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MARC
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| 245 | 1 | 0 | |a Modern marketing thought |c J. Howard Westing ; Gerald Albaum |
| 250 | |a 2. ed., 2. print. | ||
| 264 | 1 | |a London |b Macmillan |c 1970 | |
| 300 | |a X, 533 S. |b graph. Darst. | ||
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| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Westing, John H. |e Sonstige |4 oth | |
| 700 | 1 | |a Albaum, Gerald S. |d 1933- |e Sonstige |0 (DE-588)131878913 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007965167 | ||
Record in the Search Index
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| building | Verbundindex |
| bvnumber | BV011798061 |
| callnumber-first | H - Social Science |
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| classification_rvk | QP 600 |
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| dewey-full | 658.9/008 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.9/008 |
| dewey-search | 658.9/008 |
| dewey-sort | 3658.9 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., 2. print. |
| format | Book |
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| id | DE-604.BV011798061 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:15:56Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007965167 |
| oclc_num | 38889242 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | X, 533 S. graph. Darst. |
| publishDate | 1970 |
| publishDateSearch | 1970 |
| publishDateSort | 1970 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Modern marketing thought J. Howard Westing ; Gerald Albaum 2. ed., 2. print. London Macmillan 1970 X, 533 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Westing, John H. Sonstige oth Albaum, Gerald S. 1933- Sonstige (DE-588)131878913 oth |
| spellingShingle | Modern marketing thought Marketing |
| title | Modern marketing thought |
| title_auth | Modern marketing thought |
| title_exact_search | Modern marketing thought |
| title_full | Modern marketing thought J. Howard Westing ; Gerald Albaum |
| title_fullStr | Modern marketing thought J. Howard Westing ; Gerald Albaum |
| title_full_unstemmed | Modern marketing thought J. Howard Westing ; Gerald Albaum |
| title_short | Modern marketing thought |
| title_sort | modern marketing thought |
| topic | Marketing |
| topic_facet | Marketing |
| work_keys_str_mv | AT westingjohnh modernmarketingthought AT albaumgeralds modernmarketingthought |