHT
GETS:AFRICAN
AMERICANWOMENAND
MAINSTREAM
BEAUTY
STANDARDS
INHAIRCARE
ADVERTISING
EMEST
M.
MAYES
85
CHAPTER
6.
WECAN T
DUCKTHEISSUE:
IMBEDDED
ADVERTISINGINTHEMOTIONPICTURES
LINDA
K.
FULLER
109
CHAPTER
7.
IDEOLOGYINPUBLICSERVICE
ADVERTISEMENTS
CHEMIMONTES-ARMENTEROS
131
CHAPTER
8.
THECULTURAL
POLITICSOFPREVENTION:
READINGANTI-DRUGPSAS
MICHAELJ.LUDWIG
151
CHAPTER
9.
THEDIESELJEANS
AND
WORKWEAR
ADVERTISINGCAMPAIGN
AND
THE
COMMODIFICATIONOFRESISTANCE
DANIELR.NICHOLSON
175
CHAPTER
10.
CULTURAL
CAPITAL:THECULTURAL
ECONOMYOFD.S.ADVERTISING
CHRISTIAN
VERMEHREN
197
*
CHAPTER
11.THESECRETOFMYDESIRE:GENDER,
CLASS,
AND
SEXUALITYINLINGERIECATALOGS
ANGHARAD
N.VALDIVIA
225
|
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| isbn | 0820437557 |
| language | English |
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| spelling | Undressing the ad reading culture in advertising ed. by Katherine Toland Frith 2. print. New York u.a. Lang 1998 XVI, 250 S. Ill. txt rdacontent n rdamedia nc rdacarrier Counterpoints 54 Literaturangaben Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Soziokultur (DE-588)4299677-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s Soziokultur (DE-588)4299677-6 s DE-604 Frith, Katherine Toland Sonstige oth Counterpoints 54 (DE-604)BV009561279 54 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008367030&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Undressing the ad reading culture in advertising Counterpoints Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd Soziokultur (DE-588)4299677-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4299677-6 (DE-588)4143413-4 |
| title | Undressing the ad reading culture in advertising |
| title_auth | Undressing the ad reading culture in advertising |
| title_exact_search | Undressing the ad reading culture in advertising |
| title_full | Undressing the ad reading culture in advertising ed. by Katherine Toland Frith |
| title_fullStr | Undressing the ad reading culture in advertising ed. by Katherine Toland Frith |
| title_full_unstemmed | Undressing the ad reading culture in advertising ed. by Katherine Toland Frith |
| title_short | Undressing the ad |
| title_sort | undressing the ad reading culture in advertising |
| title_sub | reading culture in advertising |
| topic | Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd Soziokultur (DE-588)4299677-6 gnd |
| topic_facet | Reclame Advertising Werbung Soziokultur Aufsatzsammlung |
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