APA-Zitierstil (7. Ausg.)

Assael, H. (1998). Consumer behavior and marketing action (6. ed.). South-Western College Publ.

Chicago-Zitierstil (17. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 6. ed. Cincinnati, Ohio: South-Western College Publ, 1998.

MLA-Zitierstil (9. Ausg.)

Assael, Henry. Consumer Behavior and Marketing Action. 6. ed. South-Western College Publ, 1998.