Inside political campaigns: theory and practice
As Dan Nimmo notes in his introduction, Inside Political Campaigns "endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, t...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. u.a.
Praeger
1997
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Praeger series in political communication
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | As Dan Nimmo notes in his introduction, Inside Political Campaigns "endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communications.'" This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections |
| Beschreibung: | XXV, 266 S. |
| ISBN: | 0275955877 |
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Datensatz im Suchindex
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| adam_text | **? ^ J & INSIDE POLITICAL CAMPAIGNS THEORY AND PRACTICE KAREN
S.^OHNSON-CARTEE AND GARY A. COPELAND INTRODUCTION BY DAN NIMMO PRAEGER
SERIES IN POLITICAL COMMUNICATION WESTPORT, CONNECTICUT LONDON CONTENTS
POLITICAL ADVERTISING TRANSCRIPTS IX SERIES FOREWORD BY ROBERT E.
DENTON, JR. XI ACKNOWLEDGMENTS XV INTRODUCTION BY DAN NIMMO XVII CHAPTER
1 THE EVOLUTION OF POLITICAL CAMPAIGNING 1 V CHAPTER 2 MODERN POLITICAL
COMMUNICATION CONSULTING 19 CHAPTER 3 UNDERSTANDING THE PUBLIC OPINION
PROCESS IN THE UNITED STATES 51 CHAPTER 4 UNDERSTANDING POLITICAL
LEADERSHIP 75 CHAPTER 5 POLITICAL COMMUNICATION EFFECTS 93 CHAPTER 6
POLITICAL COMMUNICATION RESEARCH METHODS AND APPLICATIONS 115 CHAPTER 7
POLITICAL ADVERTISING 149 CHAPTER 8 LEGAL AND ETHICAL CONSIDERATIONS 185
REFERENCES 225 INDEX 261
|
| any_adam_object | 1 |
| author | Johnson-Cartee, Karen S. Copeland, Gary A. |
| author_facet | Johnson-Cartee, Karen S. Copeland, Gary A. |
| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV011778070 |
| callnumber-first | J - Political Science |
| callnumber-label | JK2281 |
| callnumber-raw | JK2281 |
| callnumber-search | JK2281 |
| callnumber-sort | JK 42281 |
| callnumber-subject | JK - United States |
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| ctrlnum | (OCoLC)34798104 (DE-599)BVBBV011778070 |
| dewey-full | 324/.0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324/.0973 |
| dewey-search | 324/.0973 |
| dewey-sort | 3324 3973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | 1. publ. |
| format | Book |
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| spelling | Johnson-Cartee, Karen S. Verfasser aut Inside political campaigns theory and practice Karen S. Johnson-Cartee and Gary A. Copeland 1. publ. Westport, Conn. u.a. Praeger 1997 XXV, 266 S. txt rdacontent n rdamedia nc rdacarrier Praeger series in political communication As Dan Nimmo notes in his introduction, Inside Political Campaigns "endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communications.'" This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections Campagne électorales - Etats-Unis ram Campagnes électorales - États-Unis Communication en politique - Etats-Unis ram Communication politique - États-Unis Conseillers politiques - États-Unis Campaign management United States Communication in politics United States Political consultants United States Politische Kampagne (DE-588)4998160-2 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Politische Kampagne (DE-588)4998160-2 s DE-604 Politische Kommunikation (DE-588)4134262-8 s Copeland, Gary A. Verfasser aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007948840&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Johnson-Cartee, Karen S. Copeland, Gary A. Inside political campaigns theory and practice Campagne électorales - Etats-Unis ram Campagnes électorales - États-Unis Communication en politique - Etats-Unis ram Communication politique - États-Unis Conseillers politiques - États-Unis Campaign management United States Communication in politics United States Political consultants United States Politische Kampagne (DE-588)4998160-2 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| subject_GND | (DE-588)4998160-2 (DE-588)4134262-8 (DE-588)4078704-7 |
| title | Inside political campaigns theory and practice |
| title_auth | Inside political campaigns theory and practice |
| title_exact_search | Inside political campaigns theory and practice |
| title_full | Inside political campaigns theory and practice Karen S. Johnson-Cartee and Gary A. Copeland |
| title_fullStr | Inside political campaigns theory and practice Karen S. Johnson-Cartee and Gary A. Copeland |
| title_full_unstemmed | Inside political campaigns theory and practice Karen S. Johnson-Cartee and Gary A. Copeland |
| title_short | Inside political campaigns |
| title_sort | inside political campaigns theory and practice |
| title_sub | theory and practice |
| topic | Campagne électorales - Etats-Unis ram Campagnes électorales - États-Unis Communication en politique - Etats-Unis ram Communication politique - États-Unis Conseillers politiques - États-Unis Campaign management United States Communication in politics United States Political consultants United States Politische Kampagne (DE-588)4998160-2 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| topic_facet | Campagne électorales - Etats-Unis Campagnes électorales - États-Unis Communication en politique - Etats-Unis Communication politique - États-Unis Conseillers politiques - États-Unis Campaign management United States Communication in politics United States Political consultants United States Politische Kampagne Politische Kommunikation USA |
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