APA-Zitierstil (7. Ausg.)

(1997). The handbook of strategic public relations & integrated communications. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

The Handbook of Strategic Public Relations & Integrated Communications. New York [u.a.]: McGraw-Hill, 1997.

MLA-Zitierstil (9. Ausg.)

The Handbook of Strategic Public Relations & Integrated Communications. McGraw-Hill, 1997.