Basic marketing: a managerial approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1964
|
| Edition: | rev. ed. |
| Subjects: | |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke |
| Physical Description: | XVIII, 978 S. |
Staff View
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Record in the Search Index
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| author | McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | rev. ed. |
| format | Book |
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| id | DE-604.BV011852387 |
| illustrated | Not Illustrated |
| indexdate | 2025-05-15T16:04:14Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008005454 |
| oclc_num | 242331 |
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| owner_facet | DE-19 DE-BY-UBM DE-N2 DE-83 |
| physical | XVIII, 978 S. |
| publishDate | 1964 |
| publishDateSearch | 1964 |
| publishDateSort | 1964 |
| publisher | Irwin |
| record_format | marc |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach E. Jerome MacCarthy rev. ed. Homewood, Ill. Irwin 1964 XVIII, 978 S. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Marketing Marketing gtt Mercadologia larpcal Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Basic marketing a managerial approach Marketing Marketing gtt Mercadologia larpcal Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach E. Jerome MacCarthy |
| title_fullStr | Basic marketing a managerial approach E. Jerome MacCarthy |
| title_full_unstemmed | Basic marketing a managerial approach E. Jerome MacCarthy |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach |
| title_sub | a managerial approach |
| topic | Marketing Marketing gtt Mercadologia larpcal Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Mercadologia |
| work_keys_str_mv | AT mccarthyedmundjerome basicmarketingamanagerialapproach |