APA (7th ed.) Citation

Assael, H. (1998). Consumer behavior and marketing action (6. ed.). South-Western College Publ.

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 6. ed. Cincinnati, Ohio: South-Western College Publ, 1998.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 6. ed. South-Western College Publ, 1998.