Global marketing for the digital age: globalize your business with digital and online technology
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Toronto
Harper Business
1998
|
| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 270 S. |
| ISBN: | 0002557401 |
Staff View
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| 650 | 4 | |a Marketing - Innovations | |
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| adam_text | CONTENTS
ACKNOWLEDGMENTS xiii
PREFACE: THE SECOND AGE OF GLOBAL EXPLORATION xv
SECTION ONE
INTRODUCING GLOBAL DIGITAL MARKETING 1
CHAPTER 1: YOUR GLOBAL ODYSSEY 3
• The Case of the Global Bread Stick 6
• The Scope of this Book 9
• Global Digital Marketing Online 12
CHAPTER 2: STRATEGIC DIGITAL MARKETING 13
• The Digital Marketing Environment 14
• The Strategic Digital Marketing Model 18
• Technopia: An Ever present Danger 21
CHAPTER 3: THE EIGHT GLOBAL MARKETING IMPERATIVES 23
#1: Overcome Personal Boundaries 24
#2: Convert Atoms into Bytes 24
#3: Don t Compete, Be Unique 25
#4: Be a Specialist, Not a Generalist 26
#5: Serve a Specialized Market 28
#6: Operate in Advanced Digital Markets 28
#7: Develop Indigenous Digital Partnerships 29
#8: Use Technology to Foster Global Relationships 30
• Integration of Imperatives 30
Pakistan 230 Egypt 234
Russian Federation 232 China 236
• Economic Power 238
• Trading Level 242
• Online Resources 245
SECTION FOUR
APPENDIXES 249
APPENDIX A: RESOURCES 251
APPENDIX B: GLOSSARY OF TERMS 257
APPENDIX C: SUGGESTED READING 269
CHAPTER 4: THE GLOBAL DIGITAL MARKETING MODEL 32
• Create a Global Digital Vision 33
• Research Your Global Market 34
• Create Global Digital Promotions 37
• Select Your Global Marketing Tools 41
• Integrate Your Global Digital Marketing Program 42
SECTION TWO
YOUR GLOBAL DIGITAL MARKETING PROGRAM 45
CHAPTER 5: YOUR GLOBAL DIGITAL VISION 47
• An Embarrassment of Global Riches 49
• The Ten Global Digital Marketing Structures 49
• Your Journey to the New World 59
CHAPTER 6: YOUR GLOBAL DIGITAL MARKET 60
• Global Market Segmentation 61
• Priority Global Markets 64
CHAPTER 7: YOUR GLOBAL DIGITAL MARKETING PROMOTION 69
• Attractor Global Digital Marketing 71
• The Four Levels of Global Promotions 72
• Technology Independence Day 73
• Global Greetings and Salutations 80
CHAPTER 8: GLOBAL DIGITAL TECHNOLOGY 83
• Global Telecommunications 84
• Global Online Technology 91
• Global Convergent Capabilities 99
• Global Integration Systems 100
• Wise Digital Choices 101
CHAPTER 9: INTEGRATED GLOBAL DIGITAL MARKETING 103
• The Emu Medicine Man: Global Exporter 104
• The Global Digital Art Dealer 106
• Nautical Net: Global Digital Retailer 108
• The Vector Bureau: Global Capabilities Provider 110
• Dr. Manuel Pince nez: Global Digital Entrepreneur 111
• To Infinity and Beyond 112
SECTION THREE
THE GLOBAL DIGITAL MARKETING ENVIRONMENT 113
CHAPTER 10: THE NEW DIGITAL WORLD ORDER 115
• The Adolescence of the Digital Age 118
• Competitive Digital Democracy 120
• The Premier Digital Countries 123
• Emerging Digital Nations 126
• The Middle Kingdoms 128
• The Questionable Countries 129
CHAPTER 11: THE GLOBAL DIGITAL MARKETING INDEX 130
• Quick List by Ranking 134
• Alphabetical List 136
The Netherlands 138 South Korea 184
Luxembourg 140 Malaysia 186
Norway 142 Italy 188
Canada 144 Portugal 190
Finland 146 Czech Republic 192
United States 148 Thailand 194
Denmark 150 Spain 196
Switzerland 152 Argentina 198
Australia 154 South Africa, Republic of 200
New Zealand 156 Hungary 202
Belgium 158 Chile 204
Sweden 160 Greece 206
Iceland 162 Poland 208
Ireland, Republic of 164 The Philippines 210
United Kingdom 166 Saudi Arabia 212
Singapore 168 Brazil 214
Austria 170 Mexico 216
United Arab Emirates....172 Peru 218
France 174 Colombia 220
Japan 176 Turkey 222
Germany 178 Venezuela 224
Israel 180 India 226
Taiwan 182 Indonesia 228
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| id | DE-604.BV011783283 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:15:41Z |
| institution | BVB |
| isbn | 0002557401 |
| language | English |
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| physical | XVI, 270 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Harper Business |
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| spelling | Bishop, Bill Verfasser aut Global marketing for the digital age globalize your business with digital and online technology Bill Bishop 1. ed. Toronto Harper Business 1998 XVI, 270 S. txt rdacontent n rdamedia nc rdacarrier Bases de données - Marketing Marketing - Informatique Marketing - Innovations Marketing sur Internet Datenverarbeitung Database marketing Internet marketing Marketing Data processing Marketing Technological innovations Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Internet (DE-588)4308416-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007953332&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bishop, Bill Global marketing for the digital age globalize your business with digital and online technology Bases de données - Marketing Marketing - Informatique Marketing - Innovations Marketing sur Internet Datenverarbeitung Database marketing Internet marketing Marketing Data processing Marketing Technological innovations Internationales Marketing (DE-588)4125431-4 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4308416-3 |
| title | Global marketing for the digital age globalize your business with digital and online technology |
| title_auth | Global marketing for the digital age globalize your business with digital and online technology |
| title_exact_search | Global marketing for the digital age globalize your business with digital and online technology |
| title_full | Global marketing for the digital age globalize your business with digital and online technology Bill Bishop |
| title_fullStr | Global marketing for the digital age globalize your business with digital and online technology Bill Bishop |
| title_full_unstemmed | Global marketing for the digital age globalize your business with digital and online technology Bill Bishop |
| title_short | Global marketing for the digital age |
| title_sort | global marketing for the digital age globalize your business with digital and online technology |
| title_sub | globalize your business with digital and online technology |
| topic | Bases de données - Marketing Marketing - Informatique Marketing - Innovations Marketing sur Internet Datenverarbeitung Database marketing Internet marketing Marketing Data processing Marketing Technological innovations Internationales Marketing (DE-588)4125431-4 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Bases de données - Marketing Marketing - Informatique Marketing - Innovations Marketing sur Internet Datenverarbeitung Database marketing Internet marketing Marketing Data processing Marketing Technological innovations Internationales Marketing Internet |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007953332&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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