APA (7th ed.) Citation

McCarthy, E. J. (1964). Basic marketing: A managerial approach (rev. ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. rev. ed. Homewood, Ill: Irwin, 1964.

MLA (9th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. rev. ed. Irwin, 1964.