The entrepreneur's complete sourcebook:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Paramus, NJ
Prentice Hall
1996
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 368 S. |
| ISBN: | 0135914213 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV011668180 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 971204s1996 |||| 00||| eng d | ||
| 020 | |a 0135914213 |9 0-13-591421-3 | ||
| 035 | |a (OCoLC)34699561 | ||
| 035 | |a (DE-599)BVBBV011668180 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-11 | ||
| 050 | 0 | |a HD62.7 | |
| 082 | 0 | |a 658.02/2 |2 20 | |
| 084 | |a QP 310 |0 (DE-625)141852: |2 rvk | ||
| 100 | 1 | |a Hiam, Alexander |d 1957- |e Verfasser |0 (DE-588)112829309 |4 aut | |
| 245 | 1 | 0 | |a The entrepreneur's complete sourcebook |c Alexander Watson Hiam ; Karen Wise Olander |
| 264 | 1 | |a Paramus, NJ |b Prentice Hall |c 1996 | |
| 300 | |a XV, 368 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Entrepreneurship | |
| 650 | 4 | |a Small business |x Management | |
| 650 | 0 | 7 | |a Klein- und Mittelbetrieb |0 (DE-588)4031031-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4048476-2 |a Ratgeber |2 gnd-content | |
| 689 | 0 | 0 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | 1 | |a Klein- und Mittelbetrieb |0 (DE-588)4031031-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Olander, Karen Wise |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007865242&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007865242 | ||
Datensatz im Suchindex
| _version_ | 1804126202519093248 |
|---|---|
| adam_text | Table of Contents
Introduction viii
Why the Risks and Rewards of Entrepreneurship and Small Business Management
Are Higher than Ever Before—and What to do About It
PART I
Foundations 1
Ofie Generate Business Ideas 3
Where to Look for Business Ideas / 5 Income Opportunity Magazines Guides to
Business Ideas / 9 Home Based Businesses / 9 Part Time Businesses / 10
American Entrepreneurs Association s Top 33 Businesses / 11 Burstiner s Service
Sector Businesses / 12 How to Generate Ideas / 15
tWO Screen for Success 23
Personal Considerations / 23 Checklist of Personal Traits / 25 Fair Warning / 26
American Express s Six Success Factors for New Businesses / 28 Issues for
Women and Minority Owned Businesses / 33
three Establish Your Vision 38
Why You Need to Chart Your Course with a Vision and Revision / 38 Personal
and Business Values / 39 Using the Charter Exercise / 43 Contents of a
Charter / 44
four Build Your Network 46
Building Entrepreneurial Networks / 47 Hiring Experienced Networkers / 49
Networking to Overcome Objections: The Influence Network / 50
five Form Your Business 52
Sole Proprietorships / 53 Partnerships / 54 S ancl C Corporations / 56 Limited
Liability Corporation / 58 Comparing Business Forms / 61 Establishing a Board
of Directors / 64
iii
iv Contents
PART II
Start Up Alternatives: Franchising, Acquisition,
and Innovating in Existing Businesses 67
SIX Invest in a Franchise 69
General Considerations for Franchising / 69 Franchise Costs / 72
Entrepreneurs Franchise 500 / 74 Black Enterprise Magazine s Top 50
Franchises / 76 Steinberg s Franchising Lessons / 77
Seven Buy a Small Business 80
See What Is Available / 81 Where to Look for Businesses to Buy / 81
Advantages of Buying a Going Business / 82 Disadvantages of Buying a Going
Business / 84 Important Steps in Researching Possibilities / 88 Calculating the
Valuation of a Business / 91 Service Businesses / 96
eight Innovate to Improve a Small Business 98
Invent New Products or Services Using Drucker s Sources of Innovation / 100
Improve Quality and Cut Costs Using the Malcolm Baldrige National Quality
Award Criteria / 102 Quality and Manufacturing / 105 Garvin s Eight
Dimensions of Quality / 106
PART III
The Business Plan 107
nine Create a Business Plan—Now 109
A Business Plan Defined / 109 Gumpert s Eight Reasons for Writing a Business
Plan 110 Analyze Setup Costs /111 The Standard Business Plan / 113
A Standard Business Plan Format / 113
ten A Business Plan Writer s Templates and Aids 117
Business Writing Do s and Don ts / 117 Sample Business Plan Outlines / 119
SBDC Business Plan Template / 123 How to Use Software to Help Create a
Business Plan / 125 Troubleshooting: Abrams Business Plan Stumbling Blocks / 127
eleven Check and Improve the Plan 130
Does Your Plan Address Its Audience and Purpose? / 130 Will Your Plan
Impress a Banker? / 131 Questions, Caveats, and Musts for a Business Plan / 133
Contents v
Broome s Caveats for a Business Plan / 134 Working Woman s Business Plan
Musts / 134
PART IV
Marketing and Sales 137
twelve Improve Your Marketing 139
Customer Service / 139 Customer Analysis / 141 Why Customer Service Is So
Important / 143 ECCO s Customer Complaint Tracking System / 144 ECCO s
Customer Complaint Form / 144 Gordon s Six Steps to Finding Prospective
Customers / 146
thirteen Increase Sales Success 148
Gitomer s Ways to Create an Excellent Sales Staff / 149 Ladin s Tips for
Commercial Success / 152 Turitz s Sales Planning Guide / 153 Gordon s
Checklist for Presentations / 155 Gordon s Guidelines for Successful Sales
Meetings / 157 Key Medical Supply s One Minute Sales Presentation / 160
fourteen Write a Marketing Plan 162
Marketing Plan Models / 163 Winer s Annual Marketing Plan / 163 SWOT
Analysis / 165 Marketing Segmentation, Targeting, and Positioning / 166
The Four P s / 170 Product Tactics / 170 Pricing Tactics / 174 Pricing for
Service Firms / 180 Promotion Tactics / 181 Promotion Tactics for Service
Firms / 184 Placement Tactics / 184 Placement Tactics for Service Firms / 185
Implementation and Controls / 186 Sales Analysis / 186 Profitability Analysis / 187
PART V
General Management 189
fifteen Hire and Manage Employees 191
Benchmarking to Set Salaries / 191 Raises / 192 SHA s Employee Handbook
Topics / 192 Use Alternative Staffing Methods to Save Money 194 Other
Ways to Handle Changing Staffing Needs 198 Performance Assessment , 199
Sixteen Control Inventories 201
Weinstein s Six Tips for Tracking Inventory / 201
vi Contents
Seventeen Outsource 205
Coopers Lybrand s Five Good Reasons to Use Outsourcing / 205 Keep It
Simple: Edmark s Outsourcing Strategy / 206 Should I Outsource? How
Much? / 208
eighteen Provide Leadership 210
Peter s Eleven Rules for Moving Into the Next Century / 212
nineteen Encourage Teamwork 215
Team Building / 215 Teamwork Success Stories / 218
twenty Manage Change 220
Murray s Seven Aspects of Change / 221 Case Study: One Company s Experience
with Change / 223
twenty Om Consider Social Responsibility 225
Murphy s Deadly Sins of Being Socially Conscious / 227
PART VI
Strategic Management for Growth 229
twenty tWO Do Strategic Planning 231
Potlatch .s Strategic Planning Guidelines / 234 Schwenk and Shrader s Meta
Analysis of Strategic Planning / 235 Morrison s Five Principles of Planning / 236
twenty three Analyze Competitors 238
Competitive Intelligence , 240 Zuckerman s Competitive Analysis / 241
twenty four Plan for Growth and Expansion 244
Lessons from Fortune s 100 Fastest Growing Companies / 245 American
Express s Three Key Assets for Business Expansion / 247 Gordon s Seventeen
Axioms for Growing Your Business 248 Collins and Porras s Eleven Qualities
of Visionary Companies 250 Block and MacMillan s Venturing / 251
Becoming a Great and Enduring Company 254 Strategy / 255
Innovation 255 Creativity 256
Contents vii
PART VII
Funding and Financial Management 257
twenty five Learn to Write and Read Financial Statements 260
Writing Financial Statements: The Fundamentals / 26l The Basics of Financial
Analysis / 271 Finance Terms to Learn Now / 274
tWenty SlX Budget for Growth 276
Doing the Numbers / 278
twenty Seven Find Sources of Financing 280
Creative Financing for Small Businesses / 280 Glink s Sources of Financing for
Women / 285 Which Should I Try First? / 289 New Sources of Financing / 289
twenty eight Network for Financing 291
Finance Through Your Network / 292 Use Outside Members on Your Board / 293
twenty nine Consider Debt Financing 295
Short Term Debt Financing / 296 Medium Term Debt Financing / 296 Long
Term Debt Financing / 297 Evaluating Financing Projects / 297 Strategies for
Securing Venture Capital / 298 Other Sources of Debt Financing / 299
Broome s Pointers for Obtaining Loans / 300 Bankers Five C s of Credit / 301
thirty Consider Equity Financing 303
How Do You Find (Real) Venture Capitalists? / 304 Selecting Your
Strategy / 307 How to Arrange a Private Placement / 307 How to Go
Public / 310 How to find an Underwriter to Handle Your Public or Private
Placement / 311 Assessment ,; 313
PART VIII
Resources 317
Educational Programs and Resources 319 Financial Resources / 321
Government Programs 323 Franchising Resources / 325 General
Business / 326 Magazines, Books, and Publications 329 Management 332
Business Organizations , 555
Glossary 335
Index 348
|
| any_adam_object | 1 |
| author | Hiam, Alexander 1957- Olander, Karen Wise |
| author_GND | (DE-588)112829309 |
| author_facet | Hiam, Alexander 1957- Olander, Karen Wise |
| author_role | aut aut |
| author_sort | Hiam, Alexander 1957- |
| author_variant | a h ah k w o kw kwo |
| building | Verbundindex |
| bvnumber | BV011668180 |
| callnumber-first | H - Social Science |
| callnumber-label | HD62 |
| callnumber-raw | HD62.7 |
| callnumber-search | HD62.7 |
| callnumber-sort | HD 262.7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 310 |
| ctrlnum | (OCoLC)34699561 (DE-599)BVBBV011668180 |
| dewey-full | 658.02/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.02/2 |
| dewey-search | 658.02/2 |
| dewey-sort | 3658.02 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01559nam a2200409 c 4500</leader><controlfield tag="001">BV011668180</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">971204s1996 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0135914213</subfield><subfield code="9">0-13-591421-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)34699561</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011668180</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD62.7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.02/2</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 310</subfield><subfield code="0">(DE-625)141852:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hiam, Alexander</subfield><subfield code="d">1957-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)112829309</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The entrepreneur's complete sourcebook</subfield><subfield code="c">Alexander Watson Hiam ; Karen Wise Olander</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Paramus, NJ</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 368 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Entrepreneurship</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Small business</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Klein- und Mittelbetrieb</subfield><subfield code="0">(DE-588)4031031-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4048476-2</subfield><subfield code="a">Ratgeber</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Klein- und Mittelbetrieb</subfield><subfield code="0">(DE-588)4031031-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Olander, Karen Wise</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007865242&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007865242</subfield></datafield></record></collection> |
| genre | (DE-588)4048476-2 Ratgeber gnd-content |
| genre_facet | Ratgeber |
| id | DE-604.BV011668180 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:13:42Z |
| institution | BVB |
| isbn | 0135914213 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007865242 |
| oclc_num | 34699561 |
| open_access_boolean | |
| owner | DE-739 DE-11 |
| owner_facet | DE-739 DE-11 |
| physical | XV, 368 S. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Hiam, Alexander 1957- Verfasser (DE-588)112829309 aut The entrepreneur's complete sourcebook Alexander Watson Hiam ; Karen Wise Olander Paramus, NJ Prentice Hall 1996 XV, 368 S. txt rdacontent n rdamedia nc rdacarrier Entrepreneurship Small business Management Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Management (DE-588)4037278-9 s Klein- und Mittelbetrieb (DE-588)4031031-0 s DE-604 Olander, Karen Wise Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007865242&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hiam, Alexander 1957- Olander, Karen Wise The entrepreneur's complete sourcebook Entrepreneurship Small business Management Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4031031-0 (DE-588)4037278-9 (DE-588)4048476-2 |
| title | The entrepreneur's complete sourcebook |
| title_auth | The entrepreneur's complete sourcebook |
| title_exact_search | The entrepreneur's complete sourcebook |
| title_full | The entrepreneur's complete sourcebook Alexander Watson Hiam ; Karen Wise Olander |
| title_fullStr | The entrepreneur's complete sourcebook Alexander Watson Hiam ; Karen Wise Olander |
| title_full_unstemmed | The entrepreneur's complete sourcebook Alexander Watson Hiam ; Karen Wise Olander |
| title_short | The entrepreneur's complete sourcebook |
| title_sort | the entrepreneur s complete sourcebook |
| topic | Entrepreneurship Small business Management Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Entrepreneurship Small business Management Klein- und Mittelbetrieb Management Ratgeber |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007865242&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hiamalexander theentrepreneurscompletesourcebook AT olanderkarenwise theentrepreneurscompletesourcebook |