Behind the bits: managing the media maze
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham [u.a.]
Univ. Press of America
1998
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IX, 226 S. |
| ISBN: | 0761811702 |
Staff View
MARC
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Record in the Search Index
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| adam_text | BEHINDTHEBITS
MANAGING THEMEDIA~AZE
FRANK
M.OPPENHEIM
HELENC.SWIFT
,)
1- )
/ .-
UNIVERSITY
PRESS
OFAMERICA,
INC.
LANHAM
NEWYORK
OXFORD
CONTENTS
INTRODUCTION
V
CHAPTER
OVERVIEW
OFTHEMEDIA
TODAY
CHAPTER
2
CHOICE
OFAPRIMARILY
POSITIVE
ATTITUDE
TOWARDS
13
TELEVISION
CHAPTER
3
TRUTH
INADVERTISING
27
CHAPTER
4
SELECTION
AND
BALANCE
OFTHENEWS
45
CHAPTER
5
ACCURACY
AND
CLARITY
OFTHENEWS
67
CHAPTER
6
AVAILABILITY
OFINFONNATION
83
CHAPTER
7
ROLEOFBUSINESS,
GOVERNMENT,
ANDTHEMEDIA
101
HIERARCHY.
CHAPTER
8
IMPACT
OFTVANDOTHER
MEDIA
ONTHEIR
AUDIENCES
123
CHAPTER
9
ELECTRONIC
TECHNOLOGY
AND
CORPORATE
POWER
147
CHAPTER
10
THEMEDIA S
IMPACT
ONTHEFUTURE
163
CHAPTER
II
MANAGING
THEMEDIA
MAZE.
185
ENDNOTES
195
INDEX
219
|
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| institution | BVB |
| isbn | 0761811702 |
| language | English |
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| physical | IX, 226 S. |
| publishDate | 1998 |
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| publisher | Univ. Press of America |
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| spelling | Oppenheim, Frank M. 1925- Verfasser (DE-588)140295143 aut Behind the bits managing the media maze Frank M. Oppenheim ; Helen C. Swift Lanham [u.a.] Univ. Press of America 1998 IX, 226 S. txt rdacontent n rdamedia nc rdacarrier Massacommunicatie gtt Massamedia gtt Médias Massenmedien Medien Mass media Massenmedien (DE-588)4037877-9 gnd rswk-swf Massenmedien (DE-588)4037877-9 s DE-604 Swift, Helen C. Verfasser aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008360717&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Oppenheim, Frank M. 1925- Swift, Helen C. Behind the bits managing the media maze Massacommunicatie gtt Massamedia gtt Médias Massenmedien Medien Mass media Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4037877-9 |
| title | Behind the bits managing the media maze |
| title_auth | Behind the bits managing the media maze |
| title_exact_search | Behind the bits managing the media maze |
| title_full | Behind the bits managing the media maze Frank M. Oppenheim ; Helen C. Swift |
| title_fullStr | Behind the bits managing the media maze Frank M. Oppenheim ; Helen C. Swift |
| title_full_unstemmed | Behind the bits managing the media maze Frank M. Oppenheim ; Helen C. Swift |
| title_short | Behind the bits |
| title_sort | behind the bits managing the media maze |
| title_sub | managing the media maze |
| topic | Massacommunicatie gtt Massamedia gtt Médias Massenmedien Medien Mass media Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Massacommunicatie Massamedia Médias Massenmedien Medien Mass media |
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