Web commerce technology handbook:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
1998
|
| Series: | McGraw-Hill series on computer communications
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVIII, 621 S. graph. Darst. |
| ISBN: | 0070429782 |
Staff View
MARC
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| 245 | 1 | 0 | |a Web commerce technology handbook |c Daniel Minoli; Emma Minoli |
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1998 | |
| 300 | |a XVIII, 621 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 490 | 0 | |a McGraw-Hill series on computer communications | |
| 650 | 4 | |a Commerce électronique | |
| 650 | 7 | |a E-commerce |2 gtt | |
| 650 | 4 | |a Internet | |
| 650 | 7 | |a Internet |2 gtt | |
| 650 | 4 | |a Marketing sur Internet | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Sites Web - Développement | |
| 650 | 4 | |a Web | |
| 650 | 7 | |a World wide web |2 gtt | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Web sites |x Design | |
| 650 | 4 | |a World Wide Web | |
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Record in the Search Index
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| adam_text | Contents
Part 1 Overview
Chapter 1 Electronic Commerce Environment and Opportunities 3
1.1 Background 3
1.1.1 Basic Web Commerce Concepts 6
1.1.2 Scope of This Text 12
1.2 The Electronic Commerce Environment 12
1.2.1 The Virtual Corporation 12
1.2.2 The Electronic Marketers 16
1.2.3 The Catalyst of Electronic and Web Commerce 17
1.2.4 Available Communication Apparatus 20
1.2.5 Applications of Electronic/Web Commerce 24
1.2.6 Benefits of Electronic/Web Commerce 28
1.2.7 Elements of a Successful Electronic Marketplace 31
1.2.8 Security Issues and Approaches Related to Web Commerce 35
1.2.9 Size of Electronic Marketplace 43
1.3 Electronic Marketplace Technologies 45
1.3.1 Electronic Data Interchange 45
1.3.2 On line Networks and Services 45
1.3.3 The Internet: Web Commerce 47
1.3.4 CD ROMs and Hybrids 49
1.3.5 Screen Phones 51
1.3.6 Kiosks 52
1.3.7 Interactive Television and Video Dial Tone 52
1.3.8 WebTV 54
1.3.9 Interactive Banking 56
1.4 Conclusion 56
References 57
Chapter 2 Modes of Electronic Commerce 61
2.1 Overview 62
2.1.1 What Is Electronic Commerce? 62
2.1.2 Some Open Issues 64
viii Contents
2.2 Electronic Data Interchange 64
2.2.1 What Is EDI? 64
2.2.2 EDI s Benefits 67
2.2.3 Status 69
2.2.4 System Approach 70
2.2.5 Communication Approach 71
2.3 Migration to Open EDI 73
2.3.1 Approach 73
2.3.2 Benefits 75
2.3.3 Mechanics 76
2.3.4 Challenges 77
2.3.5 Examples 78
2.4 Electronic Commerce with WWW/Internet 78
2.4.1 Opportunities 81
2.4.2 Internet/Web Statistics 87
2.4.3 Internet and WWW Tools 89
2.5 CommerceNet Advocacy 95
2.6 Web Commerce Going Forward 98
References 99
Chapter 3 Approaches to Safe Electronic Commerce 101
3.1 Overview 101
3.2 Secure Transport Protocols 107
3.2.1 S HTTP 108
3.2.2 SSL 108
3.2.3 Alternatives 109
3.3 Secure Transactions 110
3.4 Secure Electronic Payment Protocol (SEPP) 112
3.4.1 SEPP Process 112
3.4.2 SEPP Architecture 116
3.5 Secure Electronic Transaction (SET) 118
3.6 Certificates for Authentication 122
3.7 Security on Web Servers and Enterprise Networks 123
3.7.1 Host Security Considerations 124
3.7.2 Enterprise Network Security 133
3.8 Conclusion 141
References 142
Chapter 4 Electronic Cash and Electronic Payment Schemes 145
4.1 Internet Monetary Payment and Security Requirements 146
4.1.1 Confidentiality of Payment Information 146
4.1.2 Payment Information Integrity 148
4.1.3 Account holder and Merchant Authentication 150
4.1.4 Interoperability 150
4.2 Payment and Purchase Order Process 151
4.2.1 Overview 151
4.2.2 Account Holder Registration 151
4.2.3 Merchant Registration 153
4.2.4 Account Holder (Customer) Ordering 153
4.2.5 Payment Authorization 156
Contents ix
4.3 On line Electronic Cash 156
4.3.1 Overview 157
4.3.2 Problems with Simple Electronic Cash 157
4.3.3 Creating Electronic Cash Anonymity 157
4.3.4 Preventing Double Spending 159
4.3.5 E Cash Interoperability 160
4.3.6 Electronic Payment Schemes 160
References 174
Part 2 Security
Chapter 5 Internet/Intranet Security Issues and Solutions 179
5.1 The Need for Computer Security 179
5.1.1 Reasons for Information Security 181
5.1.2 Protecting Resources 184
5.1.3 Types of Risks 185
5.2 Specific Intruder Approaches 189
5.2.1 Bulletin Boards 189
5.2.2 Electronic mail 189
5.2.3 File Transfer 190
5.2.4 IP Spoofing 190
5.2.5 Password Guessing 190
5.2.6 Password Sniffing 190
5.2.7 Telnet 191
5.2.8 Viruses 191
5.2.9 SATAN 191
5.3 Security Strategies 192
5.3.1 Policy Issues 192
5.3.2 Mechanisms For Internet Security 195
5.4 Security Tools 202
5.4.1 Secure Transport Stacks 202
5.4.2 Kerberos 203
5.4.3 Secure Transactions over the Internet 206
5.4.4 UNIX Security 206
5.4.5 Password Security Systems 207
5.4.6 Electronic Mail 209
5.4.7 Server Security 212
5.4.8 Trusting Binaries 212
5.5 Encryption 213
5.5.1 Conventional Encryption 216
5.5.2 Public Key Encryption 217
5.5.3 Application of Encryption 219
5.5.4 Breaking an Encryption Scheme 221
5.5.5 The Data Encryption Standard 222
5.5.6 Commercial Communications Security Endorsement Program 223
5.5.7 Government Security Levels 223
5.5.8 The Clipper Chip 225
5.5.9 Commercial Outlook on Encryption 225
5.6 Enterprise Networking and Access to the Internet 228
5.6.1 Approaches for Enterprise Level Security 229
5.6.2 Variations and Combinations 234
5.6.3 Design Considerations 236
x Contents
5.7 Antivirus Programs 242
5.7.1 Viruses and Worms 242
5.7.2 The Nature of Viruses 243
5.7.3 Countering the Threat of Viruses 243
5.8 Security Teams 244
5.8.1 Computer Emergency Response Team (CERT) 244
5.8.2 Forum of Incident Response and Security Teams (FIRST) 244
Glossary 245
References 248
Chapter 6 MasterCard/Visa Secure Electronic Transaction 251
6.1 Introduction 252
6.1.1 Background 252
6.1.2 Objectives 254
6.2 Business Requirements 256
6.2.1 Requirements 256
6.2.2 Features 257
6.2.3 Scope 259
6.3 Concepts 261
6.3.1 Payment System Participants 261
6.3.2 Cryptography 262
6.3.3 Certificate Issuance 270
6.3.4 Kinds of Shopping 273
6.4 Payment Processing 275
6.4.1 Overview 275
6.4.2 Cardholder Registration 276
6.4.3 Merchant Registration 287
6.4.4 Purchase Request 294
6.4.5 Payment Authorization 301
6.4.6 Payment Capture 305
6.4.7 Additional Messages 309
Chapter 7 E mail and Secure E mail Technologies
for Electronic Commerce 311
7.1 Introduction 311
7.2 The Means of Distribution 314
7.3 A Model for Message Handling 315
7.3.1 ITU T Model 315
7.3.2 Internet Apparatus 317
7.4 How Does E mail Work? 318
7.4.1 UUEncode/UUDecode 321
7.5 MIME: Multipurpose Internet Mail Extensions 322
7.5.1 Basic Concepts 322
7.5.2 MIME Body Parts 327
7.5.3 MIME Data Encoding Techniques 331
7.5.4 Address Directory 332
7.6 S/MIME: Secure Multipurpose Internet Mail Extensions 332
7.7 MOSS: Message Object Security Services 335
7.7.1 Purpose 335
7.7.2 MOSS Services—Overview 336
7.7.3 Definition of Security Subtypes 340
Contents xi
7.7.4 Application of MIME Object Security Services 343
7.7.5 Pretty Good Privacy (PGP) 346
7.8 Comparisons of Security Methods 349
7.9 MIME and Related Facilities for EDI over the Internet 349
References 353
Part 3 Internet and Web Site Establishment
Chapter 8 Internet Resources for Commerce 359
8.1 Introduction 359
8.1.1 Commercialization of the Internet 360
8.1.2 The Web Breakthrough 363
8.1.3 How to Connect to the Internet 367
8.1.4 Browsers 368
8.2 Technologies for Web Servers 371
8.2.1 HTML 371
8.2.2 Data Collection 37s
8.2.3 Publishing Systems 376
8.3 Internet Tools Relevant to Commerce 382
8.3.1 Archie 382
8.3.2 File Transfer Protocol 382
8.3.3 Gopher 383
8.3.4 Telnet 383
8.3.5 Veronica 383
8.3.6 WAIS 384
8.3.7 Usenet Newsgroups 384
8.3.8 Other Internet Applications 384
8.4 Internet Applications for Commerce 385
8.4.1 Direct Selling 387
8.4.2 Selling Ad Space 388
8.4.3 Charging for Content 388
8.4.4 Charging for Services 388
8.5 Internet Charges 388
8.5.1 Browsing for Information 389
8.5.2 Browsing and Providing Information 390
8.5.3 Settlements 393
8.6 Internet Access and Architecture 394
8.6.1 Routing Arbiters (RAs) 395
8.6.2 Example of NAP Architecture 396
8.6.3 NAP Access 397
8.7 Searching the Internet 399
8.7.1 Gathering Information: Spiders and Search Engines 399
8.7.2 Actual Search Tools 406
References 411
Chapter 9 Internet Resources: A Travelogue of Web Malls 415
9.1 Introduction 415
9.2 A Shopping Experience 415
9.3 A Travelogue 417
9.3.1 Search 419
9.3.2 The Shopper Super Site 420
xii Contents
9.3.3 The Shopper Super Site Search Screen 421
9.3.4 iMall 422
9.3.5 What You Find at iMall 423
9.3.6 Mall Directory 424
9.3.7 The Clothing Pavillion at iMall 425
9.3.8 Sterling Company 426
9.3.9 The Internet Mall 427
9.3.10 Amazon Books 428
9.3.11 The Internet Mall Search of the Mall 430
9.3.12 Shopping Malls 434
9.3.13 The Awesome Mall of the Internet 434
Part 4 Applications
Chapter 10 Advertising on the Internet: Issues and Technologies 447
10.1 Introduction 447
10.2 Advertising on the Web 447
10.2.1 Approach 447
10.2.2 Measuring Effectiveness 451
10.3 Marketing 101 456
10.3.1 Production Versus Marketing 456
10.3.2 Market, Products, and Customers 457
10.3.3 Marketing Research 458
10.3.4 Market Segmentation 458
10.3.5 Setting Prices 459
10.3.6 Product Distribution 460
10.3.7 Examples 460
10.4 Creating a Web Site 461
10.4.1 Setting up a Server 461
10.4.2 Designing Web Pages with an Eye to Advertisement 465
10.4.3 Connecting to the Internet 466
10.4.4 Maintaining a Web Server 469
10.5 Conclusion 469
References 469
Chapter 11 Electronic Publishing Issues, Approaches,
Legalities, and Technologies 471
11.1 EP 473
11.1.1 Current Focus of EP 475
11.1.2 Economics of EP 478
11.1.3 EP Process 480
11.1.4 The EP Architecture 483
11.1.5 EP Tools 484
11.1.6 EP Retrieval and Dissemination 485
11.1.7 EP Pricing Methods/Billing 488
11.2 Web Based EP 490
11.2.1 Baseline Issues 490
11.2.2 Application Tools 493
11.2.3 Publishing on the Internet 496
11.2.4 Electronic Journals on the Web 499
11.2.5 Comparative Analysis of EP Advantages and Disadvantages 500
Contents xiii
11.3 Intellectual Property Issues in the Age of EP 503
11.3.1 Intellectual Property Rights 505
11.3.2 Two Words about Copyright Law 507
11.3.3 Examples of Cases Involving Copyright Infringement 512
11.3.4 Two Words about Trademark Law 513
11.3.5 EP Issues and Trademark Law 514
11.3.6 Example of Cases Involving Domain Name Infringement 515
11.3.7 Two Words about Patent Law 516
11.3.8 EP Issues and Patent Law 517
11.4 Intellectual Property Issues for Multimedia/Hypermedia Development 518
11.4.1 Threats 520
11.4.2 What Is Property? 521
11.4.3 More Thoughts of Laws Applicable to Information Repositories 523
11.4.4 Copyright and Inlining and Hyperlinking 532
11.4.5 International Issues 534
11.4.6 Piracy Protection 536
11.4.7 Fair Use 538
11.5 Conclusion 540
References 541
Appendix: An Example of Patent Analysis 544
Appendix A Table of Contents of SET Book II: Technical Specification 559
Appendix B Table of Contents of SET Book III:
Formal Protocol Definition 561
Appendix C Recent Books Related to the Topic—Other Views 563
Index 615
|
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| id | DE-604.BV011822558 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:16:18Z |
| institution | BVB |
| isbn | 0070429782 |
| language | English |
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| physical | XVIII, 621 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
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| series2 | McGraw-Hill series on computer communications |
| spelling | Minoli, Daniel Verfasser aut Web commerce technology handbook Daniel Minoli; Emma Minoli New York [u.a.] McGraw-Hill 1998 XVIII, 621 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series on computer communications Commerce électronique E-commerce gtt Internet Internet gtt Marketing sur Internet Marketing gtt Sites Web - Développement Web World wide web gtt Electronic commerce Internet marketing Web sites Design World Wide Web Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s DE-604 Minoli, Emma Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007982450&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Minoli, Daniel Minoli, Emma Web commerce technology handbook Commerce électronique E-commerce gtt Internet Internet gtt Marketing sur Internet Marketing gtt Sites Web - Développement Web World wide web gtt Electronic commerce Internet marketing Web sites Design World Wide Web Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4592128-3 |
| title | Web commerce technology handbook |
| title_auth | Web commerce technology handbook |
| title_exact_search | Web commerce technology handbook |
| title_full | Web commerce technology handbook Daniel Minoli; Emma Minoli |
| title_fullStr | Web commerce technology handbook Daniel Minoli; Emma Minoli |
| title_full_unstemmed | Web commerce technology handbook Daniel Minoli; Emma Minoli |
| title_short | Web commerce technology handbook |
| title_sort | web commerce technology handbook |
| topic | Commerce électronique E-commerce gtt Internet Internet gtt Marketing sur Internet Marketing gtt Sites Web - Développement Web World wide web gtt Electronic commerce Internet marketing Web sites Design World Wide Web Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Commerce électronique E-commerce Internet Marketing sur Internet Marketing Sites Web - Développement Web World wide web Electronic commerce Internet marketing Web sites Design World Wide Web Electronic Commerce |
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