APA (7th ed.) Citation

(1998). How advertising works: The role of research. Sage Publ.

Chicago Style (17th ed.) Citation

How Advertising Works: The Role of Research. Thousand Oaks [u.a.]: Sage Publ, 1998.

MLA (9th ed.) Citation

How Advertising Works: The Role of Research. Sage Publ, 1998.

Warning: These citations may not always be 100% accurate.