Research methods in service industry management:

"Offers new insight into research methodology specifically designed for service industries, such as banking, hospitality, retail, tourism and leisure; Provides a solid understanding of the theoretical perspectives involved, while exploring the practicalities of designing and doing research work...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Johns, Nick (VerfasserIn), Lee-Ross, Darren (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: London [u.a] Cassell 1998
Ausgabe:1. publ.
Schlagworte:
Online-Zugang:Inhaltsverzeichnis
Zusammenfassung:"Offers new insight into research methodology specifically designed for service industries, such as banking, hospitality, retail, tourism and leisure; Provides a solid understanding of the theoretical perspectives involved, while exploring the practicalities of designing and doing research work in this industry; and is Suitable for both undergraduates and postgraduates seeking to develop research methods and techniques in hospitality, tourism and leisure management."--BOOK JACKET. "It is a timely study as research in service industry management is increasingly being undertaken at faculty member, postgraduate and undergraduate levels. It addresses the lack of direction in this field, examines the whys and wherefores of research, and puts different paradigms and styles of research into perspective."--BOOK JACKET.
Beschreibung:IX, 196 S. graph. Darst.
ISBN:0304335134
0304335126

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Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis