APA (7th ed.) Citation

Smith, P. R., Berry, C., & Pulford, A. (1997). Strategic marketing communications: New ways to build and integrate communication (1. publ.). Kogan Page.

Chicago Style (17th ed.) Citation

Smith, Paul R., Chris Berry, and Alan Pulford. Strategic Marketing Communications: New Ways to Build and Integrate Communication. 1. publ. London: Kogan Page, 1997.

MLA (9th ed.) Citation

Smith, Paul R., et al. Strategic Marketing Communications: New Ways to Build and Integrate Communication. 1. publ. Kogan Page, 1997.