Trance-Märkte: Show statt Strategie ; Kultmanagement für moderne Marken
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Düsseldorf ; Regensburg
Metropolitan-Verl.
1998
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 348 S. |
| ISBN: | 3896231367 |
Internformat
MARC
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| 245 | 1 | 0 | |a Trance-Märkte |b Show statt Strategie ; Kultmanagement für moderne Marken |c Gerd Gerken |
| 264 | 1 | |a Düsseldorf ; Regensburg |b Metropolitan-Verl. |c 1998 | |
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Datensatz im Suchindex
| _version_ | 1807505152881459200 |
|---|---|
| adam_text |
INHALT
VORWORT
DAS
NEUE
GEHIRN
UND
DER
WETTBEWERB
.
7
TEIL
1
DIE
NEUEN
MAERKTE
LIEBEN
DIE
SHOW
.
23
DIE
EVOLUTION
BENUTZT
SHOW,
UM
BESSER
ZU
WERDEN
.
25
TEIL
2
MULTIMEDIA
ERZEUGT
DEN
SCHAMANISMUS
DER
DATENRAEUME
.
55
DIE
EVOLUTION
DER
KULTUR
WANDERT
IN
DEN
COMPUTER
.
57
TEIL
3
TRANCE
WIRD
ZUR
NEUEN
LOGIK
DER
MAERKTE
.
151
DER
WEG
ZUM
VIRTUELLEN
SELBST
.
153
TEIL
4
CODES
GESTALTEN
DAS
SPONTANE
PRODUKT
.
249
IST DIE GROSSE
ZEIT
DER
MARKEN
ENDGUELTIG
VORBEI?
.
251
ANHANG
.
333
DAS
INSTITUT
FUER
ZUKUNFTSBERATUNG
.
335
PERSONEN
UND
SACHREGISTER
.
337 |
| any_adam_object | 1 |
| author | Gerken, Gerd |
| author_facet | Gerken, Gerd |
| author_role | aut |
| author_sort | Gerken, Gerd |
| author_variant | g g gg |
| building | Verbundindex |
| bvnumber | BV011711735 |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)54449101 (DE-599)BVBBV011711735 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011711735 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-16T01:20:40Z |
| institution | BVB |
| isbn | 3896231367 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007898089 |
| oclc_num | 54449101 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-12 DE-155 DE-BY-UBR DE-473 DE-BY-UBG DE-521 DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-12 DE-155 DE-BY-UBR DE-473 DE-BY-UBG DE-521 DE-188 |
| physical | 348 S. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Metropolitan-Verl. |
| record_format | marc |
| spelling | Gerken, Gerd Verfasser aut Trance-Märkte Show statt Strategie ; Kultmanagement für moderne Marken Gerd Gerken Düsseldorf ; Regensburg Metropolitan-Verl. 1998 348 S. txt rdacontent n rdamedia nc rdacarrier Consumer behavior Forecasting Internet marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Wertwandel (DE-588)4117636-4 gnd rswk-swf Multimedia (DE-588)4192358-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Trance (DE-588)4130086-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Spiritualität (DE-588)4116568-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Trance (DE-588)4130086-5 s DE-604 Multimedia (DE-588)4192358-3 s Wertwandel (DE-588)4117636-4 s Spiritualität (DE-588)4116568-8 s DE-188 Markenpolitik (DE-588)4144679-3 s Marketingmanagement (DE-588)4168907-0 s Massenmedien (DE-588)4037877-9 s DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007898089&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gerken, Gerd Trance-Märkte Show statt Strategie ; Kultmanagement für moderne Marken Consumer behavior Forecasting Internet marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Wertwandel (DE-588)4117636-4 gnd Multimedia (DE-588)4192358-3 gnd Markenpolitik (DE-588)4144679-3 gnd Trance (DE-588)4130086-5 gnd Massenmedien (DE-588)4037877-9 gnd Spiritualität (DE-588)4116568-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4117636-4 (DE-588)4192358-3 (DE-588)4144679-3 (DE-588)4130086-5 (DE-588)4037877-9 (DE-588)4116568-8 |
| title | Trance-Märkte Show statt Strategie ; Kultmanagement für moderne Marken |
| title_auth | Trance-Märkte Show statt Strategie ; Kultmanagement für moderne Marken |
| title_exact_search | Trance-Märkte Show statt Strategie ; Kultmanagement für moderne Marken |
| title_full | Trance-Märkte Show statt Strategie ; Kultmanagement für moderne Marken Gerd Gerken |
| title_fullStr | Trance-Märkte Show statt Strategie ; Kultmanagement für moderne Marken Gerd Gerken |
| title_full_unstemmed | Trance-Märkte Show statt Strategie ; Kultmanagement für moderne Marken Gerd Gerken |
| title_short | Trance-Märkte |
| title_sort | trance markte show statt strategie kultmanagement fur moderne marken |
| title_sub | Show statt Strategie ; Kultmanagement für moderne Marken |
| topic | Consumer behavior Forecasting Internet marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Wertwandel (DE-588)4117636-4 gnd Multimedia (DE-588)4192358-3 gnd Markenpolitik (DE-588)4144679-3 gnd Trance (DE-588)4130086-5 gnd Massenmedien (DE-588)4037877-9 gnd Spiritualität (DE-588)4116568-8 gnd |
| topic_facet | Consumer behavior Forecasting Internet marketing Marketing Marketingmanagement Wertwandel Multimedia Markenpolitik Trance Massenmedien Spiritualität |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007898089&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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