New developments and approaches in consumer behaviour research:
Saved in:
| Format: | Book |
|---|---|
| Language: | German |
| Published: |
Stuttgart
Schäffer-Poeschel [u.a.]
1998
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | IX, 343 S. Ill., graph. Darst. |
| ISBN: | 3791011405 0333739078 |
Staff View
MARC
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| 264 | 1 | |a Stuttgart |b Schäffer-Poeschel [u.a.] |c 1998 | |
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Record in the Search Index
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Contents
Preface V
Part I: Consumer Values and Lifestyle
Food Related Lifestyle in France and Germany
Klaus G. Grunert, Karen Brunso and Lone Bredahl 1
Consumer Values in West and East Germany
Sigrid Joseph 15
Towards a Revision of Schwartz's Values Inventory:
Some Exploratory Findings
Yorick Odin, Jean Yves Vinais and Pierre Valette Florence 35
Part II: Social Beliefs and Social Meaning of Consumption
The Role of Television in the Construction of Consumer Reality
L.J. Shrum and Thomas C. O'Guinn 53
Sportswear as an Expression of How the Consumer Society has
Evolved: The Example of ,,Fun Wear"
Patrick Hetzel 69
Part III: Communication and Information Behaviour
Market Reactions to Integrated Communication
Franz Rudolf Esch 89
Lexical Analysis: A Method for Understanding ,,What is said" and
,,How is it said" in Marketing Messages
Marie Laure Gavard Perret and Jean Moscarola 113
VII
Part IV: Affect, Motivation, and Personality
Measuring Affect and Emotion toward a Brand with a
Smiling Face Scale
Eric Vernette 131
An Empirical Investigation of the Relationships between
Values, Motivations, and Personal Goals
Alain Jolibert and Gary Baumgartner 153
Part V: Consumer Decision Processes and Behaviour
^Product Knowledge, Consumer Knowledge, and Brand Loyalty:
Some Empirical Evidence about their Relationships
AbdelmajidAmine 169
Empirical Analysis of Price Response Functions
Ingo Balder•fahn 185
Optimum Stimulation Level as a Determinant of Exploratory
Behaviours: Some Empirical Evidence
Jean Luc Giannelloni 201
Part VI: Environmental Aspects of Consumer Behaviour
The Reaction of German Consumers to French Nuclear Testing
Bjorn Walliser and Thomas Froehlicher 219
Environmental Aspects of Consumer Behaviour in Germany
Frank Wimmer 237
An Investigation of the Handling of Solid Waste in the
Consumption Cycle
Pelra Buchholz 255
VIII
Part VII: Cross Cultural Consumer Behaviour Research
Assessing Measurement Equivalence in Cross National Consumer
Behaviour Research: Principles, Relevance and Application Issues
Rudolf Sinkovics, Thomas Salzberger and Hartmut H. Holzmuller 269
Measuring Cross Cultural Acceptance of an Innovation:
The Case of Low Alcohol Wine
Francois d'Hauteville and Ronald E. Goldsmith 289
Part VIII: Qualitative Methods in Consumer Behaviour Research
Consumer Ambivalence: Perspectives Gained from Shopping
with Consumers
Tina M. Lowrey, Cele Otnes and L.J. Shrum 307
Hard versus Soft Laddering: Implications for Appropriate Use
Gunther Botschen and Eva Thelen 321
About the Contributors 341
IX |
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| isbn | 3791011405 0333739078 |
| language | German |
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| spelling | New developments and approaches in consumer behaviour research Ingo Balderjahn ... (ed.) Stuttgart Schäffer-Poeschel [u.a.] 1998 IX, 343 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Attitudes ram Consommateurs - Pre︣fe︣rences ram Consommation (e︣conomie politique) ram Consumentengedrag gtt Culturele verschillen gtt Marktonderzoek gtt Consumer behavior Consumer behavior Research Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Frankreich (DE-588)4018145-5 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift 1996 Potsdam gnd-content Verbraucherforschung (DE-588)4187567-9 s DE-604 Deutschland (DE-588)4011882-4 g Frankreich (DE-588)4018145-5 g Balderjahn, Ingo 1952- Sonstige (DE-588)118140671 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007870321&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | New developments and approaches in consumer behaviour research Consommateurs - Attitudes ram Consommateurs - Pre︣fe︣rences ram Consommation (e︣conomie politique) ram Consumentengedrag gtt Culturele verschillen gtt Marktonderzoek gtt Consumer behavior Consumer behavior Research Verbraucherforschung (DE-588)4187567-9 gnd |
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| title | New developments and approaches in consumer behaviour research |
| title_auth | New developments and approaches in consumer behaviour research |
| title_exact_search | New developments and approaches in consumer behaviour research |
| title_full | New developments and approaches in consumer behaviour research Ingo Balderjahn ... (ed.) |
| title_fullStr | New developments and approaches in consumer behaviour research Ingo Balderjahn ... (ed.) |
| title_full_unstemmed | New developments and approaches in consumer behaviour research Ingo Balderjahn ... (ed.) |
| title_short | New developments and approaches in consumer behaviour research |
| title_sort | new developments and approaches in consumer behaviour research |
| topic | Consommateurs - Attitudes ram Consommateurs - Pre︣fe︣rences ram Consommation (e︣conomie politique) ram Consumentengedrag gtt Culturele verschillen gtt Marktonderzoek gtt Consumer behavior Consumer behavior Research Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Consommateurs - Attitudes Consommateurs - Pre︣fe︣rences Consommation (e︣conomie politique) Consumentengedrag Culturele verschillen Marktonderzoek Consumer behavior Consumer behavior Research Verbraucherforschung Frankreich Deutschland Aufsatzsammlung Konferenzschrift 1996 Potsdam |
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