Consumer behavior and marketing action:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio
South-Western College Publ.
1998
|
| Edition: | 6. ed. |
| Subjects: | |
| Physical Description: | XVIII, 718 S. Ill., graph. Darst. |
| ISBN: | 0538867701 |
Staff View
MARC
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Record in the Search Index
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| callnumber-label | HF5415 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV011774868 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:15:32Z |
| institution | BVB |
| isbn | 0538867701 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007946611 |
| oclc_num | 37567296 |
| open_access_boolean | |
| owner | DE-573 DE-11 DE-525 |
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| physical | XVIII, 718 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | South-Western College Publ. |
| record_format | marc |
| spelling | Assael, Henry Verfasser aut Consumer behavior and marketing action Henry Assael 6. ed. Cincinnati, Ohio South-Western College Publ. 1998 XVIII, 718 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumentengedrag gtt Consumer behavior Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Assael, Henry Consumer behavior and marketing action Consumentengedrag gtt Consumer behavior Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4037630-8 |
| title | Consumer behavior and marketing action |
| title_auth | Consumer behavior and marketing action |
| title_exact_search | Consumer behavior and marketing action |
| title_full | Consumer behavior and marketing action Henry Assael |
| title_fullStr | Consumer behavior and marketing action Henry Assael |
| title_full_unstemmed | Consumer behavior and marketing action Henry Assael |
| title_short | Consumer behavior and marketing action |
| title_sort | consumer behavior and marketing action |
| topic | Consumentengedrag gtt Consumer behavior Motivation research (Marketing) Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Consumentengedrag Consumer behavior Motivation research (Marketing) Verbraucherverhalten Marketing Marktforschung |
| work_keys_str_mv | AT assaelhenry consumerbehaviorandmarketingaction |