The business of children's entertainment:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Guildford
1998
|
| Series: | The Guilford communication series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VII, 190 S. graph. Darst. |
| ISBN: | 1572302801 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
Introduction 1
1 Children Become Consumers 7
2 Children Become Audiences 24
3 The Industries: Television and Toy 40
4 Case Studies: Smurfs and He Man 60
and ThunderCats
5 Alternatives 81
6 The Media Marketplace 111
7 International Expansion 133
8 Consequences 152
Notes 159
References 167
Index 183
vii
|
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| isbn | 1572302801 |
| language | English |
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| publisher | Guildford |
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| spelling | Pecora, Norma Odom Verfasser aut The business of children's entertainment Norma Odom Pecora New York [u.a.] Guildford 1998 VII, 190 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Guilford communication series Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Profit (DE-588)4130631-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Medienkonsum (DE-588)4120719-1 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf Spielzeugindustrie (DE-588)4217005-9 gnd rswk-swf Kind (DE-588)4030550-8 s Medienkonsum (DE-588)4120719-1 s Medienwirtschaft (DE-588)4129410-5 s Profit (DE-588)4130631-4 s DE-604 Spielzeugindustrie (DE-588)4217005-9 s Marketing (DE-588)4037589-4 s Zielgruppe (DE-588)4117714-9 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008115555&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pecora, Norma Odom The business of children's entertainment Medienwirtschaft (DE-588)4129410-5 gnd Profit (DE-588)4130631-4 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Medienkonsum (DE-588)4120719-1 gnd Kind (DE-588)4030550-8 gnd Spielzeugindustrie (DE-588)4217005-9 gnd |
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| title | The business of children's entertainment |
| title_auth | The business of children's entertainment |
| title_exact_search | The business of children's entertainment |
| title_full | The business of children's entertainment Norma Odom Pecora |
| title_fullStr | The business of children's entertainment Norma Odom Pecora |
| title_full_unstemmed | The business of children's entertainment Norma Odom Pecora |
| title_short | The business of children's entertainment |
| title_sort | the business of children s entertainment |
| topic | Medienwirtschaft (DE-588)4129410-5 gnd Profit (DE-588)4130631-4 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Medienkonsum (DE-588)4120719-1 gnd Kind (DE-588)4030550-8 gnd Spielzeugindustrie (DE-588)4217005-9 gnd |
| topic_facet | Medienwirtschaft Profit Marketing Zielgruppe Medienkonsum Kind Spielzeugindustrie |
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