APA-Zitierstil (7. Ausg.)

East, R. (1997). Consumer behaviour: Advances and applications in marketing (1. publ.). Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

East, Robert. Consumer Behaviour: Advances and Applications in Marketing. 1. publ. London ; Munich [u.a.]: Prentice Hall, 1997.

MLA-Zitierstil (9. Ausg.)

East, Robert. Consumer Behaviour: Advances and Applications in Marketing. 1. publ. Prentice Hall, 1997.