The Internet strategic plan: a step-by-step guide to connecting your company
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1997
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 350 S. Ill. |
| ISBN: | 0471142751 |
Internformat
MARC
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| 100 | 1 | |a Schulman, Martin A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The Internet strategic plan |b a step-by-step guide to connecting your company |c Martin A. Schulman and Rick Smith |
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1997 | |
| 300 | |a XVII, 350 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Bedrijfsleven |2 gtt | |
| 650 | 7 | |a Computernetwerken |2 gtt | |
| 650 | 7 | |a Informatieplanning |2 gtt | |
| 650 | 7 | |a Internet |2 gtt | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Business enterprises |x Computer networks |x Planning | |
| 650 | 4 | |a Web servers |x Planning | |
| 650 | 4 | |a Web sites |x Design |x Planning | |
| 650 | 0 | 7 | |a Planung |0 (DE-588)4046235-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Internet |0 (DE-588)4308416-3 |D s |
| 689 | 0 | 2 | |a Planung |0 (DE-588)4046235-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Smith, Rick |e Verfasser |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-007841633 | ||
Datensatz im Suchindex
| _version_ | 1804126168199200768 |
|---|---|
| adam_text | Contents
Acknowledgments, v
Foreword, vii
Introduction, 1
How to Use This Book, 7
1 Decide to Connect 23
Motivation, 23
Dependencies, 24
Goal, 25
People, 25
Location, 26
Resources, 26
Duration, 26
Security, 26
Issues, 27
Defining the Benefits, 27
Exploding the Myths, 34
Changing Your Mind, 37
References, 37
2 Educate Employees 39
Motivation, 39
Dependencies, 41
Goal, 41
People, 42
Location, 42
Resources, 43
Duration, 43
Security, 44
Issues, 49
Vendor Training, 49
Technical Training Curriculum, 49
Getting the Most for Your Money, 50
Consultants and Cross Training, 51
References, 51
xii Contents
3 Identify Resources 53
Motivation, 53
Dependencies, 54
Goal, 55
People, 55
Project Leader, 56
Rest of Team, 57
Using Consultants, 58
Outside Partners, 59
Dream Team, 59
Location, 59
Resources, 60
Duration, 60
Security, 61
Nondisclosure, 61
Intellectual Property, 61
Noncompete, 62
Issues, 70
Internal Survey, 70
Budget, 71
Team Assignments, 72
References, 73
4 Define Policy 75
Motivation, 76
Example: Recording Telephones, 77
Example: Open Advertising, 77
Dependencies, 78
Goal, 78
People, 79
Location, 80
Resources, 80
Duration, 80
Security, 81
Publicly Available Policy Document, 81
Internal Employee Usage Policy, 81
Internal Security Procedures, 82
Issues, 86
Consistency with Existing Policies, 86
Limits on Use, 87
What Cannot Be Limited, 94
Record Keeping, 95
Penalties, 96
References, 97
Contents xiii
5 Determine Requirements 99
Motivation, 100
Dependencies, 100
Goal, 101
People, 101
Location, 102
Resources, 102
Duration, 102
Company Size, 103
Geographic Scope, 103
Technology, 103
Project Team Availability, 103
Security, 104
Issues, 104
Collecting the Information, 104
Requirements Format, 106
Security, 111
Miscellaneous, 113
References, 119
6 Architect the System 121
Motivation, 121
Dependencies, 122
Goal, 123
People, 124
Location, 124
Resources, 125
Technical Writer, 125
Document Production Tools, 126
RFPs/RFIs, 126
Other Sources, 127
Duration, 127
Security, 127
Issues, 133
General Goals of the Design Document, 133
How to Organize the Design Document, 135
Design Methodology, 137
Outsourcing, 138
References, 140
7 Estimate Costs ui
How to Use This Chapter, 142
Goal, 143
xiv Contents
People, 143
Issue One: Internet Price Overview, 243
Issue Two: Internet Requirements, 245
Issue Three: Internet Service Price Factors, 145
Issue Four: Hardware Shopping List, 147
Other Options, 150
Buy? Rent? Lease?, 150
Issue Five: Telephone Charges, 150
Issue Six: Web Services, 151
Issue Seven: Web Requirements, 152
Issue Eight: Web Shopping List, 153
References, 153
ft Design and Acquire Network 155
Motivation, 155
Dependencies, 156
Goal, 157
People, 157
Locations, 158
Resources, 158
Duration, 159
Security, 160
Issues, 160
Beware the Prefab or Turnkey Install, 160
Selecting Hardware, 169
Configuration Document, 169
Question to Ask Prospective Internet Service Provider, 169
IP Address/Domain Name Registration, 171
References, 2 72
9 Network Connection Testing and Acceptance .173
Motivation, 2 74
Dependencies, 2 75
Goal, 177
People, 2 77
Location, 2 78
Resources, 2 78
Duration, 2 79
Security, 280
Issues, 284
What Is an Engineering Plan?, 185
Testing Primer, 185
Written Test Results, 188
Outsourcing and Consultants, 188
References, 289
Contents xv
10 Design and Acquire Clients and Servers wi
Motivation, 191
Dependencies, 193
Goal, 193
People, 193
Location, 194
Resources, 194
Duration, 196
Security, 197
Issues, 198
Selecting Client and Server Software, 198
Evaluating Web Hosting Services, 199
Back End Interfaces, 200
Outsourcing, 202
Prices, 205
Security, 206
References, 207
11 Install and Test Clients and Servers 209
Motivation, 210
Dependencies, 211
Goal, 213
People, 214
Location, 214
Resources, 215
Duration, 215
Security, 216
Issues, 220
Writing the Engineering Plan, 220
What Makes Up the Test Plan?, 221
Written Test Results, 223
Outsourcing and Consultants, 224
References, 224
12 Generate Content 227
Motivation, 229
Dependencies, 231
Goal, 231
People, 232
Location, 233
Resources, 233
Duration, 235
Security, 236
xvi Contents
Issues, 240
Cutting Edge Sites, 241
Developing Your Style Guide, 242
External Web Design Houses, 244
References, 244
13 Turn Over to Operations 245
Motivation, 246
Dependencies, 246
Goal, 247
People, 247
Location, 248
Resources, 248
Duration, 249
Security, 251
Issues, 254
Procedures List, 254
Scheduled Downtime, 255
Employee User Manuals, 255
References, 256
14 Market Your Presence 257
Motivation, 257
Dependencies, 260
Goal, 260
People, 261
Location, 262
Resources, 262
Duration, 262
Security, 263
Issues, 263
Traditional Marketing Techniques, 263
Internet Specific Marketing, 266
References, 272
15 Review Performance 273
Motivation, 273
Dependencies, 277
Goal, 278
People, 279
Location, 279
Resources, 280
Duration, 280
Contents xvii
Security, 281
Issues, 281
Review the Internet Usage Policy, 281
Revisit the Requirements Phase for Your Project, 282
Revisit the Design Document, 282
Review Network Design, Client Design, Server Design, 283
Review Content Services, 283
Review the Testing and Acceptance Phases, 283
Review Your Marketing Program, 284
Reviewing Your Training Plans, 284
References, 285
16 Plan Phase II 287
Motivation, 287
Dependencies, 289
Goal, 293
People, 293
Location, 293
Resources, 294
Duration, 294
Security, 294
Issues, 295
Adapting This Book s Project Plan, 295
Additional Capabilities, 295
Managing the Additions, 300
References, 300
Glossary of Internet and Telecommunications Terms, 301
Appendix A: Training Outlines, 309
Appendix B: Internet Usage Policy for Employees, 317
Appendix C: Internet Access High Level Design, 325
Appendix D: Network Test Plan, 333
Index, 343
|
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| spellingShingle | Schulman, Martin A. Smith, Rick The Internet strategic plan a step-by-step guide to connecting your company Bedrijfsleven gtt Computernetwerken gtt Informatieplanning gtt Internet gtt Unternehmen Business enterprises Computer networks Planning Web servers Planning Web sites Design Planning Planung (DE-588)4046235-3 gnd Internet (DE-588)4308416-3 gnd Unternehmen (DE-588)4061963-1 gnd |
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| title | The Internet strategic plan a step-by-step guide to connecting your company |
| title_auth | The Internet strategic plan a step-by-step guide to connecting your company |
| title_exact_search | The Internet strategic plan a step-by-step guide to connecting your company |
| title_full | The Internet strategic plan a step-by-step guide to connecting your company Martin A. Schulman and Rick Smith |
| title_fullStr | The Internet strategic plan a step-by-step guide to connecting your company Martin A. Schulman and Rick Smith |
| title_full_unstemmed | The Internet strategic plan a step-by-step guide to connecting your company Martin A. Schulman and Rick Smith |
| title_short | The Internet strategic plan |
| title_sort | the internet strategic plan a step by step guide to connecting your company |
| title_sub | a step-by-step guide to connecting your company |
| topic | Bedrijfsleven gtt Computernetwerken gtt Informatieplanning gtt Internet gtt Unternehmen Business enterprises Computer networks Planning Web servers Planning Web sites Design Planning Planung (DE-588)4046235-3 gnd Internet (DE-588)4308416-3 gnd Unternehmen (DE-588)4061963-1 gnd |
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