Marketing: the encyclopedic dictionary
Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields, this book contains over 3000 entries in total, allowing all managers easy access to practical explanations of specific subjects.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Blackwell
1999
|
| Edition: | 1. publ. |
| Subjects: | |
| Summary: | Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields, this book contains over 3000 entries in total, allowing all managers easy access to practical explanations of specific subjects. |
| Physical Description: | 422 S. graph. Darst. |
| ISBN: | 0631191070 0631211268 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV012246107 | ||
| 003 | DE-604 | ||
| 005 | 20011203 | ||
| 007 | t | ||
| 008 | 981105s1999 xxkd||| d||| 00||| eng d | ||
| 020 | |a 0631191070 |9 0-631-19107-0 | ||
| 020 | |a 0631211268 |9 0-631-21126-8 | ||
| 035 | |a (OCoLC)39289910 | ||
| 035 | |a (DE-599)BVBBV012246107 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-739 |a DE-12 |a DE-703 |a DE-521 |a DE-188 | ||
| 050 | 0 | |a HF5412.M47 1999 | |
| 082 | 0 | |a 658.8/003 |2 21 | |
| 082 | 0 | |a 658.8/003 21 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Mercer, David |d 1928-1980 |e Verfasser |0 (DE-588)118580981 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b the encyclopedic dictionary |c David Mercer |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford [u.a.] |b Blackwell |c 1999 | |
| 300 | |a 422 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields, this book contains over 3000 entries in total, allowing all managers easy access to practical explanations of specific subjects. | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing -- Dictionaries | |
| 650 | 4 | |a Marketing -- Encyclopedias | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-188 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008297160 | ||
Record in the Search Index
| _version_ | 1804126861841661952 |
|---|---|
| any_adam_object | |
| author | Mercer, David 1928-1980 |
| author_GND | (DE-588)118580981 |
| author_facet | Mercer, David 1928-1980 |
| author_role | aut |
| author_sort | Mercer, David 1928-1980 |
| author_variant | d m dm |
| building | Verbundindex |
| bvnumber | BV012246107 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5412 |
| callnumber-raw | HF5412.M47 1999 |
| callnumber-search | HF5412.M47 1999 |
| callnumber-sort | HF 45412 M47 41999 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)39289910 (DE-599)BVBBV012246107 |
| dewey-full | 658.8/003 658.8/00321 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/003 658.8/003 21 |
| dewey-search | 658.8/003 658.8/003 21 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01621nam a2200457 c 4500</leader><controlfield tag="001">BV012246107</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20011203 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">981105s1999 xxkd||| d||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0631191070</subfield><subfield code="9">0-631-19107-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0631211268</subfield><subfield code="9">0-631-21126-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)39289910</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV012246107</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5412.M47 1999</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/003</subfield><subfield code="2">21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/003 21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mercer, David</subfield><subfield code="d">1928-1980</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)118580981</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">the encyclopedic dictionary</subfield><subfield code="c">David Mercer</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford [u.a.]</subfield><subfield code="b">Blackwell</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">422 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields, this book contains over 3000 entries in total, allowing all managers easy access to practical explanations of specific subjects.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- Dictionaries</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- Encyclopedias</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008297160</subfield></datafield></record></collection> |
| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV012246107 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:24:11Z |
| institution | BVB |
| isbn | 0631191070 0631211268 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008297160 |
| oclc_num | 39289910 |
| open_access_boolean | |
| owner | DE-739 DE-12 DE-703 DE-521 DE-188 |
| owner_facet | DE-739 DE-12 DE-703 DE-521 DE-188 |
| physical | 422 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Blackwell |
| record_format | marc |
| spelling | Mercer, David 1928-1980 Verfasser (DE-588)118580981 aut Marketing the encyclopedic dictionary David Mercer 1. publ. Oxford [u.a.] Blackwell 1999 422 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Dedicated exclusively to marketing topics and designed to be used by practising managers from all fields, this book contains over 3000 entries in total, allowing all managers easy access to practical explanations of specific subjects. Marketing gtt Marketing -- Dictionaries Marketing -- Encyclopedias Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 DE-188 |
| spellingShingle | Mercer, David 1928-1980 Marketing the encyclopedic dictionary Marketing gtt Marketing -- Dictionaries Marketing -- Encyclopedias Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066724-8 |
| title | Marketing the encyclopedic dictionary |
| title_auth | Marketing the encyclopedic dictionary |
| title_exact_search | Marketing the encyclopedic dictionary |
| title_full | Marketing the encyclopedic dictionary David Mercer |
| title_fullStr | Marketing the encyclopedic dictionary David Mercer |
| title_full_unstemmed | Marketing the encyclopedic dictionary David Mercer |
| title_short | Marketing |
| title_sort | marketing the encyclopedic dictionary |
| title_sub | the encyclopedic dictionary |
| topic | Marketing gtt Marketing -- Dictionaries Marketing -- Encyclopedias Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing -- Dictionaries Marketing -- Encyclopedias Wörterbuch |
| work_keys_str_mv | AT mercerdavid marketingtheencyclopedicdictionary |