Marketing research: an applied orientation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice-Hall International
1996
|
| Edition: | 2. ed., unabridged paperback reprint |
| Series: | Prentice Hall international editions
|
| Subjects: | |
| Physical Description: | XXXIII, 890 S. Ill., graph. Darst. |
| ISBN: | 0132428016 |
Staff View
MARC
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Record in the Search Index
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| author | Malhotra, Naresh K. |
| author_GND | (DE-588)139970096 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV011886689 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:18:00Z |
| institution | BVB |
| isbn | 0132428016 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008031280 |
| oclc_num | 175050665 |
| open_access_boolean | |
| owner | DE-703 DE-M49 DE-BY-TUM |
| owner_facet | DE-703 DE-M49 DE-BY-TUM |
| physical | XXXIII, 890 S. Ill., graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Prentice-Hall International |
| record_format | marc |
| series2 | Prentice Hall international editions |
| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Marketing research an applied orientation Naresh K. Malhotra 2. ed., unabridged paperback reprint Upper Saddle River, NJ Prentice-Hall International 1996 XXXIII, 890 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prentice Hall international editions Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s |
| spellingShingle | Malhotra, Naresh K. Marketing research an applied orientation Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4037589-4 |
| title | Marketing research an applied orientation |
| title_auth | Marketing research an applied orientation |
| title_exact_search | Marketing research an applied orientation |
| title_full | Marketing research an applied orientation Naresh K. Malhotra |
| title_fullStr | Marketing research an applied orientation Naresh K. Malhotra |
| title_full_unstemmed | Marketing research an applied orientation Naresh K. Malhotra |
| title_short | Marketing research |
| title_sort | marketing research an applied orientation |
| title_sub | an applied orientation |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marktforschung Marketingforschung Marketing |
| work_keys_str_mv | AT malhotranareshk marketingresearchanappliedorientation |