Marketing decisions under uncertainty:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Kluwer
1997
|
| Series: | International series in quantitative marketing
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIV, 315 S. |
| ISBN: | 0792399641 |
Staff View
MARC
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| adam_text | CONTENTS
Preface xi
Glossary of Symbols xiii
Part 1: Background and Components of the Marketing Mix 1
1. Introduction 3
1 Overview 4
2 A General Deterministic, Static Framework 6
3 A Stochastic Framework: Statics 9
4 A Stochastic Framework: Dynamics 11
5 Concluding Remarks 19
References 20
2. Pricing Under Uncertainty 23
1 Overview 23
2 Single Product Pricing: Static Analysis 24
3 Multiple Product Pricing 36
4 Optimal Pricing in a Dynamic Context 41
5 Dynamics: Other Development 46
6 Concluding Remarks 55
References 56
3. Advertising 59
1 Overview 59
2 Single Product Advertising: Static Models 60
3 Multi brand Advertising 70
4 Dynamics 79
5 Conclusions 86
References 87
vii
viii CONTENTS
4. Price Promotions 89
1 Overview 89
2 The Monopolistic Firm s Price Discount Decisions 90
3 Monopolistically Competitive Equilibrium and Some Empirical
Evidence 99
4 A Stochastic Cyclic Pricing Model 103
5 Resale Price Maintenance 111
6 Persistence of Price Differences even when Consumers Leam 120
7 Conclusions 125
References 126
5. Salesforce Size, Compensation and Labor Heterogeneity 129
1 Overview 129
2 Static Salesforce Size 130
3 The Salesforce Compensation 140
4 Heterogeneous Salesforce: Other Development 152
5 Conclusions 164
References 165
Part 2: Contexts for Possible Interactive Decisions 167
6. Market Share and Diffusion Models 169
1 Overview 169
2 Some Market Share Models 170
3 The MCI Models 175
4 Random Utility and MNL Models 180
5 Diffusion Models under Uncertainty 190
6 Concluding Remarks 200
References 200
7. Marketing, Inventory and Production Decisions 203
1 Overview 203
2 Product Quality and Federal Marketing Orders 204
3 Marketing Inventory Production 211
4 Production Decisions 217
5 Long Run Decisions: Investment 229
6 Conclusions 233
References 234
CONTENTS ix
8. Competitive Marketing Strategies 237
1 Overview 237
2 The Deterministic Framework 238
3 Competitive Pricing Decisions 247
4 Competitive Advertising 252
5 Product Competition 260
6 Conclusions 267
References 268
9. Adaptive Behavior, Experimentation and Some Empirical Results 271
1 Overview 271
2 Parameter Uncertainty 272
3 Output Decisions as an Experiment 276
4 An Adaptive Advertising Model 278
5 Simulations 287
6 Econometric Approaches 290
7 Concluding Remarks 301
References 301
10. Concluding Notes 305
References 309
Index 311
|
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| indexdate | 2024-07-09T18:18:30Z |
| institution | BVB |
| isbn | 0792399641 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008053971 |
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| physical | XIV, 315 S. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Kluwer |
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| series2 | International series in quantitative marketing |
| spelling | Nguyen, Dung Verfasser aut Marketing decisions under uncertainty Dung Nguyen Boston [u.a.] Kluwer 1997 XIV, 315 S. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Kwantitatieve methoden gtt Marketingmix gtt Onzekerheid gtt Mathematisches Modell Marketing research Marketing research Mathematical models Marketing Decision making Marketing Decision making Mathematical models Uncertainty Mathematical models Entscheidung bei Unsicherheit (DE-588)4070864-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Entscheidung bei Unsicherheit (DE-588)4070864-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008053971&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Nguyen, Dung Marketing decisions under uncertainty Kwantitatieve methoden gtt Marketingmix gtt Onzekerheid gtt Mathematisches Modell Marketing research Marketing research Mathematical models Marketing Decision making Marketing Decision making Mathematical models Uncertainty Mathematical models Entscheidung bei Unsicherheit (DE-588)4070864-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4070864-0 (DE-588)4037589-4 |
| title | Marketing decisions under uncertainty |
| title_auth | Marketing decisions under uncertainty |
| title_exact_search | Marketing decisions under uncertainty |
| title_full | Marketing decisions under uncertainty Dung Nguyen |
| title_fullStr | Marketing decisions under uncertainty Dung Nguyen |
| title_full_unstemmed | Marketing decisions under uncertainty Dung Nguyen |
| title_short | Marketing decisions under uncertainty |
| title_sort | marketing decisions under uncertainty |
| topic | Kwantitatieve methoden gtt Marketingmix gtt Onzekerheid gtt Mathematisches Modell Marketing research Marketing research Mathematical models Marketing Decision making Marketing Decision making Mathematical models Uncertainty Mathematical models Entscheidung bei Unsicherheit (DE-588)4070864-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kwantitatieve methoden Marketingmix Onzekerheid Mathematisches Modell Marketing research Marketing research Mathematical models Marketing Decision making Marketing Decision making Mathematical models Uncertainty Mathematical models Entscheidung bei Unsicherheit Marketing |
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