New public sector marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Financial Times Pitman Publ.
1998
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 390 S. Ill. |
| ISBN: | 0273623478 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | NEW PUBLIC SECTOR MARKETING DAVID CHAPMAN MANAGER OF INTERNATIONAL
BUSINESS DEVELOPMENT, SHEFFIELD BUSINESS SCHOOL VISITING PROFESSOR,
MASARYK INSTITUTE OF ADVANCED STUDIES, PRAGUE CHAIRMAN, CHARTERED
INSTITUTE OF MARKETING THEO COWDELL PRINCIPAL LECTURER, SCHOOL OF
CULTURAL STUDIES, SHEFFIELD HALLAM UNIVERSITY FINANCIAL TIMES PITMAN
PUHMSHINTI LONDON * HONG KONG * JOHANNESBURG MELBOURNE * SINGAPORE *
WASHINGTON DC CONTENTS FOREWORD VIII PREFACE IX 1 THE PUBLIC SECTOR -
ORIGINS AND ENVIRONMENT 1 CHAPTER OVERVIEW * KEY LEARNING OUTCOMES *
INTRODUCTION * SO WHAT IS THE PUBLIC SECTOR? * THE DEVELOPMENT OF THE UK
PUBLIC SECTOR * THE FORMATION OF THE WELFARE STATE * IMPLICATIONS OF THE
WELFARE STATE * THE RETURN OF THE FREE MARKET AFTER 1979 * KEY FEATURES
OF THE UK PUBLIC SECTOR * CONCLUSIONS * SUMMARY * IMPLICATIONS FOR
MANAGEMENT * ISSUES FOR DISCUSSION * REFERENCES 2 MARKETING PERCEPTIONS
AND REALITIES 26 CHAPTER OVERVIEW * KEY LEARNING OUTCOMES * INTRODUCTION
* NEGATIVE IMAGES OF MARKETING * THE DEVELOPMENT OF MARKETING *
RELATIONSHIPS BETWEEN PROVIDERS AND USERS * THE MARKETING MIX * THE
CHANGING ROLE OF MARKETING IN THE PUBLIC SECTOR * THE NATURE OF PUBLIC
SECTOR MARKETS * THE DRIVING FORCES OF PUBLIC SECTOR MARKETING *
MARKETING AND NEEDS * SUMMARY * IMPLICATIONS FOR MANAGEMENT * ISSUES FOR
DISCUSSION * REFERENCES 3 UNDERSTANDING BEHAVIOUR IN MARKETS 56 CHAPTER
OVERVIEW * KEY LEARNING OUTCOMES * INTRODUCTION * CUSTOMERS, CONSUMERS,
BUYERS AND USERS * COMPETITION * CHOICE * PROVIDERS AND USERS IN THE
PUBLIC SECTOR * THE MULTIPLE-MARKET MODEL * MARKET COMPLEXITY IN THE
PUBLIC SECTOR * THE MARKET AUDIT * BUYER BEHAVIOUR OR USER BEHAVIOUR? *
BEHAVIOUR IN CONSUMER MARKETS * UNDERSTANDING HUMAN NEEDS * MODELS OF
BEHAVIOUR * SOURCES OF INFLUENCE ON CONSUMERS * ORGANISATIONAL BUYER
BEHAVIOUR * SUMMARY * IMPLICATIONS FOR MANAGEMENT * ISSUES FOR
DISCUSSION * REFERENCES 4 DEFINING DEMAND 88 CHAPTER OVERVIEW * KEY
LEARNING OUTCOMES * INTRODUCTION * INDIVIDUALS AND SOCIETY * NEEDS AND
WANTS * SERVICES AND RIGHTS * VALUES AND COSTS * TANGIBLES AND
INTANGIBLES * CUSTOMERS AND MEASURES OF OUTPUT * THE PRODUCT LIFE CYCLE
* THE MARKETING OF SERVICES * MANAGING THE DEMAND FOR PUBLIC SECTOR
SERVICES * SOCIAL MARKETING * IMPLICATIONS FOR MARKETING IN^HE PUBLIC
SECTOR * SUMMARY * IMPLICATIONS FOR MANAGEMENT * ISSUES FOR DISCUSSION *
REFERENCES 5 CUSTOMERS AND THE FALLACY OF EQUALITY 113 CHAPTER OVERVIEW
* KEY LEARNING OUTCOMES * INTRODUCTION * MARKETING SEGMENTATION *
EQUALITY AND THE PUBLIC SECTOR MARKET * THE SIGNIFICANCE OF MARKET
SEGMENTATION TO THE PUBLIC SECTOR * THE SEGMENTATION PROCESS * USING
MARKET SEGMENTATION * METHODOLOGIES AND THE USE OF MODELS * SUMMARY *
IMPLICATIONS FOR MANAGEMENT * ISSUES FOR DISCUSSION * REFERENCES
CONTENTS 6 SERVICE, CONTROL AND QUALITY 142 CHAPTER OVERVIEW * KEY
LEARNING OUTCOMES * INTRODUCTION * THE TRANSACTION * THE IMPORTANCE OF
CUSTOMERS * CUSTOMERS AND EXPECTATIONS * ISSUES OF RESPONSE * CONCEPTS
OF CONTROL AND QUALITY * PERFORMANCE MEASUREMENT * POSITIONING AND
STRATEGY * SUMMARY * IMPLICATIONS FOR MANAGEMENT * ISSUES FOR DISCUSSION
* REFERENCES 7 THE POLITICAL DIMENSION 170 CHAPTER OVERVIEW * KEY
LEARNING OUTCOMES * INTRODUCTION * POLITICS AS POWER * RECENT
DEVELOPMENTS IN UK POLITICS * THE POLITICAL ENVIRONMENT * THE GENERAL
POLITICAL CLIMATE * INTER-ORGANISATIONAL POLITICS * POLITICS AS POWER
WITHIN THE ORGANISATION * DEFINING SOCIAL NEED * BUREAUCRACY * SOURCES
OF POWER * SUMMARY * IMPLICATIONS FOR MANAGEMENT * ISSUES FOR DISCUSSION
* REFERENCES 8 PRICE, VALUE AND EXCHANGE 199 CHAPTER OVERVIEW * KEY
LEARNING OUTCOMES * INTRODUCTION * DEFINING PRICE * SOME CONCEPTS OF
MARKET PRICING * PRICING POLICIES FOR THE COMMERCIAL ENTERPRISE *
PRICING IN THE PUBLIC SECTOR * IMPACT OF CHANGES IN PRICE AND VOLUME
WHERE REVENUE IS A FUNCTION OF DEMAND * IMPACT OF CHANGES IN ACTIVITY
LEVELS WHERE REVENUE IS ALLOCATED * METHODS OF PRICING ON COST * THE
DETERMINATION OF FULL-COST PRICING * USING COST DATA FOR MARKETING
DECISIONS * EFFECT OF APPORTIONMENT OF OVERHEADS AND UTILISATION FACTORS
* FULL-COST PRICING AND COMPULSORY COMPETITIVE TENDERING * FULL-COST
PRICING IN INTERNAL MARKETS * THE EFFECT OF TAXATION ON USERS PRICE
PERCEPTIONS * NON-MONETARY PRICE FACTORS IN THE PUBLIC SECTOR * THE
COSTS OF COST-BASED PRICING * SUMMARY * IMPLICATIONS FOR MANAGEMENT *
ISSUES FOR DISCUSSION * REFERENCES 9 COMMUNICATION AND PROMOTION 230
CHAPTER OVERVIEW * KEY LEARNING OUTCOMES * INTRODUCTION * COMMUNICATION
* PROMOTION AND THE MEDIA * PROMOTION IN THE PUBLIC SECTOR * THE
REGULATION OF PROMOTION * SPECIAL CONSIDERATIONS FOR PUBLIC SECTOR
PROMOTION * A PUBLIC SECTOR MARKETING MIX * MARKETING AND COMMUNICATIONS
TECHNIQUES * SUMMARY * IMPLICATIONS FOR MANAGEMENT * ISSUES FOR
DISCUSSION * REFERENCES 10 INFORMATION AND THE LEARNING ORGANISATION 256
CHAPTER OVERVIEW * KEY LEARNING OUTCOMES * INTRODUCTION * MARKETING
INTELLIGENCE * THE NATURE AND IMPORTANCE OF INFORMATION * THE NATURE OF
MARKETING RESEARCH * THE MARKETING RESEARCH PROCESS * USES OF MARKETING
RESEARCH * SAMPLING TECHNIQUES * MEASUREMENT * THE IMPACT OF INFORMATION
TECHNOLOGY * THE NEED FOR CONTINUOUS LEARNING * SUMMARY * IMPLICATIONS
FOR MANAGEMENT * ISSUES FOR DISCUSSION * REFERENCES 11 MARKETING,
ATTITUDES AND CULTURE 280 CHAPTER OVERVIEW * KEY LEARNING OUTCOMES *
INTRODUCTION * THE FORMATION OF ATTITUDES * ATTITUDES AND MARKETING *
ATTITUDES WITHIN AND TOWARDS THE PUBLIC SECTOR * LANGUAGE *
ORGANISATIONAL CULTURE * CULTURES AND CHANGE * MARKETING AS A CULTURE *
SUMMARY * IMPLICATIONS FOR MANAGEMENT * ISSUES FOR DISCUSSION *
REFERENCES VI CONTENTS 12 MARKETING STRATEGY AND PLANNING 304 CHAPTER
OVERVIEW * KEY LEARNING OUTCOMES * INTRODUCTION * WHAT IS STRATEGY? *
THE ROLE OF STRATEGIC MANAGEMENT * ANALYSIS * STRATEGIC ALTERNATIVES AND
CHOICE * IMPLEMENTATION * CONCLUSIONS * SUMMARY * IMPLICATIONS FOR
MANAGEMENT * ISSUES FOR DISCUSSION * REFERENCES APPENDIX - CASE STUDIES
320 1 PUBTON PRINTING SERVICES DEPARTMENT 2 MARKETING IN A HOSPITAL
TRUST 3 MEETING THE LEISURE NEEDS OF PUBTON S ASIAN POPULATION 4 PUBTON
LOCAL EDUCATION AUTHORITY - CHANGING FROM A PRODUCER-LED TO A
CUSTOMER-ORIENTATED PHILOSOPHY 5 STRATEGIC PROBLEMS FOR THE EMPLOYMENT
SERVICE 6 MARKETING AND THE INTRODUCTION OF THE PRIVATE FINANCE
INITIATIVE INTO THE NHS 7 PUBTON S SANDBAGS ARTS CENTRE 8 THE SOUTH
YORKSHIRE SUPERTRAM 9 THE STUDENT CHOICE SCHEME AT POSTLETHWAITE
UNIVERSITY, PUBTON 10 DEVELOPMENTS AT PONSONBY ROAD CHILDREN S CENTRE,
PUBTON 11 THE HEALTH AND SAFETY EXECUTIVE AND MARKETING 12 THE PUBTON
WATER-POWER INDUSTRIAL MUSEUM S MARKETING PLAN NAME INDEX 385 SUBJECT
INDEX 387 VII
|
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| author | Chapman, David Cowdell, Theo |
| author_facet | Chapman, David Cowdell, Theo |
| author_role | aut aut |
| author_sort | Chapman, David |
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| callnumber-first | J - Political Science |
| callnumber-label | JF1525 |
| callnumber-raw | JF1525.M37 |
| callnumber-search | JF1525.M37 |
| callnumber-sort | JF 41525 M37 |
| callnumber-subject | JF - Public Administration |
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| ctrlnum | (OCoLC)39033859 (DE-599)BVBBV011902631 |
| dewey-full | 658.8 351.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
| dewey-ones | 658 - General management 351 - Public administration |
| dewey-raw | 658.8 351.0688 |
| dewey-search | 658.8 351.0688 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services 350 - Public administration and military science |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-09T18:18:16Z |
| institution | BVB |
| isbn | 0273623478 |
| language | English |
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| spelling | Chapman, David Verfasser aut New public sector marketing David Chapman ; Theo Cowdell 1. publ. London [u.a.] Financial Times Pitman Publ. 1998 X, 390 S. Ill. txt rdacontent n rdamedia nc rdacarrier Collectieve sector gtt Marketing gtt Government marketing Verwaltung (DE-588)4063317-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verwaltung (DE-588)4063317-2 s Marketing (DE-588)4037589-4 s DE-604 Cowdell, Theo Verfasser aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008043655&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chapman, David Cowdell, Theo New public sector marketing Collectieve sector gtt Marketing gtt Government marketing Verwaltung (DE-588)4063317-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4063317-2 (DE-588)4037589-4 |
| title | New public sector marketing |
| title_auth | New public sector marketing |
| title_exact_search | New public sector marketing |
| title_full | New public sector marketing David Chapman ; Theo Cowdell |
| title_fullStr | New public sector marketing David Chapman ; Theo Cowdell |
| title_full_unstemmed | New public sector marketing David Chapman ; Theo Cowdell |
| title_short | New public sector marketing |
| title_sort | new public sector marketing |
| topic | Collectieve sector gtt Marketing gtt Government marketing Verwaltung (DE-588)4063317-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Collectieve sector Marketing Government marketing Verwaltung |
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