Employing qualitative methods in the private sector:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks [u.a.]
Sage Publ.
1998
|
| Series: | Qualitative research methods
45 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VI, 73 S. |
| ISBN: | 080395980X |
Staff View
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| 650 | 4 | |a Consommateurs - Recherche | |
| 650 | 4 | |a Entreprises - Recherche | |
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| 650 | 4 | |a Sozialwissenschaften | |
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| 650 | 4 | |a Corporations |x Research | |
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Record in the Search Index
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| adam_text | CONTENTS
Series Editors Introduction vi
1. Private Sector Research Settings 1
Introduction 1
Supplier Side Settings 3
Consumer Research Firms 4
Advertising Agencies 7
Consulting Firms 8
Think Tanks 9
Freelancing 10
Client Side Settings 11
Corporate Research Departments 12
Human Resources Departments 13
2. Renaming Your Skills 14
Qualitative Research 14
Depth Interviews 15
Focus Groups 16
Ethnographic Interviewing 19
Direct Observation and Measurement
of Intermediate Variables 21
Quantitative Research 22
Surveys 22
Mapping and Modeling 23
3. Business Activities That Require Research 24
Consumer Behavior 25
Markets 25
Marketing 28
Sales Modeling and Predicting 30
Public and Political Behavior 32
Organizational Behavior 33
4. Marketing Yourself to the Private Sector 35
Visibility 35
Capabilities Presentations—Content 37
The Kinds of Business Problems You Can Help Solve 38
The Methods You Use 38
What Kinds of Product You Deliver 38
Evidence of Competence and Experience 38
Why You Are a Better Choice Than the Competition 39
Capabilities Presentations—Context 39
Addressing the Right People 40
Presentation Timing and Length 40
Style and Tone 41
Schmoozing and Follow up 41
Promotional Materials 43
Trash and Trinkets 43
Business Cards 43
Letterhead 44
Brochures 44
Presentation Decks 44
5. Project Management 45
The Contract Process 45
The RFP 45
Bid Construction and Submission 46
Bid Presentations 47
Bid Reviewing 47
Deliverables 48
Documents 48
Data 49
Presentations 50
Conclusions and Recommendations 50
6. Business Management 51
Client Management 51
Communications 51
Confidentiality and Security 52
Conflict Resolution 54
Time Management 55
Money Management 57
7. Conclusion 59
Appendix A: Example of a Request for Proposal (RFP) 62
Appendix B: Example of a Press Release 64
Appendix C: Where to Learn About an Industry 64
Appendix D: Response to an RFP Using Ethnographic
Interviewing and Semiotic Analysis: Proposed Process
for Analyzing Nontraditional Qualitative Data Such as
Stories and Metaphors 67
Appendix E: Example of a Response to a
Request for Proposal 69
References 72
Additional Resources 72
About the Author 73
|
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| id | DE-604.BV012233364 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:24:00Z |
| institution | BVB |
| isbn | 080395980X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008289350 |
| oclc_num | 37864568 |
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| owner_facet | DE-384 DE-12 DE-634 |
| physical | VI, 73 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Sage Publ. |
| record_format | marc |
| series | Qualitative research methods |
| series2 | Qualitative research methods A Sage university paper |
| spelling | Mitchell, Marilyn L. Verfasser aut Employing qualitative methods in the private sector Marilyn L. Mitchell Thousand Oaks [u.a.] Sage Publ. 1998 VI, 73 S. txt rdacontent n rdamedia nc rdacarrier Qualitative research methods 45 A Sage university paper Comportement organisationnel - Recherche Consommateurs - Recherche Entreprises - Recherche Kwalitatieve methoden gtt Onderzoeksmethoden gtt Organisatieonderzoek gtt Particuliere sector gtt Sciences sociales - Recherche Sozialwissenschaften Consumers Research Corporations Research Organizational behavior Research Social sciences Research Marktforschung (DE-588)4037630-8 gnd rswk-swf Qualitative Methode (DE-588)4137346-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Qualitative Methode (DE-588)4137346-7 s DE-604 Qualitative research methods 45 (DE-604)BV000020193 45 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008289350&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mitchell, Marilyn L. Employing qualitative methods in the private sector Qualitative research methods Comportement organisationnel - Recherche Consommateurs - Recherche Entreprises - Recherche Kwalitatieve methoden gtt Onderzoeksmethoden gtt Organisatieonderzoek gtt Particuliere sector gtt Sciences sociales - Recherche Sozialwissenschaften Consumers Research Corporations Research Organizational behavior Research Social sciences Research Marktforschung (DE-588)4037630-8 gnd Qualitative Methode (DE-588)4137346-7 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4137346-7 |
| title | Employing qualitative methods in the private sector |
| title_auth | Employing qualitative methods in the private sector |
| title_exact_search | Employing qualitative methods in the private sector |
| title_full | Employing qualitative methods in the private sector Marilyn L. Mitchell |
| title_fullStr | Employing qualitative methods in the private sector Marilyn L. Mitchell |
| title_full_unstemmed | Employing qualitative methods in the private sector Marilyn L. Mitchell |
| title_short | Employing qualitative methods in the private sector |
| title_sort | employing qualitative methods in the private sector |
| topic | Comportement organisationnel - Recherche Consommateurs - Recherche Entreprises - Recherche Kwalitatieve methoden gtt Onderzoeksmethoden gtt Organisatieonderzoek gtt Particuliere sector gtt Sciences sociales - Recherche Sozialwissenschaften Consumers Research Corporations Research Organizational behavior Research Social sciences Research Marktforschung (DE-588)4037630-8 gnd Qualitative Methode (DE-588)4137346-7 gnd |
| topic_facet | Comportement organisationnel - Recherche Consommateurs - Recherche Entreprises - Recherche Kwalitatieve methoden Onderzoeksmethoden Organisatieonderzoek Particuliere sector Sciences sociales - Recherche Sozialwissenschaften Consumers Research Corporations Research Organizational behavior Research Social sciences Research Marktforschung Qualitative Methode |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008289350&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV000020193 |
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