The marketing of nations: a strategic approach to building national wealth
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Free Press
1997
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 451 S. graph. Darst. |
| ISBN: | 068483488X |
Internformat
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Datensatz im Suchindex
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| adam_text | THE MARKETING O/NATIONS A STRATEGIC APPROACH TO BUILDING NATIONAL WEALTH
PHILIP^COTLER SOMKID JATUSRIPITAK SUVIT MAESINCEE THE FREE PRESS NEW
YORK LONDON TORONTO SYDNEY SINGAPORE CONTENTS 1. PREFACE VII PART I:
UNDERSTANDING THE CHALLENGE OF NATIONAL ECONOMIC DEVELOPMENT 1.
CHALLENGES TO BUILDING A NATION S WEALTH 3 2. MAJOR DILEMMAS AND
TRADE-OFFS IN PUBLIC POLICY TOWARD ECONOMIC DEVELOPMENT 33 3.
DISTINGUISHING ALTERNATIVE PATHWAYS TO DEVELOPMENT 51 PART II:
FORMULATING THE NATION S STRATEGIC VISION 4. STRATEGIC GROUPS OF NATIONS
AND THE GLOBAL COMPETITIVE STRUCTURE 81 5. ASSESSING THE NATION S
STRENGTHS AND WEAKNESSES 111 6. ASSESSING THE NATION S OPPORTUNITIES AND
THREATS 140 7. DEVELOPING THE NATION S STRATEGIC THRUST 160 PART III:
DEVELOPING THE NATION S STRATEGIC POSTURES 8. DEVELOPING THE NATION S
INVESTMENT POLICIES 183 9. BUILDING THE NATION S INDUSTRIAL CLUSTERS 200
10. DEVELOPING THE NATION S INDUSTRIAL PORTFOLIO 213 VI CONTENTS 11.
DEVELOPING THE NATION S TRADE POLICIES 237 12. DEVELOPING THE NATION S
MACROECONOMIC POLICIES 259 13. DEVELOPING THE NATION S INFRASTRUCTURE
279 14. DEVELOPING THE NATION S INSTITUTIONAL FRAMEWORK 302 PART IV:
SUPPORTING COMPANY GROWTH AND PROSPERITY 15. BRIDGING CORPORATE STRATEGY
WITH THE NATION S WEALTH-BUILDING STRATEGY 329 16. NOURISHING COMPANY
GROWTH 345 17. STRATEGIC DEVELOPMENT THROUGH COOPERATIVE STRATEGIES 369
18. NATIONAL WEALTH-BUILDING STRATEGIES: FROM STRATEGIC VISION TO
STRATEGIC IMPLEMENTATION 381 NOTES 395 INDEX 429
|
| any_adam_object | 1 |
| author | Kotler, Philip 1931- Somkid Jatusripitak Suvit Maesincee 1961- |
| author_GND | (DE-588)121409600 (DE-588)124156444 |
| author_facet | Kotler, Philip 1931- Somkid Jatusripitak Suvit Maesincee 1961- |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk s j sj s m sm |
| building | Verbundindex |
| bvnumber | BV011898328 |
| callnumber-first | H - Social Science |
| callnumber-label | HD75 |
| callnumber-raw | HD75.K697 1997 |
| callnumber-search | HD75.K697 1997 |
| callnumber-sort | HD 275 K697 41997 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QC 340 QD 000 |
| ctrlnum | (OCoLC)231716447 (DE-599)BVBBV011898328 |
| dewey-full | 338.921 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.9 21 |
| dewey-search | 338.9 21 |
| dewey-sort | 3338.9 221 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011898328 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:18:12Z |
| institution | BVB |
| isbn | 068483488X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008039939 |
| oclc_num | 231716447 |
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| owner | DE-12 DE-1051 DE-521 DE-634 DE-188 |
| owner_facet | DE-12 DE-1051 DE-521 DE-634 DE-188 |
| physical | XI, 451 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Free Press |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut The marketing of nations a strategic approach to building national wealth Philip Kotler ; Somkid Jatusripitak ; Suvit Maesincee New York, NY [u.a.] Free Press 1997 XI, 451 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier politica economica tessin-TR politica industriale tessin-TR sviluppo economico tessin-TR Wirtschaftsentwicklung Wirtschaftspolitik Economic development Economic policy Industrial policy Wirtschaftsentwicklung (DE-588)4066438-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Wirtschaftspolitik (DE-588)4066493-4 gnd rswk-swf Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd rswk-swf Wirtschaftsentwicklung (DE-588)4066438-7 s DE-604 Wirtschaftspolitik (DE-588)4066493-4 s Strategisches Management (DE-588)4124261-0 s Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 s DE-188 Somkid Jatusripitak Verfasser aut Suvit Maesincee 1961- Verfasser (DE-588)124156444 aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008039939&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kotler, Philip 1931- Somkid Jatusripitak Suvit Maesincee 1961- The marketing of nations a strategic approach to building national wealth politica economica tessin-TR politica industriale tessin-TR sviluppo economico tessin-TR Wirtschaftsentwicklung Wirtschaftspolitik Economic development Economic policy Industrial policy Wirtschaftsentwicklung (DE-588)4066438-7 gnd Strategisches Management (DE-588)4124261-0 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd |
| subject_GND | (DE-588)4066438-7 (DE-588)4124261-0 (DE-588)4066493-4 (DE-588)4027386-6 |
| title | The marketing of nations a strategic approach to building national wealth |
| title_auth | The marketing of nations a strategic approach to building national wealth |
| title_exact_search | The marketing of nations a strategic approach to building national wealth |
| title_full | The marketing of nations a strategic approach to building national wealth Philip Kotler ; Somkid Jatusripitak ; Suvit Maesincee |
| title_fullStr | The marketing of nations a strategic approach to building national wealth Philip Kotler ; Somkid Jatusripitak ; Suvit Maesincee |
| title_full_unstemmed | The marketing of nations a strategic approach to building national wealth Philip Kotler ; Somkid Jatusripitak ; Suvit Maesincee |
| title_short | The marketing of nations |
| title_sort | the marketing of nations a strategic approach to building national wealth |
| title_sub | a strategic approach to building national wealth |
| topic | politica economica tessin-TR politica industriale tessin-TR sviluppo economico tessin-TR Wirtschaftsentwicklung Wirtschaftspolitik Economic development Economic policy Industrial policy Wirtschaftsentwicklung (DE-588)4066438-7 gnd Strategisches Management (DE-588)4124261-0 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Internationale Wettbewerbsfähigkeit (DE-588)4027386-6 gnd |
| topic_facet | politica economica politica industriale sviluppo economico Wirtschaftsentwicklung Wirtschaftspolitik Economic development Economic policy Industrial policy Strategisches Management Internationale Wettbewerbsfähigkeit |
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