The Internet advertising report:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
HarperBusiness
1997
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| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | getr. Zählung graph. Darst. |
| ISBN: | 0887308821 |
Staff View
MARC
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Record in the Search Index
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| adam_text | The Internet Advertising Report — Table of Contents Overview
Background Thoughts i
Chapter Summaries viii
Public Internet Companies xiii
? Chapter 1: Assessing the Potential of the Internet as an Advertising Medium
A Quick Backgrounder on Ad Supported Media 1 2
Advertising Rules 1 2
History Says the Next Medium Always Must Offer Advantages Over the Last Medium 1 2
Common Themes in the Creation of New Media 1 3
High and to the Right: Growth in Advertising Revenue in Media 1 4
Each Medium has Pros and Cons for Advertisers..... 1 8
? Chapter 2: Internet Advertising — Where the Money Is Today, Where It Might Be Tomorrow
Advertising — The Big Spenders Spend the Big Bucks 2 1
Internet Advertising Spending — Oh, We Would Love to Extrapolate the Current Trends! 2 1
Web Ad Growth Forecasting — Fun with Numbers 2 3
The State of Web Advertising 2 5
A Summary of How the Ad Math is Done on the Web 2 12
And Now a Look at Some of the Hot Areas by Channel/Category 2 13
? Chapter 3: Where Are Advertising Dollars Spent in Traditional Media?
What s the Value of an Eyeball or an Ear?
Traditional Advertising Market Is Huge 3 2
Media Company Revenue Largely Generated by Ads 3 3
What s the Value of an Eyeball and an Ear, or an Advertising Impression? 3 3
Similarities Between Cable TV and the Internet 3 8
Is the Internet Just Direct Mail/Response Advertising? 3 11
And There are Always the Home Shopping Channels 3 13
Will Internet Advertising Growth Affect Other Media? 3 14
? Chapter 4: An Update on Internet Usage Trends/Forecasts
A Perspective on the Evolution of the Internet 4 1
Internet Market Size—Big and Bigger 4 1
Web Usage — Noontime, During the Week 4 4
Web Demographics Are Compelling 4 4
? Chapter 5: The Latest and Greatest from Some of the Hottest Web Sites 5 1
? Chapter 6: Buzzword Mania — The Nuts and Bolts of Internet Advertising
Just What You ve Been Waiting For — A Tutorial on Web Advertising Methods 6 1
Factors That Skew Page Views 6 4
Advertising Networks are Emerging for the Web 6 10
Other Revenue Models for the Web That Use An Advertising Front to Generate Transactions
(Internet Interactivity Should be a Very Good Thing) 6 11
Company Profiles: Early Stage Internet Based Brands 6 12
The Web Provides One to One Marketing Capabilities 6 15
Web Based Subscriptions Models, Except for AOL s, So Far Aren t Sticking 6 15
? Chapter 7: The Whys and Hows of Advertising Measurement
Traditional Advertising Measurement — Ratings Rule! 7 1
Measuring Media, Anyway You Cut it, Is Weird Science 7 2
Site Measurement/Tracking — There s Good News and Bad News 7 2
The Demand (and Market) for Standards and Audit 7 3
Auditing, Auditing, Auditing 7 4
? Chapter 8: How Companies Can Succeed in Internet Advertising
So What s an Advertiser to Do? 8 1
A Thumbnail Sketch for Web Ad Success 8 2
Web Successes to Date 8 2
? Chapter 9: A Look at the Histories of Traditional Media
Yes, Been There ... Done That...
Evolution of a Medium: U.S. Newspapers 9 1
Evolution of a Medium: U.S. Magazines 9 2
Evolution of a Medium: U.S. Radio 9 3
Evolution of a Medium: U.S. Broadcast Television 9 4
Evolution of a Medium: U.S. Cable Television 9 6
? Chapter 10: Emerging Companies in the Internet Ad Space
Advertising Design and Delivery 10 3
Market Research 10 7
Traffic Measurement and Analysis 10 9
Network/Rep Firms 10 12
Order Processing and Support 10 14
? Chapter 11: Glossary of Internet Advertising Terms 11 1
? Chapter 12: A Time Line of Internet Advertising 1994 96 12 1
? Chapter 13: Advertising Data 13 1
? Chapter 14: Rate Card Data 14 1
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| id | DE-604.BV011727267 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:14:44Z |
| institution | BVB |
| isbn | 0887308821 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007909735 |
| oclc_num | 37159783 |
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| owner | DE-739 |
| owner_facet | DE-739 |
| physical | getr. Zählung graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | HarperBusiness |
| record_format | marc |
| spelling | Meeker, Mary Verfasser aut The Internet advertising report Mary Meeker ; [Morgan Stanley] 1. ed. New York, NY HarperBusiness 1997 getr. Zählung graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertenties gtt Internet gtt Internet Internet advertising Internet advertising Directories Internet marketing Online-Werbung (DE-588)7636951-1 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Online-Werbung (DE-588)7636951-1 s Internet (DE-588)4308416-3 s DE-604 Stanley, Morgan Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007909735&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Meeker, Mary Stanley, Morgan The Internet advertising report Advertenties gtt Internet gtt Internet Internet advertising Internet advertising Directories Internet marketing Online-Werbung (DE-588)7636951-1 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)7636951-1 (DE-588)4308416-3 |
| title | The Internet advertising report |
| title_auth | The Internet advertising report |
| title_exact_search | The Internet advertising report |
| title_full | The Internet advertising report Mary Meeker ; [Morgan Stanley] |
| title_fullStr | The Internet advertising report Mary Meeker ; [Morgan Stanley] |
| title_full_unstemmed | The Internet advertising report Mary Meeker ; [Morgan Stanley] |
| title_short | The Internet advertising report |
| title_sort | the internet advertising report |
| topic | Advertenties gtt Internet gtt Internet Internet advertising Internet advertising Directories Internet marketing Online-Werbung (DE-588)7636951-1 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Advertenties Internet Internet advertising Internet advertising Directories Internet marketing Online-Werbung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007909735&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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