Marketing of hedge funds: a key strategic variable in defining possible roles of an emerging investment force
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Bern ; Berlin ; Frankfurt/M. ; New York ; Paris ; Wien
Lang
1998
|
| Ausgabe: | 2. printing |
| Schriftenreihe: | [Europäische Hochschulschriften / 5]
1902 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 557 S. graph. Darst. |
| ISBN: | 3906759431 |
Internformat
MARC
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| 100 | 1 | |a Bekier, Matthias |d 1964- |e Verfasser |0 (DE-588)118194836 |4 aut | |
| 245 | 1 | 0 | |a Marketing of hedge funds |b a key strategic variable in defining possible roles of an emerging investment force |c Matthias Bekier |
| 250 | |a 2. printing | ||
| 264 | 1 | |a Bern ; Berlin ; Frankfurt/M. ; New York ; Paris ; Wien |b Lang |c 1998 | |
| 300 | |a 557 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a [Europäische Hochschulschriften / 5] |v 1902 | |
| 502 | |a Zugl.: St. Gallen, Hochsch. für Wirtschafts-, Rechts- und Sozialwiss., Diss., 1995/96 | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Hedge Fund |0 (DE-588)4444016-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Termingeschäft |0 (DE-588)4117190-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Hedging |0 (DE-588)4123357-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Finanzmarketing |0 (DE-588)4426078-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
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| 810 | 2 | |a 5] |t [Europäische Hochschulschriften |v 1902 |w (DE-604)BV000001798 |9 1902 | |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1805068050100125696 |
|---|---|
| adam_text |
TABLE
OF
CONTENTS
PAGE
LIST
OF
FIGURES
AND
TABLES
.
19
SUMMARY
OF
FINDINGS
.
25
ZUSAMMENFASSUNG
.
42
PART
ONE:
THE
STRUCTURE
OF
THE
THESIS
AND
A
DEFININTION
OF
HEDGE
FUNDS
1
INTRODUCTION
.
63
1.1
KEY
QUESTIONS
TO
BE
ADDRESSED
.
63
1.2
STRUCTURE
OF
THE
THESIS
.
66
1.3
STATUS
OF
RESEARCH
AND
CHOSEN
METHODOLOGY
.
70
2
A
DEFINITION
AND
PROFILE
OF
HEDGE
FUNDS
.
73
2.1
DEFINING
HEDGE
FUNDS
.
73
2.1.1
ORIGINS
OF
HEDGE
FUNDS
.
73
2.1.2
COMPETING
DEFINITIONS
OF
HEDGE
FUNDS
.
75
2.2
KEY
CHARACTERISTICS
OF
HEDGE
FUNDS
.
79
2.2.1
INCORPORATION
AND
LEGAL
FORM
.
79
2.2.2
RISKINESS
OF
HEDGE
FUNDS
.
82
A)
QUANTITATIVE
RISK
.
84
B)
QUALITATIVE
RISK
.
88
2.2.3
WIDE
VARIETY
OF
INSTRUMENTS
.
89
2.2.4
PERFORMANCE-RELATED
FEE
.
92
2.2.5
MANAGER
CO-INVEST
INTO
THE
FUND
.
94
2.2.6
MINIMUM
INVESTMENT
LIMIT
.
95
2.2.7
INVESTORS
.
98
2.2.8
PERFORMANCE
AND
PERFORMANCE
OBJECTIVES
.
100
A)
PERFORMANCE
OF
HEDGE
FUNDS
.
100
B)
TOOLS
TO
ACHIEVE
HIGHER
RETURNS
.
105
C)
PERFORMANCE
OBJECTIVES
.
ILL
2.2.9
CORRELATION
WITH
TRADITIONAL
INVESTMENTS
.
113
2.2.10
HEDGE
FUNDS
DEFINED
BY
INVESTORS
AND
HEDGE
FUND
MANAGERS
.
117
2.2.11
A
WORKING
DEFINITION
OF
HEDGE
FUNDS
.
121
2.3
TYPICAL
STRUCTURE
OF
A
HEDGE
FUND
.
123
2.4
SUMMARY
OF
CHAPTER
.
126
PART
TWO:
HEDGE
FUNDS
AND
THEIR
COMPETITIVE
ENVIRONMENT
3
THE
COMPETITIVE
ENVIRONMENT
OF
HEDGE
FUNDS
.
129
3.1
EXPLANATORY
MODELS
.
129
3.2
MACRO
ANALYSIS
OF
HEDGE
FUNDS
AND
CUSTOMER
STRUCTURES
.
133
3.3
INSTITUTIONAL
INVESTORS
AND
MONEY
MANAGERS
.
137
3.3.1
STRUCTURE
OF
CUSTOMER
SUBSEGMENTS
.
138
A)
PENSION
FUNDS
.
138
B)
INSURANCE
COMPANIES
.
140
C)
ENDOWMENTS
AND
FOUNDATIONS
.
143
D)
MUTUAL
FUNDS
.
144
E)
BANKS
.
145
F)
INDEPENDENT
MONEY
MANAGERS
.
148
G)
FAMILY
OFFICES
.
149
3.3.2
NEEDS
OF
INSTITUTIONAL
INVESTORS
.
151
A)
PERFORMANCE
PRESSURE
WITHIN
GIVEN
RISK
PARAMETERS
.
153
B)
LOW
COST
.
160
C)
PERSONALIZED
AND
COMPETENT
SERVICE
.
161
3.3.3
THE
SUBSEGMENT
OF
USERS
OF
NON-TRADITIONAL
INVESTMENTS
.
163
A)
EXPERIENCED
USERS
OF
HEDGE
FUNDS
.
163
B)
LARGER
AND
MORE
SOPHISTICATED
INVESTORS
.
165
3.3.4
DYNAMICS
AND
OUTLOOK
.
168
3.4
PRIVATE
INVESTORS
.
174
3.4.1
STRUCTURE
OF
CUSTOMER
SEGMENT
.
175
A)
NUMBER
OF
HIGH-NET
WORTH
INDIVIDUALS
.
175
B)
ORIGINS
OF
HIGH-NET
WORTH
INDIVIDUALS
.
176
3.4.2
NEEDS
OF
PRIVATE
INVESTORS
.
178
3.4.3
SUBSEGMENTS
AMONG
WEALTHY
INVESTORS
.
183
3.4.4
DYNAMICS
AND
OUTLOOK
.
190
3.5
CURRENT
AND
POTENTIAL
SUBSTITUTES
FOR
HEDGE
FUNDS
.
194
3.5.1
MUTUAL
FUNDS
.
195
A)
DEVELOPMENT
OF
MUTUAL
FUNDS
.
201
B)
MUTUAL
FUND
INVESTORS
.
203
C)
ASSESSMENT
OF
MUTUAL
FUNDS
AS
A
SUBSTITUTE
FOR
HEDGE
FUNDS
.
205
3.5.2
VENTURE
CAPITAL
.
206
A)
DEVELOPMENT
OF
VENTURE
CAPITAL
.
210
B)
FORMAL
VENTURE
CAPITAL
INVESTORS
.
212
C)
INFORMAL
VENTURE
CAPITAL
INVESTORS
.
214
D)
ASSESSMENT
OF
VENTURE
CAPITAL
AS
A
SUBSTITUTE
FOR
HEDGE
FUNDS
.
216
3.5.3
MANAGED
FUTURES
AND
DERIVATIVES
FUNDS
.
217
A)
DEVELOPMENT
OF
MANAGED
FUTURES
.
222
B)
INVESTORS
IN
MANAGED
FUTURES
.
223
C)
ASSESSMENT
OF
MANAGED FUTURES
AND
DERIVATIVES
FUNDS
AS
A
SUBSTITUTE
FOR
HEDGE
FUNDS
.
224
3.5.4
OTHER
SUBSTITUTES
.
225
A)
VULTURE
FUNDS
AND
DISTRESSED
SECURITIES
FUNDS
.
225
B)
JUNK
BONDS
.
225
C)
SHORT
SELLER
.
226
D)
DIRECT
INVESTMENTS
IN
COMMODITIES
AND
COMMODITY
RESERVES
.
226
E)
MONEY
MANAGERS
.
227
F)
REAL
ESTATE
.
227
3.5.5
SUBSTITUTE
PRODUCTS
OFFERED
BY
BANKS
AND
OTHER
INSTITUTIONS
.
228
3.5.6
FUTURE
SUBSTITUTES
.
230
3.5.7
COMPETITIVE
COMPARISON
OF
SUBSTITUTES
.
232
3.6
PROVIDERS
OF
HEDGE
FUNDS
AND
THEIR
MOTIVES
.
234
3.6.1
PRIME
BROKERS
.
234
3.6.2
ADMINISTRATORS
AND
SUPPLIERS
OF
SPECIALIZED
SERVICES
.
236
3.6.3
ASSESSMENT
OF
COMPETITIVE
THREAT
.
237
3.7
POTENTIAL
OF
HEDGE
FUNDS
.
240
3.7.1
THE
SIZE
OF
THE
POOL
.
241
3.7.2
THE
PENETRATION
OF
THE
POOL
.
243
3.7.3
NEW
CUSTOMER
SEGMENTS
.
245
3.7.4
THE
POTENTIAL
OF
HEDGE
FUNDS
BY
THE
YEAR
2000
.246
A)
DISCUSSION
OF
THE
ESTIMATE
.
253
B)
CHECKING
THE
GROWTH
ESTIMATE
.
255
3.8
SUMMARY
OF
CHAPTER
.
261
4
THE
BUYING
PROCESS
OF
INVESTORS
.
267
4.1
THE
BUYING
PROCESS
OF
INSTITUTIONAL
INVESTORS
.
267
4.1.1
NEED
RECOGNITION
.
270
4.1.2
INFORMATION
SEARCH
.
272
4.1.3
EVALUATION
OF
ALTERNATIVES
.
276
4.1.4
INVESTMENT
DECISION
.
278
4.1.5
POST-INVESTMENT
BEHAVIOR
.
280
A)
MONITORING
OF
THE
INVESTMENT
.
280
B)
FOLLOW-ON
ACTIONS
.
282
4.2
THE
BUYING
PROCESS
OF
PRIVATE
INVESTORS
.
285
4.2.1
NEED
RECOGNITION
.
285
4.2.2
INFORMATION
SEARCH
.
286
4.2.3
EVALUATION
OF
ALTERNATIVES
AND
INVESTMENT
DECISION
.
287
4.2.4
POST-INVESTMENT
BEHAVIOR
.
289
4.3
THE
ROLE
OF
ADVISERS
AND
CONSULTANTS
.
290
4.4
SUMMARY
OF
CHAPTER
.
294
PART
THREE:
MATCHING
MARKETING
APPROACHES
TO
THE
NEEDS
OF
HEDGE
FUNDS
5
MARKETING
HEDGE
FUNDS
.
297
5.1
EXPLANATORY
MODELS
.
301
5.2
THE
MARKETING
PROCESS
OF
HEDGE
FUNDS
.
305
5.2.1
IDENTIFYING
AND
TARGETING
MARKETING
OPPORTUNITIES
.
305
A)
INSTITUTIONAL
INVESTORS
.
305
B)
PRIVATE
INVESTORS
.
307
5.2.2
DESIGNING
AND
PLANNING
MARKETING
PROGRAMS
.310
5.2.3
ORGANIZING,
IMPLEMENTING
AND
CONTROLLING
MARKETING
.
314
5.3
PRODUCT
.
317
5.3.1
DEFINING
THE
PRODUCT
.
317
5.3.2
DEFINING
THE
PRODUCT
RANGE
.
318
5.3.3
BRANDING
.
320
5.4
PRICE
.
322
5.5
PROMOTION
.
325
5.5.1
ADVERTISING
.
325
5.5.2
PERSONAL
SELLING
.
327
5.5.3
OTHER
PROMOTIONAL
TOOLS
.
328
5.5.4
RELATIVE
IMPORTANCE
OF
COMMUNICATION
CHANNELS
.
329
5.5.5
REGULATORY
CONSTRAINTS
.
330
5.6
PLACE
.
333
5.6.1
OWN
SALES
FORCE
.
334
5.6.2
INDIRECT
SALES
.
335
5.6.3
THE
ROLE
OF
CONSULTANTS
.
337
5.7
"PULL"
VERSUS
"PUSH"
.
340
5.7.1
"PULL"
STRATEGIES
.
341
5.7.2
"PUSH"
STRATEGIES
.
342
5.7.3
APPLICABILITY
OF
"PUSH"
AND
"PULL"
STRATEGIES
.
343
5.8
GLOBAL
VERSUS
LOCAL
MARKETING
.
346
5.9
IMPLICATIONS
OF
SIZE
FOR
MARKETING
.
350
5.10
SUMMARY
OF
CHAPTER
.
355
6.
MATCHING
MARKETING
TO
INVESTOR
NEEDS
.
359
6.1
NEED
RECOGNITION
.
359
6.2
INFORMATION
SEARCH
.
362
6.3
EVALUATION
OF
ALTERNATIVES
AND
INVESTMENT
DECISION
.
368
6.4
POST-INVESTMENT
BEHAVIOR
.
371
6.5
LEVERAGE
POINTS
FOR
IMPROVEMENTS
.
376
6.5.1
MARKETING
VARIABLES
REQUIRING
NO
GENERAL
ACTION
.
377
6.5.2
MARKETING
VARIABLES
WHICH
CAN
BE
ADDRESSED
BY
INDIVIDUAL
FUNDS
.
377
6.5.3
MARKETING
VARIABLES
WHICH
HAVE
TO
BE
ADDRESSED
BY
THE
INDUSTRY
OR
GROUPS
OF
FUNDS
.
381
6.6
SUMMARY
OF
CHAPTER
.
385
PART
FOUR:
STRATEGIC
IMPLICATIONS
FOR
THE
ROLE
AND
MARKETING
OF
HEDGE
FUNDS
7
POSSIBLE
ROLES
FOR
HEDGE
FUNDS
AND
IMPLICATIONS
FOR
MARKETING
.
389
7.1
CHANGES
OCCURRING
DURING
INDUSTRY
TRANSFORMATION
.
390
7.1.1
CHANGES
TO
COMPETITION
IN
MATURING
INDUSTRIES
.390
7.1.2
IMPLICATIONS
FOR
THE
INDUSTRY
.
393
A)
INCREASING
TRANSPARENCY
.
393
B)
INCREASING
COMPETITION
AND
RETURN
TO
CORE
SKILLS
.
395
7.1.3
CHANGING
INDUSTRY
STRUCTURE
.
397
A)
BANKING
.
398
B)
BROKERAGE
.
399
C)
SYMPTOMS
OF
SPECIALIZATION
IN
THE
HEDGE
FUND
INDUSTRY
.
400
7.2
CHANGING
MARKETING
MIX
IN
THE
LIFECYCLE
OF
PRODUCTS
.
401
7.2.1
THE
MARKETING
OF
MUTUAL
FUNDS
OVER
TIME
.
402
A)
PRODUCT
.
403
B)
PRICE
.
403
C)
DISTRIBUTION
.
404
D)
ADVERTISING
AND
PROMOTION
.
409
7.2.2
IMPLICATIONS
FOR
HEDGE
FUNDS
.
410
7.3
DEMANDS
ON
NEW
ROLES
FOR
HEDGE
FUNDS
.
414
7.4
POSSIBLE
NEW
ROLES
FOR
HEDGE
FUNDS
.
416
7.4.1
THE
SUPERFUNDS
.
420
A)
DESCRIPTION
OF
ROLE
.
420
B)
RATIONALE
FOR
MOVE
.
421
C)
SEP:
STRATEGIC
EXCELLENCE
POSITIONS
.
423
D)
IMPLICATIONS
FOR
THE
MARKETING
MIX
.
424
E)
BENEFITS
AND
RISKS
.
425
7.4.2
THE
PRODUCT
SPECIALIST
.
426
A)
DESCRIPTION
OF
ROLE
.
426
B)
RATIONALE
FOR
MOVE
.
428
C)
SEP:
STRATEGIC
EXCELLENCE
POSITIONS
.
430
D)
IMPLICATIONS
FOR
THE
MARKETING
MIX
.
431
E)
BENEFITS
AND
RISKS
.
435
7.4.3
THE
CUSTOMER
SEGMENT
SPECIALIST
.
436
A)
DESCRIPTION
OF
ROLE
.
436
B)
RATIONALE
FOR
MOVE
.
438
C)
SEP:
STRATEGIC
EXCELLENCE
POSITIONS
.
439
D)
IMPLICATIONS
FOR
THE
MARKETING
MIX
.
444
E)
BENEFITS
AND
RISKS
.
445
7.4.4
OTHER
ROLES
.
446
7.5
ASSESSMENT
OF
POSSIBLE
ROLES
.
448
7.6
IMPLICATIONS
FOR
THE
INVESTMENT
SYSTEM
.
451
7.7
OPEN
QUESTIONS,
UNRESOLVED
ISSUES,
AND
AREAS
FOR
FURTHER
RESEARCH
.
456
7.7.1
LIMITATIONS
OF
DATA
.
456
7.7.2
UNRESOLVED
ISSUES
.
458
7.8
SUMMARY
OF
CHAPTER
.
459
LIST
OF
ABBREVIATIONS
.
463
GLOSSARY
.
465
REFERENCES
.
469
APPENDIX
A:
HEDGE
FUND
DATABASE
.
513
APPENDIX
B:
HEDGE
FUND
SURVEY
.
525
APPENDIX
C:
INSTITUTIONAL
INVESTOR
SURVEY
.
537
APPENDIX
D:
ANALYSIS
OF
MARKET
POTENTIAL
.
549 |
| any_adam_object | 1 |
| author | Bekier, Matthias 1964- |
| author_GND | (DE-588)118194836 |
| author_facet | Bekier, Matthias 1964- |
| author_role | aut |
| author_sort | Bekier, Matthias 1964- |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV011865451 |
| classification_rvk | QK 530 QK 660 |
| ctrlnum | (OCoLC)722868846 (DE-599)BVBBV011865451 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. printing |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV011865451 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T03:43:56Z |
| institution | BVB |
| isbn | 3906759431 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008016235 |
| oclc_num | 722868846 |
| open_access_boolean | |
| owner | DE-703 DE-859 DE-521 |
| owner_facet | DE-703 DE-859 DE-521 |
| physical | 557 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Lang |
| record_format | marc |
| series2 | [Europäische Hochschulschriften / 5] |
| spelling | Bekier, Matthias 1964- Verfasser (DE-588)118194836 aut Marketing of hedge funds a key strategic variable in defining possible roles of an emerging investment force Matthias Bekier 2. printing Bern ; Berlin ; Frankfurt/M. ; New York ; Paris ; Wien Lang 1998 557 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier [Europäische Hochschulschriften / 5] 1902 Zugl.: St. Gallen, Hochsch. für Wirtschafts-, Rechts- und Sozialwiss., Diss., 1995/96 Marketing (DE-588)4037589-4 gnd rswk-swf Hedge Fund (DE-588)4444016-9 gnd rswk-swf Termingeschäft (DE-588)4117190-1 gnd rswk-swf Hedging (DE-588)4123357-8 gnd rswk-swf Finanzmarketing (DE-588)4426078-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Hedge Fund (DE-588)4444016-9 s Finanzmarketing (DE-588)4426078-7 s DE-604 Hedging (DE-588)4123357-8 s Termingeschäft (DE-588)4117190-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 5] [Europäische Hochschulschriften 1902 (DE-604)BV000001798 1902 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008016235&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bekier, Matthias 1964- Marketing of hedge funds a key strategic variable in defining possible roles of an emerging investment force Marketing (DE-588)4037589-4 gnd Hedge Fund (DE-588)4444016-9 gnd Termingeschäft (DE-588)4117190-1 gnd Hedging (DE-588)4123357-8 gnd Finanzmarketing (DE-588)4426078-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4444016-9 (DE-588)4117190-1 (DE-588)4123357-8 (DE-588)4426078-7 (DE-588)4113937-9 |
| title | Marketing of hedge funds a key strategic variable in defining possible roles of an emerging investment force |
| title_auth | Marketing of hedge funds a key strategic variable in defining possible roles of an emerging investment force |
| title_exact_search | Marketing of hedge funds a key strategic variable in defining possible roles of an emerging investment force |
| title_full | Marketing of hedge funds a key strategic variable in defining possible roles of an emerging investment force Matthias Bekier |
| title_fullStr | Marketing of hedge funds a key strategic variable in defining possible roles of an emerging investment force Matthias Bekier |
| title_full_unstemmed | Marketing of hedge funds a key strategic variable in defining possible roles of an emerging investment force Matthias Bekier |
| title_short | Marketing of hedge funds |
| title_sort | marketing of hedge funds a key strategic variable in defining possible roles of an emerging investment force |
| title_sub | a key strategic variable in defining possible roles of an emerging investment force |
| topic | Marketing (DE-588)4037589-4 gnd Hedge Fund (DE-588)4444016-9 gnd Termingeschäft (DE-588)4117190-1 gnd Hedging (DE-588)4123357-8 gnd Finanzmarketing (DE-588)4426078-7 gnd |
| topic_facet | Marketing Hedge Fund Termingeschäft Hedging Finanzmarketing Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008016235&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV000001798 |
| work_keys_str_mv | AT bekiermatthias marketingofhedgefundsakeystrategicvariableindefiningpossiblerolesofanemerginginvestmentforce |