Marketing research: an applied orientation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice-Hall International
1996
|
| Ausgabe: | 2. ed., unabridged paperback reprint |
| Schriftenreihe: | Prentice Hall international editions
|
| Schlagworte: | |
| Beschreibung: | XXXIII, 890 S. Ill., graph. Darst. |
| ISBN: | 0132428016 |
Internformat
MARC
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| 100 | 1 | |a Malhotra, Naresh K. |e Verfasser |0 (DE-588)139970096 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b an applied orientation |c Naresh K. Malhotra |
| 250 | |a 2. ed., unabridged paperback reprint | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice-Hall International |c 1996 | |
| 300 | |a XXXIII, 890 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Prentice Hall international editions | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804126472670019584 |
|---|---|
| any_adam_object | |
| author | Malhotra, Naresh K. |
| author_GND | (DE-588)139970096 |
| author_facet | Malhotra, Naresh K. |
| author_role | aut |
| author_sort | Malhotra, Naresh K. |
| author_variant | n k m nk nkm |
| building | Verbundindex |
| bvnumber | BV011886689 |
| classification_rvk | QP 611 |
| classification_tum | WIR 810f WIR 803f |
| ctrlnum | (OCoLC)175050665 (DE-599)BVBBV011886689 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., unabridged paperback reprint |
| format | Book |
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| id | DE-604.BV011886689 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:18:00Z |
| institution | BVB |
| isbn | 0132428016 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008031280 |
| oclc_num | 175050665 |
| open_access_boolean | |
| owner | DE-703 DE-M49 DE-BY-TUM |
| owner_facet | DE-703 DE-M49 DE-BY-TUM |
| physical | XXXIII, 890 S. Ill., graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Prentice-Hall International |
| record_format | marc |
| series2 | Prentice Hall international editions |
| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Marketing research an applied orientation Naresh K. Malhotra 2. ed., unabridged paperback reprint Upper Saddle River, NJ Prentice-Hall International 1996 XXXIII, 890 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prentice Hall international editions Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s |
| spellingShingle | Malhotra, Naresh K. Marketing research an applied orientation Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4037589-4 |
| title | Marketing research an applied orientation |
| title_auth | Marketing research an applied orientation |
| title_exact_search | Marketing research an applied orientation |
| title_full | Marketing research an applied orientation Naresh K. Malhotra |
| title_fullStr | Marketing research an applied orientation Naresh K. Malhotra |
| title_full_unstemmed | Marketing research an applied orientation Naresh K. Malhotra |
| title_short | Marketing research |
| title_sort | marketing research an applied orientation |
| title_sub | an applied orientation |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marktforschung Marketingforschung Marketing |
| work_keys_str_mv | AT malhotranareshk marketingresearchanappliedorientation |