APA (7th ed.) Citation

Downes, L., & Mui, C. (1998). Unleashing the killer app: Digital strategies for market dominance. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Downes, Larry, and Chunka Mui. Unleashing the Killer App: Digital Strategies for Market Dominance. Boston, Mass: Harvard Business School Press, 1998.

MLA (9th ed.) Citation

Downes, Larry, and Chunka Mui. Unleashing the Killer App: Digital Strategies for Market Dominance. Harvard Business School Press, 1998.