Strategic advertising campaigns:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1995
|
| Edition: | 4. ed. |
| Subjects: | |
| Physical Description: | XXVI, 370 S. Ill. |
| ISBN: | 0844230154 |
Staff View
MARC
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| 245 | 1 | 0 | |a Strategic advertising campaigns |c Don E. Schultz ; Beth E. Barnes |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1995 | |
| 300 | |a XXVI, 370 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 7 | |a Administração da propaganda |2 larpcal | |
| 650 | 7 | |a Anunciantes |2 larpcal | |
| 650 | 7 | |a Anúncios |2 larpcal | |
| 650 | 4 | |a Campagnes publicitaires | |
| 650 | 7 | |a Campanhas publicitárias |2 larpcal | |
| 650 | 7 | |a Propaganda |2 larpcal | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Schultz, Don E. Barnes, Beth E. |
| author_facet | Schultz, Don E. Barnes, Beth E. |
| author_role | aut aut |
| author_sort | Schultz, Don E. |
| author_variant | d e s de des b e b be beb |
| building | Verbundindex |
| bvnumber | BV011901039 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)29478464 (DE-599)BVBBV011901039 |
| dewey-full | 659.113 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.113 |
| dewey-search | 659.113 |
| dewey-sort | 3659.113 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV011901039 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:18:15Z |
| institution | BVB |
| isbn | 0844230154 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008042301 |
| oclc_num | 29478464 |
| open_access_boolean | |
| owner | DE-898 DE-BY-UBR |
| owner_facet | DE-898 DE-BY-UBR |
| physical | XXVI, 370 S. Ill. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Schultz, Don E. Verfasser aut Strategic advertising campaigns Don E. Schultz ; Beth E. Barnes 4. ed. Lincolnwood, Ill. NTC Business Books 1995 XXVI, 370 S. Ill. txt rdacontent n rdamedia nc rdacarrier Administração da propaganda larpcal Anunciantes larpcal Anúncios larpcal Campagnes publicitaires Campanhas publicitárias larpcal Propaganda larpcal Advertising campaigns Werbung (DE-588)4065541-6 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s DE-604 Werbekampagne (DE-588)4134093-0 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Barnes, Beth E. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Don E. Barnes, Beth E. Strategic advertising campaigns Administração da propaganda larpcal Anunciantes larpcal Anúncios larpcal Campagnes publicitaires Campanhas publicitárias larpcal Propaganda larpcal Advertising campaigns Werbung (DE-588)4065541-6 gnd Werbekampagne (DE-588)4134093-0 gnd Werbeplanung (DE-588)4130474-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4134093-0 (DE-588)4130474-3 |
| title | Strategic advertising campaigns |
| title_auth | Strategic advertising campaigns |
| title_exact_search | Strategic advertising campaigns |
| title_full | Strategic advertising campaigns Don E. Schultz ; Beth E. Barnes |
| title_fullStr | Strategic advertising campaigns Don E. Schultz ; Beth E. Barnes |
| title_full_unstemmed | Strategic advertising campaigns Don E. Schultz ; Beth E. Barnes |
| title_short | Strategic advertising campaigns |
| title_sort | strategic advertising campaigns |
| topic | Administração da propaganda larpcal Anunciantes larpcal Anúncios larpcal Campagnes publicitaires Campanhas publicitárias larpcal Propaganda larpcal Advertising campaigns Werbung (DE-588)4065541-6 gnd Werbekampagne (DE-588)4134093-0 gnd Werbeplanung (DE-588)4130474-3 gnd |
| topic_facet | Administração da propaganda Anunciantes Anúncios Campagnes publicitaires Campanhas publicitárias Propaganda Advertising campaigns Werbung Werbekampagne Werbeplanung |
| work_keys_str_mv | AT schultzdone strategicadvertisingcampaigns AT barnesbethe strategicadvertisingcampaigns |