Essentials of entrepreneurship and small business management:
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| Previous Title: | Zimmerer, Thomas The essentials of small business management |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Prentice Hall
1998
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIII, 592 S. Ill., graph. Darst. |
| ISBN: | 0137272987 |
Staff View
MARC
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| 245 | 1 | 0 | |a Essentials of entrepreneurship and small business management |c Thomas W. Zimmerer ; Norman M. Scarborough |
| 250 | |a 2. ed. | ||
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Record in the Search Index
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|---|---|
| adam_text | Preface xi
(HHHf The Challenges of Entrepreneurship 1
Chapter 1 The Foundations of Entrepreneurship 1
HHH Building the Business Plan:
Beginning Considerations 32
Chapter 2 Strategic Management and the Entrepreneur 32
Chapter 3 Forms of Ownership and Franchising 59
Chapter 4 Buying an Existing Business 99
mmUm building the Business Plan:
Marketing and Financial Considerations 136
Chapter 5 Building a Powerful Marketing Plan 136
Chapter 6 Advertising and Pricing for Profit 171
Chapter 7 Managing Cash Flow 216
Chapter 8 Creating a Successful Financial Plan 244
Chapter 9 Crafting a Winning Business Plan 281
IHfHHIi Putting the Plan to Work:
Building a Competitive Edge 301
Chapter 10 Sources of Funds: Equity and Debt 301
Chapter 11 Choosing a Location and Layout 345
Chapter 12 Purchasing, Quality, and Inventory Control 378
Chapter 13 Leading the Growing Company and Planning
for Management Succession 417
Chapter 14 Global Aspects of Entrepreneurship 459
HHHHi The Ethical, Legal, and Regulatory Environment 486
Chapter 15 The Ethical, Legal, and Regulatory Environment 486
Appendix Septic Sense: A Sample Business Plan 527
Endnotes 559
Index 573
m
Preface xi
HHHH1 The Challenges of Entrepreneurship i
Chapter 1 The Foundations of Entrepreneurship 1
The World of the Entrepreneur 2
What Is an Entrepreneur? 3
The Benefits of Entrepreneurship 7
The Potential Drawbacks of Entrepreneurship 9
Behind the Boom: What s Feeding the Entrepreneurial Fire? 12
Trends in Entrepreneurship 13
The Power of Small Business 21
Why Small Businesses Fail—and How to Beat the Odds 23
How to Avoid the Pitfalls 27
H^JHIIB Building the Business Plan:
Beginning Considerations 32
Chapter 2 Strategic Management and the Entrepreneur 32
The Search for a Competitive Advantage 33
The Strategic Management Process 35
Chapter 3 Forms of Ownership and Franchising 59
The Sole Proprietorship 60
The Partnership 62
Corporations 68
Other Forms of Ownership 72
Franchising 78
Types of Franchising 79
Conclusion 95
Chapter 4 Buying an Existing Business 99
Buying an Existing Business 100
The Steps in Acquiring a Business 105
Evaluating an Existing Business 108
Methods for Determining the Value of a Business 117
Understanding the Seller s Side 128
IHHH Building the Business Plan:
Marketing and Financial Considerations i 36
Chapter 5 Building a Powerful Marketing Plan 136
Market Driven Companies and the Marketing Plan 137
Determining Customer Needs and Wants
Through Market Research 139
How to Conduct Market Research 143
Pinpointing the Target Market 146
Plotting a Marketing Strategy: How to Build
a Competitive Edge 149
Marketing on the World Wide Web (WWW) 160
Choosing a Marketing Strategy 162
The Marketing Mix 164
Chapter 6 Advertising and Pricing for Profit 171
What is Promotion? 172
Selecting Advertising Media 175
Developing an Advertising Plan 187
Preparing an Advertising Budget 194
How to Advertise Big on a Small Budget 196
Pricing: A Creative Blend of Art and Science 198
Pricing Strategies and Tactics 199
Two Potent Forces: Image and Competition 202
Pricing Concepts for Retailers 204
Pricing Concepts for Manufacturers 207
Pricing Concepts for Service Firms 210
The Impact of Credit on Pricing 212
Chapter 7 Managing Cash Flow 216
Cash Management 217
Cash and Profits Are Not the Same 218
The Cash Budget 221
Preparing a Cash Budget 221
The Big Three of Cash Management 232
Avoiding the Cash Crunch 239
Conclusion 242
Chapter 8 Creating a Successful Financial Plan 244
Basic Financial Statements 245
Creating Projected Financial Statements 249
Ratio Analysis 254
Interpreting Business Ratios 270
Breakeven Analysis 275
Contents
Chapter 9 Crafting a Winning Business Plan 281
Why Develop a Business Plan? 282
The Elements of a Business Plan 283
The Benefits of Preparing a Plan 291
Making the Business Plan Presentation 293
What Bankers Look for in a Loan Application 295
Business Plan Format 296
HHHH Putting the Plan to Work:
Building a Competitive Edge 301
Chapter 10 Sources of Funds: Equity and Debt 301
Planning for Capital Needs 303
Equity Capital versus Debt Capital 304
Sources of Equity Capital 306
The Nature of Debt Financing 323
Sources of Debt Capital 324
Federally Sponsored Programs 332
Small Business Administration (SBA) 334
State and Local Loan Development Programs 340
Internal Methods of Financing 340
Chapter 11 Choosing a Location and Layout 345
The Basics of the Location Decision: From Region to State
to City to Site 346
Layout and Design Considerations 362
The Big Decision: Build, Buy, or Lease 366
Layout: Maximizing Revenues, Increasing Efficiency,
or Reducing Cost 367
Chapter 12 Purchasing, Quality, and Inventory Control 378
The Purchasing Plan 379
Vender/Supplier Analysis 400
Inventory Control 404
Chapter 13 Leading the Growing Company and Planning
for Management Succession 417
The Entrepreneur s Role as a Leader 418
Hiring the Right Employees 421
Building the Right Culture and Structure 427
The Challenge of Motivating Workers 434
Management Succession and the Growing Business 447
Planning for Management Succession 449
Chapter 14 Global Aspects of Entrepreneurship 459
Why Go Global? 461
Going Global: Strategies for Small Businesses 462
Barriers to International Trade 478
International Trade Agreements 481
Conclusion 483
IH^^^B The Ethical, Legal, and Regulatory
Environment 486
Chapter 15 The Ethical, Legal, and Regulatory Environment 486
Ethical Behavior and Small Business Management 488
Putting Social Responsibility Into Action 494
Government Regulation 502
Business Law—Contract Basics 506
Business Law—The Uniform Commercial Code (UCC) 512
Business Law—The Law of Agency 517
Business Law—Bankruptcy 518
Business Law—Patents, Trademarks, and Copyrights 520
Appendix Septic Sense: A Sample Business Plan 527
Executive Summary 527
Detailed Business Plan 529
Marketing Plan 532
Manufacturing Plan 534
The Economics of the Business 538
Financial Plan 539
Projected Financial Statements 541
Management Team 555
Organization Chart 555
Endnotes 559
Index 573
ntents
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| any_adam_object | 1 |
| author | Zimmerer, Thomas W. Scarborough, Norman M. |
| author_facet | Zimmerer, Thomas W. Scarborough, Norman M. |
| author_role | aut aut |
| author_sort | Zimmerer, Thomas W. |
| author_variant | t w z tw twz n m s nm nms |
| building | Verbundindex |
| bvnumber | BV011988148 |
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| callnumber-search | HD62.7.Z55 1998 |
| callnumber-sort | HD 262.7 Z55 41998 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)635813641 (DE-599)BVBBV011988148 |
| dewey-full | 658.02/2 658.02/221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.02/2 658.02/2 21 |
| dewey-sort | 3658.02 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| spelling | Zimmerer, Thomas W. Verfasser aut Essentials of entrepreneurship and small business management Thomas W. Zimmerer ; Norman M. Scarborough 2. ed. Upper Saddle River Prentice Hall 1998 XIII, 592 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kleinbedrijf gtt Small business -- Management New business enterprises -- Management Geschäftsplan (DE-588)4156961-1 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Klein- und Mittelbetrieb (DE-588)4031031-0 s Management (DE-588)4037278-9 s Unternehmensgründung (DE-588)4078599-3 s Geschäftsplan (DE-588)4156961-1 s 2\p DE-604 USA (DE-588)4078704-7 g 3\p DE-604 Scarborough, Norman M. Verfasser aut 1. Auflage Zimmerer, Thomas The essentials of small business management HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008112071&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zimmerer, Thomas W. Scarborough, Norman M. Essentials of entrepreneurship and small business management Kleinbedrijf gtt Small business -- Management New business enterprises -- Management Geschäftsplan (DE-588)4156961-1 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Management (DE-588)4037278-9 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
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| title | Essentials of entrepreneurship and small business management |
| title_auth | Essentials of entrepreneurship and small business management |
| title_exact_search | Essentials of entrepreneurship and small business management |
| title_full | Essentials of entrepreneurship and small business management Thomas W. Zimmerer ; Norman M. Scarborough |
| title_fullStr | Essentials of entrepreneurship and small business management Thomas W. Zimmerer ; Norman M. Scarborough |
| title_full_unstemmed | Essentials of entrepreneurship and small business management Thomas W. Zimmerer ; Norman M. Scarborough |
| title_old | Zimmerer, Thomas The essentials of small business management |
| title_short | Essentials of entrepreneurship and small business management |
| title_sort | essentials of entrepreneurship and small business management |
| topic | Kleinbedrijf gtt Small business -- Management New business enterprises -- Management Geschäftsplan (DE-588)4156961-1 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Management (DE-588)4037278-9 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Kleinbedrijf Small business -- Management New business enterprises -- Management Geschäftsplan Klein- und Mittelbetrieb Management Unternehmensgründung USA Lehrbuch |
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